# data[].attributes.headline
Suppliers can integrate forwards (e.g. low-cost airlines have cut out the use of travel agents).

# data[].attributes.subject
Suppliers can integrate forwards (e.g. low-cost airlines have cut out the use of travel agents).

# data[].attributes.headline
Switching costs are high (it is disruptive or expensive to change suppliers).

# data[].attributes.subject
Switching costs are high (it is disruptive or expensive to change suppliers).

# data[].attributes.headline
Suppliers provide a specialist or rare input.

# data[].attributes.subject
Suppliers provide a specialist or rare input.

# data[].attributes.headline
The suppliers are concentrated (few of them).

# data[].attributes.subject
The suppliers are concentrated (few of them).

# data[].attributes.headline
Low buyer profits (under pressure to improve profits) and the purchased inputs have a low impact on quality (can cut costs without loss of quality)

# data[].attributes.subject
Low buyer profits (under pressure to improve profits) and the purchased inputs have a low impact on quality (can cut costs without loss of quality)

# data[].attributes.headline
Buyers can supply their own inputs (backward vertical integration).

# data[].attributes.subject
Buyers can supply their own inputs (backward vertical integration).

# data[].attributes.headline
Extra-industry effects from Substitutes 

# data[].attributes.subject
Extra-industry effects from Substitutes 

# data[].attributes.headline
The substitute benefits from an innovation 

# data[].attributes.subject
The substitute benefits from an innovation 

# data[].attributes.headline
The price/performance ratio of the substitute is superior

# data[].attributes.subject
The price/performance ratio of the substitute is superior

# data[].attributes.headline
Legislation or government restrictions (e.g. licensing).

# data[].attributes.subject
Legislation or government restrictions (e.g. licensing).

# data[].attributes.headline
Differentiation and market penetration costs

# data[].attributes.subject
Differentiation and market penetration costs

# data[].attributes.headline
Access to supply and distribution channels

# data[].attributes.subject
Access to supply and distribution channels