# data[].attributes.body
- (2013) Fashion chains sign accord to help finance safety in Bangladesh factories, Available at: https://www.theguardian.com/world/2013/may/13/fashion-chain-finance-safety-bangladesh-factories (Accessed: 25th October 2018).

Admin (2018) Social Media’s Effect On The Fashion Industry, Available at: http://greenbuzzagency.com/social-media-effect-fashion-industry (Accessed: 26th October 2018).

Admin @ Ted Baker plc (2013) Our Timeline, Available at: https://www.tedbaker.com/uk/about-ted/our-timeline (Accessed: 29th October 2018).

AJ Bell Media (2018) Fundamentals for Ted Baker, Available at: https://shares.telegraph.co.uk/fundamentals/?epic=TED(Accessed: 28th October 2018).

Curtis, J. (2018) Ted Baker share price slides as profits fall amid 'challenging' high street, Available at: http://www.cityam.com/264546/ted-baker-sees-profits-fall-blames-challenging-high-street (Accessed: 29th October 2018).

Emilia Chen (2015) Business Analysis -- Ted Baker, University of Prince Edward Island: /.

Fu, R. (2017) Ted Baker Brand analysis Identity & Target Customer , Available at: https://issuu.com/rongfu1998/docs/brand_analysis (Accessed: 26th October 2018).

Gilliland, N. (2017) Four lessons retailers can learn from Ted Baker’s international growth, Available at: https://econsultancy.com/four-lessons-retailers-can-learn-from-ted-baker-s-international-growth/ (Accessed: 26th October 2018).

Hot Socks (2018) UPDATE 2-Ted Baker cautious after bad weather hits spring trading, Available at: https://www.reuters.com/article/ted-baker-results/update-2-ted-baker-cautious-after-bad-weather-hits-spring-trading-idUSL3N1R4308 (Accessed: 26th October 2018).

Jackson, L. (2016) Reiss Report, Available at: https://www.slideshare.net/LeonieJackson1/reiss-report (Accessed: 24th October 2018).

Matthew (2011) History of Paul Smith , Available at: http://www.fashionintime.org/history-paul-smith/ (Accessed: 30th October 2018).

Ram, A. (2016) Ted Baker online growth drives festive sales, Available at: https://www.ft.com/content/acb7f3a8-ba03-11e5-bf7e-8a339b6f2164 (Accessed: 28th October 2018).

Telford, W (2018) Ted Baker threatned by House of Fraser collapse and falling sales, Available at: https://www.plymouthherald.co.uk/news/business/ted-baker-threatened-falling-sales-2072808 (Accessed: 29th October 2018).

# data[].attributes.body
Reiss
- Founded in 1971
- Originally designed suits exclusively for men, until 2000 when they introduced their women's collection. This British heritage brand.
- Not as well known as Ted Baker however; with significantly much less stores around the globe (100+ stores)

S - In House control of all aspects of the company
W - Simple Marketing Campaign
O - Expand internationally (currently in progress)
T - Opportunity cost for consumers (cheaper alternatives)

# data[].attributes.body
Political
- Many fashion retail companies such as Zara, Primark and H&M have signed an agreement to finance safety in their factories located in Bangladesh (2013).
> improving working conditions
~ Fire Safety
~ Health Insurance

Environmental
- The company has suffered sales due to the unusual weather patterns. Due to the fact that cold weather has come earlier than expected this year.
> "The warning sent the company’s shares down more 8 percent, despite a 12 percent rise in the retailer’s annual pretax profit on the back of higher online sales." (Rahul B, Reuters.com 2018)

Technological
- More companies now are coming up with innovative ways of manufacturing their products. This is done in order to for example cut costs, improve brand image, reduction of waste and improvement of value chain.
Brand Image

- In 2011 Burberry featured advanced holographic technology during their runway fashion show.
- First of its kind
- Guess featured similar idea in their 2014 fashion show.

Social
- "Quintessentially British" (Ted Baker). Social Media Platforms aid these fashion companies through online retail and adverts.
- Indirect Promotion. Company products are promoted via individuals on social media platforms (eg. Instagram & Facebook)

# data[].attributes.body
Paul Smith
- established in 1970, this brand also became a part of British Fashion. sharing similar designs to that of Ted Baker (use of multicolored pallets).
> Similar prices to that of Ted Baker as well
S - Global Premium Brand
W - Many imitations produced by 3rd party individuals.
O - Operations in fast moving fashion segment (new designs)
T - Threat of new entrants. other brands can get away with manufacturing similar products.

# data[].attributes.body
Based on Statistics, Ted Baker PLC as a company has experienced a tremendous amount of growth since the beginning.
- However recent events show that the sales figure for Ted Baker plc have fallen.

Facts
- Share price fall 3% in the beginning of the 4th quater this year

- House of Fraser located in Plymouth closed down, which resulted in  a £600,000 loss in sales

# data[].attributes.body
1. Define your DNA. Ted Baker has created a memorable brand image based on its quirky and British sense of humour. This allows the brand to differentiate itself from the competition, and engage consumers on a deeper level.

2. Constantly innovate. With a strong brand (and product) as its backbone, Ted Baker is unafraid to improve and innovate in other areas such as in-store technology. Again, this makes it stand out in a competitive retail market, as well as delivering a memorable customer experience.

3. Focus on logistics. While engaging customers is important, Ted Baker ensures it is able to deliver top quality service with heavy focus and investment on logistics. Factors like fast delivery and easy returns, as well as large and new amount of products helps to satisfy customer demand.

4. Refresh your content. Lastly, Ted Baker shows how an innovative and creative approach to marketing can pay off. With a focus on video – experimenting with 360 and shoppable content – it constantly surprises and delights consumers, helping to increase long-term loyalty to the brand.

https://econsultancy.com/four-lessons-retailers-can-learn-from-ted-baker-s-international-growth/

# data[].attributes.body
Sales (Example)
- 2016 was a good year for their online sales
> 10.6% rise in sales over 8 weeks during the Christmas trading Period (Financial Times).

Analysis
> Ted Baker products in general are always very "flamboyant". This would seem fitting for the festive seasons.

- Rebels
"One thing’s for sure, Ted has always been something of an enigma; travelling the globe, setting rather than following fashion, mixing business and pleasure, wherever the fancy has taken him. While Ted’s epic travels around the world became the stuff of legend, his triumphant return to Britain in 1988 saw him quickly establish himself as a shirting specialist of some repute." (Tedbakerplc.com)

Culture
- The brand has become a part of British Culture and has represented a different concept of British Fashion. Take British Fashion in general. Throughout history, there has always been a sense of formality with the design of their clothing (suits, ties, jackets etc...)

An Experimental Brand

Ted Baker was one of the first brands to really expand the boundaries of fashion. Exploring new areas of fashion and redefining the a small fragment of what fashion can become.

-

# data[].attributes.body
Originally, Ted Baker sold to customers situated within the United Kingdom.
- Through time and growth, the company now retails on a global level.
- 544 stores (Europe, North America, UAE, Asia, Australia and some parts of Africa.

HOWEVER!
- According to their website, they do not sell in South America. - Potential for entering the market?

# data[].attributes.body
- Founded in 1988 by Ray Kelvin (CEO)

- Started from humble beginnings in a small shop located in Glasgow

- Became Public in 1997.

- 2000's was when the company experience real growth.

- "Quintessentially British"