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A mission is a way to guide an objective to success. Whatever the objective may be, the mission drives and carries key features, values and propositions to ensure whatever subjective success is laid out.

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a statement that lists the goals and values of the institution

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a statement that lists the goals and values of the institution

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goals for students at the institution; what they take away after graduating

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goals for students at the institution; what they take away after graduating

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how to achieve the vision process and implementation of aim and objective

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how to achieve the vision process and implementation of aim and objective

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Key features. Variables for the mission outcomes.

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the values reflected and its plan of action on how to achieve the purpose. the people it represents, serves

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the values reflected and its plan of action on how to achieve the purpose. the people it represents, serves

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type of students they seek to admit and educate

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type of students they seek to admit and educate

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The group that is being served/that the mission pertains to

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The group that is being served/that the mission pertains to

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values (moral/ethical); goals (career/betterment); individual role in society

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values (moral/ethical); goals (career/betterment); individual role in society

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should set the tone for who they institution is

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should set the tone for who they institution is

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It gives the institution a sense of identity

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It gives the institution a sense of identity

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students should be able to read the mission and know what the values of the institution are

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students should be able to read the mission and know what the values of the institution are

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organization to align its objectives/ goals and actions with the purpose for which it exists

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organization to align its objectives/ goals and actions with the purpose for which it exists

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should set a tone for the strategic plan

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should set a tone for the strategic plan

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Provide a pathway for the mission to succeed.

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provides an idea of what the purpose of attending that university or college is

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allows others to understand whether they'll be a fit for the institution; can be a student, staff, or faculty member 

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allows others to understand whether they'll be a fit for the institution; can be a student, staff, or faculty member 

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allows for all constituents to see and share in the goals and values

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allows for all constituents to see and share in the goals and values

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allows the community to understand who and why the org/institution is

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allows the community to understand who and why the org/institution is

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sets expectations for its internal and external audiences

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sets expectations for its internal and external audiences

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not neccessarily; prior knowledge of the school and the program; UG and grad

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not neccessarily; prior knowledge of the school and the program; UG and grad

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mission and practice; resources available; mission doesn't always match;

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mission and practice; resources available; mission doesn't always match;

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1st gen; ranking; campus safety; safe space; 

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1st gen; ranking; campus safety; safe space; 

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proximity to home; affordability; master'-looked at mission

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proximity to home; affordability; master'-looked at mission

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missions-promotional; location close to home; amenities; 

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missions-promotional; location close to home; amenities; 

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looked at the mission but not the focus; 

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looked at the mission but not the focus; 

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proximity to home (within 100 miles of home or less); amenities/architecture/modern; reputation; UC (California) or  CSU (California)

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proximity to home (within 100 miles of home or less); amenities/architecture/modern; reputation; UC (California) or  CSU (California)