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Our goal is to persuade people within the general public who are hesitant about COVID-19 vaccines, to arrange to get themselves vaccinated as soon as possible. We believe that this will reduce the number of people dying from COVID-19 infection.

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Ref: (https://www.businessinsider.com/vaccine-hesitancy-us-compared-other-countries-chart-2021-9)

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We have to continue pushing with our ambition to reach as close to 100% vaccine coverage as possible, despite the challenges, as the data clearly shows, vaccines could potentially save thousands of lives by persuading those in the UK public who are hesitant, to choose to be immunized against COVID-19.

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For example, to demonstrate vaccine uptake levels are increasing in the UK, and then to be able to show a corresponding reduction in case:fatailty ratio.

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There is a significant problem with COVID-19 vaccine hesitancy in the UK. 

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There is a significant problem with COVID-19 vaccine hesitancy in the UK. 

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This was highlighted in a study conducted in early September 2021.

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We believe that increasing vaccine uptake in the UK will lead to a lower number of deaths from COVID-19.

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By encouraging and supporting those hesitant to receive vaccination within the UK general public to get vaccinated against COVID-19.

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CFR started to reduce from the summer 2020. We will use the data to try and explain this reduction, in particular with respect to vaccine uptake levels.

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New engagement strategies needed for this issue

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New engagement strategies needed for this issue

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Although we can study and share a story through the data, without constant engagement to those who are resistant, we will still be struggling. Some strategies that I would like to suggest are as below,
1. Incentives to fully vaccinated people(e.g. tax exemption)
2. 10 sec ad/announcement about those numbers during Premier league football matches
3. Study more about those hesitant or resistance group of people and targeted education. e.g if those are mostly between age over 40, try to educate through a singer that those generation love.

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Red bar is daily no. of deaths since the beginning of the COVID epidemic. Blue line is partial vaccination rate in UK and green line is full vaccination rate. 

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No. of deaths, daily drops sharply soon after vaccination rolled out.

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https://www.nejm.org/doi/full/10.1056/NEJMp2106137?fbclid=IwAR0kkD9CM2VmYVYHOUFxwiG1zOEvNK3BUoLAR45DzPPrp9orTL5wB660pyQ

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Getting rid of barriers to COVID vaccination 

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Getting rid of barriers to COVID vaccination 

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A factor analytic and structural equation model indicates that trust in vaccine approval, the perceived effectiveness of the vaccine for protecting others, and conspiracy beliefs are the most significant drivers of intentions to vaccinate(Paul F. Burke, Daniel Masters, Graham Massey,Enablers and barriers to COVID-19 vaccine uptake: An international study of perceptions and intentions,Vaccine,Volume 39, Issue 36,2021,Pages 5116-5128,ISSN 0264-410X, https://doi.org/10.1016/j.vaccine.2021.07.056.(https://www.sciencedirect.com/science/article/pii/S0264410X21009476)).
Therefore, we would like the general population, especially those who are hesitant to vaccination to have a better perception of the effectiveness of COVID vaccine on COVID mortality.