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Ava and Ashley

1. Proper Name: Flyer
2. Slang term/ other popular name: Ad
3. Typical Purpose of the Genre: The purpose of this genre is to raise awareness and serve as a call to action. Whether the flyer is advertising a garage sale or a lost dog, the purpose of posting the flyer in a public area is to raise collective awareness and get the message out there.
4. Who is the audience?: Oftentimes for public flyers, the intended audience is the general public that live in a close vicinity to the location of the flyer. Whether the flyer's intended audience is a small neighborhood or a whole city, flyer's strive to make residents of a specific area aware of the event taking place.
5. Visual Example:
6. 5 conventions (rules) that must be followed in order to create this genre:
-One page long
-Includes eye-catching visuals
-Bold text (if people view from their cars or vehicles)
-Context (address, time, event)
-Contact information
7. Not very time-consuming task. An hour maximum to format the graphic and text of the flyer. An hour to spend hanging them up around town.

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Jess Davis and Adriana Uldrick
Proper Name: Injury Attorney Advertisement
Slang Term: TV commercial, "Injury Jones" ad
Typical Purpose: The purpose of an injury attorney's ad is to persuade the audience into choosing their law firm. Most commercials in this field tend to be dramatic and over-the-top to attract the most clients. Sometimes, the commercials try to emulate compassion to attract the most clients.
Audience: The intended audience is someone in need of an injury attorney. For example, if someone is seeking worker's compensation, they would need an injury attorney. Anything relating to the idea of "Got hurt and need legal action? Call us!"
Conventions
1) Catchy jingle at both beginning and end of ad
2) Attorney's phone number in big, bold font
3) Unique concept (i.e. "Injury Jones")
4) Consistent running time on TV
5) Attorney is usually the main character
Time Needed: Expect to master this genre in roughly a month, sometimes more. Having a full month allows one to think of a unique concept, write a script, collect costumes/props, actors, find funds, and hire a willing camera crew. There should also be time allowed for editing after the fact. Furthermore, it will take additional time to get the ad aired on television.

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You want ACTION?! Watch George Sink in "INJURY JONES!"

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Proper name of genre: Facebook Marketplace Post

Slang term/other popular names: Facebook Marketplace Listing

The typical purpose of this specific genre: To sell an item to someone within your general area.

Who is the audience?: Locals who are interested in the product you're selling.

Visual example: (see above for a ridiculous one or click link below to see a real one) https://www.facebook.com/marketplace/item/283726483297494/

5 conventions:
- There must be a product
- There must be a price associated with it
- There must be a description/title for the item
- There must be an image of the product
- Product must be a real item that the seller has.

Amount of time needed to learn/master this genre in order to create something using this genre: A few minutes to take the picture, a couple more minutes to write the description of the product and set a price, and share the post to Facebook Marketplace

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Ava and Ashley

Proper name of genre: Instagram post

Slang term/other popular names: IG post/post

The typical purpose of this specific genre:

To inform followers about current events, where someone is, or really anything the author wants to post about. Could be something as simple as a selfie with friends or as meaningful as an act of activism.

Who is the audience:

The audience depends on the privacy settings of the account. The author can chose to make their profile public, where anyone can see their posts, or to make it private, where only their followers can see. The official mission statement of instagram is to "capture and share the worlds moments".

Five General Rules:
-Only up to 10 pictures can be uploaded in one post
-Square photos only
-Privacy settings affects audience
-Time of when posted affects audience
-You "like" the pictures you enjoy, can comment on them, and can follow other people you know/wish to know better

Approximate the amount of time needed to learn/master this genre in order to create something using this genre:
Although it wouldn't take long to learn how to use the application for sharing photos for social purposes (a few hours), using it to market would probably take much longer (days/weeks) to get the best results.

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Protest Poster (Maya, Caroline, and Bailey)

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Protest Poster (Maya, Caroline, and Bailey)

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Protest Poster
- Proper name of genre (ie. Instagram post)

Protest Poster

-Slang term/other popular names (ie. IG post)

N/A

-The typical purpose of this specific genre (think Bitzer here). If it's something like an email, the purpose is going to vary depending on the rhetorical situation at hand. However, that should be explained in this Wiki entry. Being as specific as possible will help you (ie. condolence card vs. get well card vs. anniversary card, etc)

The purpose of protest posters is usually to respond to an issue of great importance to the creator that the protestor wants to bring more attention to and call out.

Exigence: To protest for social justice in a fight for receiving equal and equitable rights.

Audience: Counter protestors or people who have the power to make change.

Constraints: The effectiveness of the poster and the extent to which the main idea gets across to the audience. The physical size and durability of the poster itself also acts as a constraint as it limits the amount of information that can be expressed. The audience’s own prejudice towards the issue at hand may prevent them from listening.

- Who is the audience? If this is a digital application, go to the website and read the mission statement, or research more information about this specific genre and its typical purposes and audiences (again, think about Bitzer) If it is NOT a digital application, think about WHO is the intended audience in this specifical rhetorical situation (ie. get well card’s audience is the person who is sick)

The audience is usually counter protestors or people that have the power to make a change in response to the issue, like congress men and women.

- Provide at least 5 conventions (rules) that must be followed in order to create in this genre (ie. emails=concise, salutations, subject line, proper signature line)

Large, legible font, appropriately attractive colors, relatable content, appealing images, and motivation for change (might be a command statement).

- Approximate the amount of time needed to learn/master this genre in order to create something using this genre (IG: 5 hours vs. Tik Toks: 12 hours) Note: Perhaps you have created an IG post and do so daily, but have you created an IG Marketing Campaign?  If not, think about the time that it might take to do this with a basic knowledge of the platform/genre.

At least two hours to buy the materials, plan the poster, execute the idea. This does not include the time the protestor spends using the poster in public though.

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tiffany jewelry packaging- bailey and else

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tiffany jewelry packaging- bailey and else

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Tiffany and Co. Iconic Tiffany Box

N/A slang term.

Purpose: To deliver their rings, necklaces, bracelets, and earrings in a special and bold way to deliver a luxurious product. They trademarked this color Tiffany Blue®,  “to ensure that no matter where you were in the world, no matter the medium the color was reproduced in—whether it was on a shopping bag or in advertising—it would be instantly recognizable and always the same.”

Audience: This is targeted at anyone into this luxury jewelry and wants the full experience of buying their luxurious goods in an eye-catching and unique box.

5 Conventions:

The satin white bow

The original and trademarked “1837 Blue” color

The box shape and size

The experience of buying a luxurious good

The coordination bag the box comes in

Time to master: These boxes are created in factories with machines producing them.  It probably takes a few seconds overall.

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Twitter post (Kaki Newsome and Rebecca Klagholz)

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Twitter post (Kaki Newsome and Rebecca Klagholz)

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1. Proper name: Tweet
2. Slang: Post
3. Typical purpose: To, within 280 characters, say something funny or informational in, usually, an informal matter.
4. The audience can change depending on who is tweeting, but usually the audience is young adults.
5. Shown above
6. Conventions to create a viral tweet:
I. Keep the tweet as short as possible.
II. Use hashtags
III. Use trending words in your tweet
IV. Abbreviate words (if your audience is younger) to allow more information to be said
V. Be original
7. It takes about 8 hours to master how to create a good-looking tweet

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Caroline Powell, Bailey Brewer, and Maya Pai

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Caroline Powell, Bailey Brewer, and Maya Pai

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Genre: Journal Entry to Past Self

- Proper name of genre (ie. Instagram post)

Journal Entry (to past self)

- Slang term/other popular names (ie. IG post)

N/A

- The typical purpose of this specific genre (think Bitzer here). If it's something like an email, the purpose is going to vary depending on the rhetorical situation at hand. However, that should be explained in this Wiki entry. Being as specific as possible will help you (ie. condolence card vs. get well card vs. anniversary card, etc)

For Journal entries to your past self, the purpose can be quite broad, but tends to be in reaction to self-growth and the need to document that. This may be in reaction to a negative event (ex: loss of loved one) or a positive one (ex: getting a dream job).

Exigence: To document self growth, especially in response to personal experiences that are impactful.

Audience: The past version of oneself is the audience of the journal entries as it allows one’s present self to reflect upon how far they have grown through new experiences.

Constraints: Your past self will never actually see this, you also might forget about it, may not be as private as the writer may want it to be.

- Who is the audience? If this is a digital application, go to the website and read the mission statement, or research more information about this specific genre and its typical purposes and audiences (again, think about Bitzer) If it is NOT a digital application, think about WHO is the intended audience in this specifical rhetorical situation (ie. get well card’s audience is the person who is sick)

Audience: Your past self, the past version of oneself is the audience of the journal entries as it allows one’s present self to reflect upon how far they have grown through new experiences.

- Provide at least 5 conventions (rules) that must be followed in order to create in this genre (ie. emails=concise, salutations, subject line, proper signature line)

Nice greeting to past self, second person, informal, vulnerable, kind ending note.

-Approximate the amount of time needed to learn/master this genre in order to create something using this genre (IG: 5 hours vs. Tik Toks: 12 hours) Note: Perhaps you have created an IG post and do so daily, but have you created an IG Marketing Campaign?  If not, think about the time that it might take to do this with a basic knowledge of the platform/genre.

Set aside a maximum of 30 minutes at the end of each day (or however often is needed). You don’t want to set aside too much time to become too focused on the past, however, it is helpful to reflect.

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technology reveal (apple event)- adriana uldrick and jess davis

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technology reveal (apple event)- adriana uldrick and jess davis

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1) Apple Event
2) Keynote
3) The purpose is to reveal to the public new technology that is being made.
4) The audience is people who would buy this new technology. Or, anyone who is interested in new technology.
6) Conventions: interactive visuals on a giant screen, speaker introducing and explaining to the audience, slideshow, must be introducing a new product, usually delivered in a dark room in front of a large audience
7) Time needed: the actual creation of the technology being unveiled varies, but it is usually years. To make a power point should only take a few hours, but to organize the event must take months. To set up a venue, invite people or sell tickets, make sure the speaker can attend, and to set up a camera crew/someone to broadcast it requires a lot of resources. Years of work go into each event.

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thank you card (Rebecca Klagholz and Kaki Newsome)

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thank you card (Rebecca Klagholz and Kaki Newsome)

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1. Proper name: Thank you card

2. Slang term: No slang name

3. Typical purpose: To thank someone, typically a friend or family member, for their generosity which is typically displayed in a card or gift.

4. Audience: Friends and family

5. Visual Example: shown above

6. 5 Conventions:

-Says thank you on front of the card

-Starts by addressing the audience (ex. Dear __)

-States thank you within the card

-States what the writer is thanking the audience for

-Card is signed by the writer at the end  (ex. Sincerely, ___)

7. Time to master: 1 hour to investigate the genre and practice creation of genre.

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1. Proper Name: An album

2. Slang Term: NA

3. Purpose: To communicate with the audience through the title of the album, while engaging on a creative level with the audience and create a visual theme for the album.

4. Audience: Anyone can see the album cover, while shopping or scrolling through social media and/or music platforms. The audience is oftentimes the fans of the artist however it is not limited to solely the fans, but instead anyone who finds it. The music industry is also a particular group of the audience.

5. 5 Conventions:

1. Visual media (whether material made of paper or digital it is a photographic media)

2. A concise title (catchy name of album usually advertised)

3. An aesthetic color scheme that appeals to audience

4. Reflective of theme of album

5. Must be able to fit into 12x12 square

6. Time: Various amount of time for photographing education (averaging at 4 hours) + 2 hours brainstorming + 7 hours of shooting content + 3 hours of editing + 2 hours of final production (uploading or printing prototype) = 18 hours

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Proper Name: Wedding Invitation

Slang term: N/A

Purpose: To invite guests to your wedding in a formal, elegant manner. To give the date, time, and dress code to guests who are invited to allow them to prepare to attend and RSVP for their attendance.

Audience: those who receive the invitation are who the bride and groom want to spend their wedding day with. They are the people who they want to attend and be in the presence of.

5 Conventions:

Elegant, large font of the names of the bride and groom

Bold, easy to read font for the date and location of the event

Email and date to RSVP by to let them bride know if the guest is attending or not

Simple, elegant color of the invitation that matches the whole wedding theme

Fancy language and writing to match the elegance and importance of the event

Approximate time: A few hours to a few days to make the perfect invitation. 2-8 weeks to process, produce, and mail invitations back to the buyer. 3-4 hours to pack and send out invitations to guests. 1 week in the mail to get the invitations to the guests.

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Bumper Sticker

1. Proper Name: Bumper Sticker

2. Slang Term: Sticker

3. Purpose: The purpose of a Bumper Sticker is to express the opinion and character of the owner of a vehicle. They tend to be concise, straight to the point, and visually appealing in order to draw the most attention possible.

4. Audience: The drivers and passengers (assuming they can read) on the road.

5. Visual Example:

1. Conventions:

1. Concise

2. Eye Catching

3. Visually appealing

4. Must be made with some sort of adhesive in order to stick to the car

5. Some sort of purpose (funny, political, satirical)

2. Time to Master:

1. 5-30 minutes to come up with the content

2. 15-60 minutes to design

3. 5 minutes to print (assuming the person making it has the proper printer)

4. 5 minutes to put on car