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Hi Nuridiek, I am having an issue uploading my work its keeps saying file empty and I am not sure why (I have attached a picture).  I have been trying for about 30 minutes and its not working. I am going to pick up obituaries for aunt's funeral on Friday and i wanted to do it before i go because my train is at 11:15 and i have to leave soon. Im not sure what to do. I urgently need a response. Once I leave my house i will only be able to use my phone to respond to you until i get home.

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Hi Nuridiek, I am having an issue uploading my work its keeps saying file empty and I am not sure why (I have attached a picture).  I have been trying for about 30 minutes and its not working. I am going to pick up obituaries for aunt's funeral on Friday and i wanted to do it before i go because my train is at 11:15 and i have to leave soon. Im not sure what to do. I urgently need a response. Once I leave my house i will only be able to use my phone to respond to you until i get home.

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Thank you

Kaila

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If I mentioned some strategy in my first coursework, can I also use it in this one? For example, if I wrote in my first assignment that KFC uses a loyalty program, I can no longer write about the loyalty program in the second one or that is no problem?

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Do we have to use those HubSpot Metrics?

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Do we have to use those HubSpot Metrics?

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I am strugging to find definition for Customer acquisition cost (CAC). I found explanation on shofify and linkedin can I use them? 

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I am strugging to find definition for Customer acquisition cost (CAC). I found explanation on shofify and linkedin can I use them? 

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Hi Nurdiek , hope you are well. I am looking back at my cw1 for reference to help with my cw2 and there is no feedback on it .

How do i see the feedback ?

thank you

kaila

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Your understanding of the module content should be reflected well in the report. This means you will need to refer to learning materials, concepts and theories learnt in the module, in the context of the chosen company.

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Submission will be through Turnitin link on module Learning Zone ssite, which will be activated in April.

On Submission Title on Turnitin, please type this:

your student number-MARK3114-CW2

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Please use this link if you want to ask for coursework extension or deferral.  

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Please use this link if you want to ask for coursework extension or deferral.  

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Title of the report, student number, module name & code, tutor name, submission date, word count
(Title page is NOT weighted.)

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Table of Contents (excluded from word count)

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Table of Contents (excluded from word count)

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Remember to add a professional looking table of contents with headings, sib-headings and page numbers.

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BAL Librarian (Finding Information or Referencing) Tutorials

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BAL Librarian (Finding Information or Referencing) Tutorials

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Book a Tutorial - Librarian Business & Law (BAL) - LibCal - De Montfort University

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MARK3114 Coursework 2 Marking Breakdown-Nov 2022

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Here's an example:

McDonald's Facebook Page (2022) Customer post, 21 January 2022 at 1.05pm

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Must the three smart objectives and three digital strategies based on coursework1?Can i make new research to deal with the three smart objectives and digital strategies

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Must the three smart objectives and three digital strategies based on coursework1?Can i make new research to deal with the three smart objectives and digital strategies

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How many references are recommended if i want to achieve high scores?

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How many references are recommended if i want to achieve high scores?

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Should the assignment focus on just one country to research?

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Should the assignment focus on just one country to research?

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when it comes to the competitiors,could we write other companies in the same industry or other industry companies?Or we just foucus the same competitor in CW1?

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when it comes to the competitiors,could we write other companies in the same industry or other industry companies?Or we just foucus the same competitor in CW1?

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What is the correct citation for definitions of the metrics if I copy it from hotspot , I know we need "...." this mark but how to cite the author correctly is it the same citation or different way ?

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What is the correct citation for definitions of the metrics if I copy it from hotspot , I know we need "...." this mark but how to cite the author correctly is it the same citation or different way ?

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Do we have to include specific references i.e. our recommended book ? 

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Do we have to include specific references i.e. our recommended book ? 

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Examples of Digital Strategies and Discussion part of Section 1.

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Examples of Digital Strategies and Discussion part of Section 1.

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As for our digital strategies could we make it up and recommend something totally new for the business that they haven't done before, or does it have to be something the business is already doing. 

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As for our digital strategies could we make it up and recommend something totally new for the business that they haven't done before, or does it have to be something the business is already doing. 

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should we write one objective for acquisition, one for retention and one for customer development?

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should we write one objective for acquisition, one for retention and one for customer development?

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In CW1 I wrote about customer acquisition, customer retention and customer development. Can I write about Customer Acquisition, Customer Retention and Customer Satisfaction in CW2?

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In CW1 I wrote about customer acquisition, customer retention and customer development. Can I write about Customer Acquisition, Customer Retention and Customer Satisfaction in CW2?

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So just to confirm the table where we list our objectives/strategies and metrics are excluded from the wordcount

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So just to confirm the table where we list our objectives/strategies and metrics are excluded from the wordcount

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In CW 1 I illustrated how companies can improve customer retention by building customer engagement as well as loyalty programmes. In CW 2, I argue that mobile apps can be optimised to increase customer engagement and optimise loyalty programmes. Is this the right idea? Do I need to discuss customer engagement and retention separately?

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Can I improve consumer satisfaction by having a service area in social media dedicated to consumer complaints? Is this a digital strategy?

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Can I improve consumer satisfaction by having a service area in social media dedicated to consumer complaints? Is this a digital strategy?

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Do you think using CSAT would be a suitable metric for customer engagement. Measuring responses on social media via Polls on whether their Content marketing strategy has worked to promote customer engagement on social media. 

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Do you think using CSAT would be a suitable metric for customer engagement. Measuring responses on social media via Polls on whether their Content marketing strategy has worked to promote customer engagement on social media. 

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Am i allowed to make reference to cw1 and use an example that i used in the previous cw to justify my digital strategy or does it need to be a different one.