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Different themed areas

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Thinking consumer path

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Having around covent gardens can continue the areas theme of being an experience. family orientated area, high footfall.

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Path that allows customers to follow

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Fastest selling products in centre,
More creative and appealing

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Have the middle section lower then head height so can see all around the store

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http://thebwd.com/bmw-i-a-window-into-the-near-future-by-kbs/

http://thebwd.com/jay-z-gold-fragrance-interactive-window-by-kbs/
motion sensor - people can be converted to book charters and follows movement

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Having all characters in window and can stand next to them to get a picture with them

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then have a strap line - let your imagination be unleashed

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Advanced book use -adding to consumer experience

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Free WiFi in store - allow access.
- Buy Audi books and able to listen to them on the app
- Request a book / wish list
- Browse books - Latest books in
- Book QR code scanner
- Book to attend book readings and events
- Able to follow through to social media + website for more info
- Customise your book
- Customise for events you want and coming up

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People stay to watch parts of the film so stay in store for longer

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Scan the book you want in store with app - this gives full book details on app - author info, other recommended/ similar books.
Instead of reading the blurb - scan on the app and shows short trailer of each book.

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digital screen-take a picture with your new book -share on social media get 20% discount.
By doing this the picture has store branding on

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Where consumed

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Showing where product is consumed

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Romance room, have lots of pink, red books in shape of a heart

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Similar have the book stuck the wall and flick through pages and book underneath

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Instra-grammable = encourage picture taking

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Have to do it on app, online or book in store;
Event - time slot - available spaces (limited spaces available) - Recommended events/ upcoming events could be interested in

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experience - increasing time spent in store 

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experience - increasing time spent in store 

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Store readings, Q&A, meet and greet, literary speed-dating event  - all part of increasing the store experience

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Feedback machines see how to improve

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Desk lamps coming off the walls, desk lamps in seating areas

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Tap into customers personality

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Themed t-shirts, fav book on the back and name on the front.
Or
Dress up into diffferent book characters

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each area have a powerful nice word to identify different characteristics of each section

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Want to symbolise comfort and keep people in store for as long as possible.

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Something to inspire imagination on the ceiling

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Impulse
Short stories/ Second hand cheap books/ stationary
Themed sections  - adult
Audio books
Romance
Sci-fi
Horror
True story
Crime
Children

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Cross sells with other products (complementary product), visible at the counter.

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Small FMCG goods - extras - accessories
Exclusive or low cost

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Differentiate ourselves to other retail competitors. Click and collect service.
Omni - channel= either do online or tablet in store, choose name and theme.

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Creative wall designs to get in the feels of each section, e.g fairies in a magical land

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Put themed displays above book shelves

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Same idea but with books, all books on outside then themed display in the centre

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Symbol of the brand - entices brand loyal and is attractive

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Big entrance after enter the store

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Book display design.
Books stored in section underneath