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When you stop associating 2 things together so you don't relate them together. But you can always bring it back.

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Tested dogs to see if he could change what they react to.

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B.F Skinner

Form of learning in which behaviors are controlled by its rewards and consequences.

Helps understand relations between a behavior and the consequences it offers.

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1. When something creates an unconditioned response (naturally happens.

2. You add a neutral response (something that doesn't cause a reaction)

3. You pair them together, the brain will start to associate the neutral response with the action.

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Ivan Pavlov

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Positive: Increases the frequency of the behavior when added.

Negative: Increases the frequency of the behavior that follows when they are removed.

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Two stimulus are repeatedly paired together to create a reaction when one is taken away the action still occurs.