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While social media has helped companies/brands reach farther to a demographic, I think it is important to highlight the dangers of using social media and sponsorships blindly. Many socia media influencers were promoting various brands of teas, allegedly having the ability to make one lose weight. It turns out that a lot of those teas were laxative teas. If taken intensely and without proper hydration, it can cause major health complications like liver and kidney issues as well as death. The problem is that social media influencers would not disclose any side effects or nurtional values on their posts. Therefore, many people take their word because there is a sense of trust with someone you admire. People would take these teas without regard of the physical and mental consequences. Young women, because of the high pressure to be a certain body type, will be persuaded to buy and use it. It can be really harmful, especially for people who have eating disorders like bulimia and anorexia. Thus, further upholds a certain body type image. A lot of these famous influencers were posting these without realizing the long-term consequences.

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The big fat problem with skinny tea and the detox culture behind it

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Beauty Features: ‘Detox’, ‘skinny’ and ‘cleansing’ teas that promise weight loss are big business, but what cost are they having to our health? Martha Alexander investigates the dangers of swigging back senna

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Boots, a British health and beauty retailer, has partnered with the The Hygiene Bank in the United Kingdom. In this ad, Boots pledged to donate 1 million pounds worth of hygiene products for Christmas. This ad has a childlike, bright and colorful illustration to it. I am not sure if they are trying to paint an appreciative tone to the hygiene products that we take for granted, juxaposing with the serious tone that the fact brings at the end of the commerical. I think the ad could have been done differently to convey the issue in a more direct light.
In my opinion, this is a cause that, at least in America, I have never really seen or heard of. It would seem that it should be a bigger issue. In the United States, about 38 million people live below the poverty line. Therefore, their access to toiletries are very limiting. America puts a lot of emphasis on food banks and donation, which is equally as important. However, the other important part to maintain healthy is hygiene yet there is no emphasis as much. Food banks and drives have so much publicity beause so many companies sponser or associate with it (like supermarkets or resturants) so it creates that band wagon effect and misdirection, leaving other organization like the Hygiene Bank under the radar, economically and socially.

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Help Fight Hygiene Poverty with Boots and The Hygiene Bank

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Film advertisement created by Ogilvy, United Kingdom for Boots, within the category: Retail Services.

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It was diffcult trying to find a good quailty video of this ad, despite seeing it so many times on Hulu. Instead of skipping the ad like I usually do, I watched whenever it popped up again. This was apid ad from Joe Biden and his campaign but it was different than the sterotypical campaign ads usual seen. It did not show any of the newspaper/headline montages nor did it contain the dramatic narration. What made it very unique was the ability to emphasis the voting aspect for this 2020 election. It starts with a blank circle, moving like cartoon mouth with Donald Trump's voice coming out of it. Then, a pen comes into the shoot, fillinf the bubble. As its filling the circle, Donald Trump's voice becomes muffled until he is rendered completely silent. Then the shot pans out, showing the viewer that is was a voting ballot and the name next to the filled in bubble is Joe Biden. I think this is a very strong symbolism because a the viewer is looking at the ad, it is as if the viewer is filling out the ballot; the power is up the people. The point is to go and vote. Voting is power. Once has the power to elect Trump out of office. Once has the power to vote for democracy and the betterment of the American people, which by the end of the ad, the choice is Joe Biden. I thought it was a clever minimalistic manner that showed a form of credibility within 30 seconds.

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It was Rihanna's Fenty Beauty that broke and changed the make up industry for the better. For a long time, women of color were left out of the conversation and definition of beauty. The beauty industry has neglected to recognize women of color are valuable consumers. In fact, most of the beauty industry is catered to a white, skinny, able body. Rihanna might not be the first person to break that image but it has been the most present and illustrated. Savage x Fenty, is a lingerie brand that broke the model on society's ideal body type. Their marketing and campaigns reflects many marginalized voices. There were so many beautiful body types, ranging from big sizes to small sizes of all skin tones. What makes Fenty's marketing memorable is that Rihanna and her creative team illustrates these normal, everyday body types is an ethereal beings. The embodiment and defintion of "sexiness" is inclusive to all. Sexuality can be only defined by you, however you identify yourself. Consumers can see themselves in a positive light, especially when it comes sexuality. The association that fashion and art is exclusivly though to originate from white ideals is broken by the way Rihanna designs her SavagexFenty shows in an avante grande form, establishing that your individual self is valid and seen. It is something that society has denied to people of color, big women and men, and disabled women. They are all beautiful. Rihanna's Fenty brand is competing against big household names like Victoria's Secret and Covergirl. Many lingerie fashion shows only feature  few models of color, all skinny and able bodies. Today, Victoria Secret is not making as many sales as it once did. Part of it attributes to consumer's recognizing that their money has power. What better way to support and upflit BIPOC businesses? Her brand and many other business are reflecting the evergrowing fact that people who have been marginalized and shunned by society can be sucessful and deserve better.

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Savage X Fenty Show Vol. 2 – Official Trailer I Prime Video

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the exquisite process of making gin told by ryan reynolds

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the exquisite process of making gin told by ryan reynolds

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Sarcasm is the new technique used to sell. This commerical for the Aviation Gin does an incredible job of describing the process of making its gin by stretching the truth hilariously. While it is not making fun of itself directly, one can interpret the exageration shows the extreme care that the company has put to create a high quailty product. At least, that is what Aviation Gin wants you to think. You start with Ryan Renolds, an actor and the co-owner of Aviation Gin, answering the question "What make it so delicious?". Then the video proceed to tell the mediations, serenades, preist blessings and more than goes into the making of Aviation Gin. It reminds me of the Volkswagens "Think Small" ad, in the way that they are intensely describing the uses/production that they do not posess (ie. the Bug model is smaller in comparison to its competitors). It was very ridiculous that is shadow the fact that this is was about gin. In fact, it is not supposed to taken seriously, enforced with the use of Ryan Reynolds, who famously plays Deadpool, which is a known sarcastic character and as a person, is known to be a jokester. This ad helps portray Aviation Gin as professional yet really fun.

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mainstream feminism is the new "sexual sell".

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mainstream feminism is the new "sexual sell".

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Betty Friedan states, "But by a morality that goes beyond the dollar, the manipulators are guilty of using their insights to sell women things which, no matter how ingenious, will never satisfy those increasingly desperate needs." (42) Instead of the "homemaker" archtype - the working and stay-at-home woman- that was pushed onto women, companies are selling the idea that we have reached equity and equality, which is something that a majority of women have always wanted and still push for.
There are many times where I walk into a store, like Forever 21, and see a young girl buying a shirt with the word "Feminist" on it. It may seem harmless, right? Young girls are being taught to see the value in being a woman and that is great!. However, that defintion becomes meaningless if those companies are not upholding it themselves. In this example, Forever 21 (picture to the right) is selling a shirt with the word "woman" in different languages. Talk about transnational feminism, am I right? Yet, Forever 21 took that design from a brand WORD's, female-owned, whose shirt (to the left) was donating its proceeds to Planned Parenthood and bringing awareness to women's healthcare around the world. Companies like Forever 21 are promoting women empowerment yet many women  in the sweatshops they contract are paid under minimum wage. Women, who pay for that Forever 21 shirt, think they are contributing to the cause. It is a way for consumer to feel satsified and special, especially if the target is female. This facade of feminism is the new "sexual sell". While items are not being explicitly marketed for women to stay at home, I believe that companies are selling the image of "equality" when women are still second-class citizens. For example, birth control has solely been a woman's responsibility. Many of the products are catered to women. Birth control was and is the epitome of women's sexual agency. However, there have been succesful products, like the birth control pill, designed for men. The only reason that it has not been put out in the market is because of the symptoms like weight gain, headaches, mood swings - side effects that women go through when taking birth control. That goes unnoticed because it is marketed as a woman's agency, something that modern women want control for themselves. Currently, our society is in a political crucible, a very heated trial when it comes to the feminist movement.

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Forever 21 has hit a new low. The Los Angeles-based fast fashion giant, which is well known for ripping off the works of everyone from emerging designers to Kanye West and Puma - has seemingly taken to copying garments created for the purpose of raising awareness about social issues, including women's rights. According to WORD, a Los Angeles-based social media and branding agency, Forever 21 has taken a bit too much inspiration from its Creator Shirt (above, left).

The shirt at issue is WORD's $25 Creator Shirt. According to the company, the t-shirt is "WORD's contribution towards the fight for better women's healthcare in the United States and abroad. Women are creators, givers of life. The well-being of a woman's body should be of the utmost importance." Word goes on to note in the t-shirt's description, "The shirt features the word WOMAN in 9 different languages to represent our belief that feminism and human rights should be intersectional. Women from all races, cultures, religions & economic backgrounds deserve access to safe medical care."

The difference between Forever 21's version and Word's? A few changed fonts, a different order, cut-off sleeves, and also, the fast fashion giant "removed the Swahili, Arabic, Hebrew [and] Japanese," per Word.

According to Jezebel, "Angela Carrasco and Zoila Darton, founders and partners of WORD, first created their t-shirt to raise donations for Planned Parenthood, with 25 percent of each sale going to the organization."

Carrasco told Jezebel that she "has reached out to Forever 21 through social media and has not received a response yet, she also says that WORD may look into their legal options." The brand appears to have pulled the t-shirt, but Darton and Carrasco are urging Forever 21 to donate all of its profits it made from any sales of the tee to Planned Parenthood.

This is not the first time a activist-inspired t-shirt has been copied. In fact, this appears to be something of a budding trend. Last month, 18-year-old Kayla Robinson came under fire after Frank Ocean wore one of her designs on stage at New York's Panorama Festival. What seemed like it was shaping up to be a truly massive break for Robinson's small brand, Green Box Shop - which received thousands of orders for the t-shirt that Ocean wore - turned out to be a nightmare with some very real legal implications.

During the Panorama show, Ocean wore a T-shirt that read, "Why be racist, sexist, homophobic or transphobic when you could just be quiet?" The phrase, it turns out, was not original to Robinson, but actually came from one of 18-year-old Brandon Male's tweets dated August 8, 2015, who wanted to be credited and compensated for the alleged copyright infringement.

Before that, model-turned-actress Cara Delevingne did not make any new friends with her attempt to use fashion for a good cause. Delevingne was called out for allegedly "stealing" the design of a sweatshirt from Los Angeles-based designer, Rachel Berks, who heads up design label, Otherwild.

According to Berks, Delevingne stole the design of a sweatshirt that reads, "The Future Is Female," from her. Delevingne took to her Instagram account to share the following with her 23.4 million followers: "THE FUTURE IS FEMALE. A lot of you have been asking for one of these - so I decided to put them up for sale, with proceeds going to Girl Up!"

UPDATED (SEPTEMBER 18, 2017): Forever 21 provided with the following statement to Teen Vogue: "The shirt in question was bought from a third party source. As soon as Forever 21 was alerted to the issue, we respectfully removed it from our website. Because this product did not have trademark or IP protections, there were no red flags raised at the time of purchase."

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UPDATED: Forever 21 Comes Under Fire for Copying Women's Rights Tee | The Fashion Law

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Forever 21 has hit a new low. The Los Angeles-based fast fashion giant, which is well known for ripping off the works of everyone from emerging designers to Kanye West and Puma - has seemingly taken to copying garments created for the purpose of raising awareness about social issues, including women's rights.

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Jif is a prime example of brand evolution. Rosner and Klimchuk said that "Brands are concieved, and then they are born, gorw, and continue to evolve" (44).In Jif's favor, the evolution of their product became the staple household name of all peanut butter. The first product design was a glass jar. On the container,Jif had a mascot "Jifaroo", a kangaroo. However, in later models and during the 90s/00s, Jif removed their mascot and replaced it with their memorable was there solgan, "Choosy moms choose Jif". Jif changed their glass jars with plastic containers, to perserve and transport easily. They changed their font to Times New Roman, presenting them as reliable yet fun. Fun fact, if you turn the jar upside down, the Jif label still reads as Jif. Now, as a joke, they collabed with Giphy over the pronouncation of Jif/Gif (with hard g). This shows how the brand Jif is aware of their market and in tune with pop culture, keeping their brand and name relevent in society.

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just call it trader joe's. it's not that hard.

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just call it trader joe's. it's not that hard.

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Trader Joe's surprising rise to fame and becoming a household name is interesting. They have no form of advertising (ie. TV, radio, or print) besides social media and word of mouth. Through their rise popularity, Trader Joe's has created "alternative" egos where "ethnic" food is distribute under the name of Trader José, for Latin food or Trader Ming's for Asian food. Why is that a problem? It is inherently racist because it promotes a stereotype of a certain group of people. It is colonist in the sense that they are selling "ethnic food" and yet, they reap the benefits. So when Trader Joe's was called out for using those racist, stereotypical names, they released a statement that they were going to do away with the names. However, they have backtracked on that statement and still use them today. While they might not have a character (like Tony the tiger), their name has become a character. Adding Trader to racial insensitive names and not wanting to change then name, in this age, is a from of privilege. I believe that Trader Joe's is such a powerful name that it can easily replace the others.

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Trader Joe's appears to have scrapped plans to abandon its ethnic food brands days after pledging to ditch them amid charges of racism.

The discount grocer says it may now keep some of the controversial names it has slapped on foreign foods for decades if they sell well enough and customers continue to appreciate them.

"Recently we have heard from many customers reaffirming that these name variations are largely viewed in exactly the way they were intended - as an attempt to have fun with our product marketing," Trader Joe's said in statement posted on its website last week. "We continue our ongoing evaluation, and those products that resonate with our customers and sell well will remain on our shelves."

The statement appears to be a reversal from earlier this month when the chain said it was working to phase out the names after deciding several years ago to only use its eponymous brand. Trader Joe's even acknowledged that the names may have an effect "contrary to the welcoming, rewarding customer experience we strive to create every day."

The company revealed plans to do away with names such as "Trader José's" for Mexican food and "Trader Ming's" for Chinese dishes following the launch of a petition deeming them "racist" and calling on them to be scrubbed.

But in its latest statement, Trader Joe's said it "disagree[d] that any of these labels are racist" and that it only retired some of them because they "just weren't connecting or selling very well."

It also called reports that the petition prompted the review "inaccurate."

Among the brands Trader Joe's has done away with so far include Arabian Joe's and Armenian Joe's, spokeswoman Kenya Friend-Daniel told The Post in an email Friday. The company expects its evaluation of the remaining products to be done "soon," she said.

Briones Bedell, the high school senior behind the petition, said the company's about-face created confusion about how or whether it will change its ethnic food packaging.

"Given the contradictory nature of these statements, we ask that Trader Joe's clarify which ethnically branded products will be modified," Bedell wrote in a Wednesday addendum to the petition, which had more than 5,100 signatures as of early Friday afternoon.

"Over the years, customer feedback on some products has consisted of a number of things, including that some product names were considered to be insensitive or caused some confusion," Friend-Daniel's email said.

"As for the remaining products with name variations of the Trader Joe's brand, we are continuing to evaluate them and if they resonate with customers, they'll remain on store shelves," she added. "If they don't, changes will be made."

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Trader Joe's backtracks on ditching 'racist' food brands

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Trader Joe's appears to have scrapped plans to abandon its ethnic food brands days after pledging to ditch them amid charges of racism. The discount grocer says it may now keep some of the controversial names it has slapped on foreign foods for decades if they sell well enough and customers continue to appreciate them.

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It was my roommate who showed me a post of Travis Scott, a very popular rapper and one that I admire, and McDonald's collaboration. I was excited and was willing to go buy one. I did not because I thought it was a specialized burger that Travis crafted but it was a meal that Travis got often. They named it after him. It was definitely a branding strategy. Travis Scott has an enormous fan base that would go out and buy it. McDonald's is already a household name that anyone can recognize. Klein explained how brands are merging the line between art and commerce. Here, they use Travis (a rapper) as well as use a animation that is recognizable to Travis's fan base. It is terrifying how genius this marketing is. A lot of McDonald's locations are in low-income communities. Majority of those communities are made of black and brown people. It is where hip-hop is heavily ingrained in the culture and where most of these people would know of Travis. It would bring in a lot more revenue.

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Film advertisement created by Wieden + Kennedy, United States for McDonald's, within the category: Food.

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food porn, taken metaphorically and literally...

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food porn, taken metaphorically and literally...

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This is a fairly recent ad  from the company Swisse Me. Swisse Me is a healthy, ready-to-drink smoothies company. I found this ad when I was watching a lot of food videos on Youtube. It reminded me of how Harris explained how advertisers have to make the loss of the taste and smell senses with hyper details of visuals. It becomes "food porn". This plays to the current demographic; people are more conscious about their food and want a more fresh appeal. People want to "see" want goes into their food. What better way that showing close ups of fresh fruits that will be in a smoothie? However, Swisse Me plays on the fact that some fruits have genital symbolism/innuendo, like the sliced strawberry or the peeled banana. It is sexualizes the food. The product, itself, becomes a metaphor of the climax or ejaculation. It gives the consumer a sense of satisfaction. This ad captured my attention because of the beautiful attention in videography. It is a pretty simple video, plain black background with focus of hand and food. When researching more about the ad, it was said to have been aired after nine pm because of how foreword it is. I find it interesting, that as a society, sexuality really does sell.