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The first design was our first initial idea of what we wanted to include in our six panel digi pack, this had the same idea of having the split picture on the main panel (bottom right) but that is all the synergy that we had in it – the other panels were just based on CD Digi pack conventions so didn’t really have a theme, we already knew before putting into the pol that this wasn’t our strongest design as there really needed to be more synergy between it, the poster and the music promo itself (this is the main feedback we got for this first ancillary design and as you can see that was reflected in the votes). The second design did much, much better; with having the feedback on the first design being that it was quite poor and needed more synergy we set on designing a much more synergetic design and we had a great idea just to use the same newspaper design that was seen in the promo, then in the poster design we did – So on the first main panel we had the same newspaper front page design that is similar to the poster but this time we had a much closer up shot of Kuziva split into the two personas (having that section of synergy too) and then for the rest of the panels we made the design look like sub-articles in a newspaper with fake article interlocked into CD Digi pack conventions such as ‘about the band’ and ‘lyrics’ sections made out to look like articles so it kept the newspaper themes running through- this idea was extremely successful with the audience as it got 15 votes and the feedback we got on it said it created that funky theme synergy of the newspaper with the other two productions

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It really sets out all the music promo poster conventions really well in a cool funky style, just what we wanted and it also linked in well with our newspaper transitions used in our main promo video- this adding more synergy to the ancillaries rather than just having the split picture (there is a more in depth justification on why we used this in an earlier question) this theme really excited us, so I drew up the design in the third picture and the audience loved it with a massive 12 votes.

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The first design on the poll was a close up shot of Kuziva but to have the picture split into two different sections but still in a graphic match; one on the right having Kuziva in the ‘depressed’, ‘sad’ persona in his scruffy clothes and on the left having him as the stylish, superstar persona in his smart superstar clothing.  This creates synergy with our music promo because it is showing both personas. And then to have the title of the band at the top of the poster and the song near to the bottom. After the poll it this initial design had the lowest votes, which wasn’t a surprise because most posters of this genre had a full body picture and other things such as star ratings and logos of well-known music distributes such as ITunes and Amazon .We came up with the second idea  which is a full body shot having the same split in two theme to continue the synergetic link with the actual promo and leave extra space for aspects such as the main band name and the title of the song. Having star ratings towards the bottom and having logos of different music distributers as part of the design gave the poster a more realistic look because it contains more of the conventions seen in music promo posters .However this design didn’t obtain the most votes this is because although it contains a much more professional design it didn’t have a the funk-rock style posters should have and only didn’t have a synergetic link. So we then came up with the third and most voted design, this design contains all the conventions of music promo posters seen in the second design giving it the professional look but .This theme is a newspaper theme, this idea for the newspaper theme was inspired from this gig poster

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We also got audience feedback on our ancillary planning which were sketches on different designs and layout for the posters. For both the ancillaries we used a programme called ‘poll everywhere’ which is an online questionnaire system what allows people to text in to vote on a set of pictures or even comment on a set of pictures.  For our ancillary tasks we did two different polls, one for the poster designs we made and another for the CD Digi pack designed, both asking for what design they liked more.  ‘Poll Everywhere’ allowed us to see what designs were most popular so we could then use those designs to actually make our ancillaries

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Throughout our research, planning and production we have utilised many research methods such as; focus groups,social media sites, Vox Pops and online questionnaires to obtain audience feedback on the our planning and productions. We received feedback on our preliminary tasks; research on the music genre; our initial ideas on the music video; layouts of ancillaries, raw footage; rough edit, final ancillaries and final production. The audience feedback we obtained on these sections was vital to the success of our productions because they told us what was good about the productions, what the best layout to use for the ancillaries were, what to improve on which would make our production better and what needed to be improved upon on the various production pieces .The audience feedback we received was for the preliminary task. For the preliminary task we had to recreate the first 40 seconds of a known artist/band’s music promo. We decided to recreate Beyoncé’s ‘If I were a boy’.