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As the text in a little lightweight, I decided for my sub headings I would need a more defined and structured font. Sticking with the same style I chose another varient of Ingra for is slightly bold and more structured look. It catches the eye but isnt too loud or out of place compared to my other fonts.

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I really wanted to keep the look of my fonts coheasive and orderly. If m fonts were drastically different and loud, I would be projecting chaos instead of calm. For my body text I stayed in the family and went for Ingra Cd UltraLight. It is less spaced out and more formal than the title but stil reflective of the style and mood. It lends itself well to paragrap form and it will blend nicely with my other fonts.

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It is important for your font to reflect your tone. In my case I needed my font to be calm, comforting and inviting. I chose Ingra UltraLight designed by Ermin Međedović, as it was simple and visually appealling. The curves reflect the imagery or waves that I am trying to project through my colours and the spacing between the letters and the lightwieght of the font reduces crowding making it easy and relaxing to read.

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The second half of the video contains the resolution, the solution to the problem so i want the audience to feel relief and calm. I intend to do this by giving the audience immediate relief from the lurid colours in the first half of the video. The calming blue with tones of green is reminicient of the ocean and bodies of water a pure and relaxing element. I want the audeicnes to feel washed over by relief and what better way to do that then colours reminicent of the ocean.

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AdobeColor-Cheerful friends toasting with drinks while spending time at pub

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When you look at this following colour pallet as an example, you can see how the colours I have chosen can turn the sistuatino from warm and inviting to overwhelming and striking.
Image:https://stock.adobe.com/au//239164503/

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AdobeColor-Hamburger and light beer on a pub background.

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For the first half of my video I need the colours to be bright, rich and overwheling. It helps if there are some bright contrasting colours to make the image seem sickly. This is to convey the feelings of the character and to help the audiences empathysise with or relate to them. I chose bright browns, oranges and yellows which are just a little too bringt to be warm and inviting. Mixed together with a green, to relate to my second pallet but also as a contrasting colour to the brown.

image: https://stock.adobe.com/125284374/

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Colour is very important in conveying the emotion or tone of my video. I have two contrasing colour schemes for my video. One for the first half that is vivid and lurid, and the other for the second half that is calming and inviting.

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You've just arrived at your local and are approching your group of friends who are sitting together on a table outside laughing and having fun. Various thoughts run through your head that turn to doubts about your situation. As you join the table, the atmosphere becomes overwhelming, the sounds, the colours, the people, the expectations. Your heart begins to race and your breathing too fast. You feel like you can't breathe at all now and you get up from the table. Your vision narrows and as you leave for home your thoughts and the sounds around you mix to create a deafening and menacing hum. You find yourself under our covers, the glowing light from your phone the only thing keeping you grounded. As the conversation between you and your therapist continues, relief washes over you as calm settles in. The noise is gone, you can rest. Your therapist reassures you that this is good progress and you agree, it is getting better, the therapy helps.

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The advertisement opens with a shot from a first persons point of view. you, the character, has arrived at your local an you are approching your group of friends. The shot mimicks the walking of the character to the table and looks back and forth between their feet and the people at the table as the character tried to hide their nerves. The colours are bright and the atmospheric sounds a little louder than usual. A voice over details the charactres thoughts, noting their insecurity and doubt about those around them and the situation. The clinking of glasses and cutlery mix in with the sounds of chatter and laughter, increasing in volume. The camera starts to mimmic heavy breathing as the sound of a rising heart beat fades in. The characters thoughts begin to overlap and intensify. They are getting consumed by the sounds of the pub. The shot cuts away to close ups of people laughing, extreme close ups of beer glasses colliding, people eating and cutting up food, all the colours are lurid. It cuts back to first person as the camera rises as falls and moves back and forth between the people and the exit, the edges of the frame darkening. It quickly cuts to a close up of more chatter between friends. The shot moves back to first person point of view as the charater stands up and leaves the venue, the camera moving with them, the picture fading in and out of black as the tunnel begins to close in the characters vision. The screen fades to black and only the noise remains now a loud overwhelming hum. The ding of a notification rings amungs the hum. It rings again and again. A small blue glowing light slowly fades into frame as a over the shoulder shot of the character lying under the covers on their phone is revealed. The loud noise fades out and all thats left is the quiet ring of message notifications as the character uses the app to talk to their therapist. The messages in text, fade in on the left of the frame from the dark, encouraging and comforting the character. The app logo then fades onto the screen along with sublte social media tags. The phrase, "Trained professionals, 24 hours, 7 days a week, we are always here for you. Lets have a chat, in your own time", appears underneath the logo and is accompanied by a calm voice over. "in your own time" glows blue and remins on the screen as everything else fades to black. Eventually the last phrase fades to black.

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What is Social Anxiety Disorder?
From my research I discovered that Social Anxiety Disorder (SAD, also refferred to as social phobia, is a type of anxiety that causes extreme fear in social situations. People often think of SAD as being overly shy, however shyness is short term, situational and doesnt have lasting longterm effects. SAD is constants and debilitating for an individual affecting their ability to work, develope relationships, attend school and complete tasks that take place in a social setting (ie in extreme cases, grocery shopping).

What are the symptoms of Social Anxiety Disorder?
The physical symptoms of SAD can be:
- Blushing
- Exessive sweating
- Difficulty breathing
- Difficulty speaking
- Increased heart rate
- Shaking or trembelling
- dizziness
- lightheadedness
The psychological symptoms can include:
- Intensely worry about social situations, fear of embarassment, humiliation or judgement.
- Intensley worrying about an event for a long period of time
- Fear others will notice when you look anxious
- Intense fear and anxiety when interacting with a stranger
- Fear of the physical symptoms that may cause embarrassment
- Avoiding social situations
- Anticipating the absolute worst outcome from interactions and experiences.

The negative effects of SAD include:
- Isolation
- Low self-esteem
- Difficulty being assertive
- Negative self-talk
- Oversensative to criticism
- Substance abuse
- Unemployment or low academic achievement
- Suicide
- Poor social skills

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Name: Joan Langford

Age: 20

Employment: Casual retail assistant at Trip To The Moon (quirky gift shop)

Studying: Bachelor of buissness (marketing) at UniSA

Hobbies: plays aussie rules football, sews and love(ed)s going out with friends.

Story: Joan lives at home with her mum and sister. She lives a very busy life only just managing her hobbies, work and studies. Joan has been shy at times but over the course of her life she has developed a group of friends that she connects with and loves to see each week. Lately though, Joan becomes exhausted after long social exposure. She stresses about going to work and talking to her boss. She hasn't done anything wrong but the thought of asking for more shifts almost brings her to tears. Soon she finds herself having to unexpectedly leave her weekly catch ups with friends because she is overwhelmed by an uncomfortable feeling of panic. Joans feels these thoughts are controlling her life but she doesn't know how she can talk to someone about it when she can barely talk to her friends or family; its all too overwhelming.  When Joan sees the ad for "In Your Own Time", she relates to the social situation presented and is curious. I know exactly how that feels. I wonder if they could tell me what's wrong? That seems alot easier than talking to a person, I don't even need to leave my room! I don't have to worry anyone else if I don't want to. This coud be a start.

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Frequency of social anxiety scores by age

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Frequency of social anxiety scores by age

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https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0239133

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Ahmedani, BK 2011, ‘Mental Health Stigma: Society, Individuals, and Profession’, J Soc Work Values Ethics, vol. 8, no. 2, pp. 1-6.

This source discusses the stigma surrounding mental health, where it comes from, how it effects individuals suffering from mental illness and how the stigma presents itself in society, individuals and the profession. In this journal Ahmedani emphasises the overwhelming amount of people who do not recieve help for their mental illeness, he discusses to what extenet this is a result of the stigma and why that would be. The source defines Stigma as stereotypes or negative views placed on individuals or groups when percieved as different from the social norm. It details the different dimenstions that make up the mental health stigma and what this looks like in an every day sense. Amedani hilights the three levels of stimga as social stigma, self stigma and health professional stigma. He discusses how each of these affects a patients likelyhood of seeking or finishing treatment.

This source really helped me challenge my own perspectives on mental health and gave me a solid understanding on the stigma surrounding it. It was important for me to understand this topic as it is a huge factor I need consider when developing my ad if I want it to affectivly appeal to my target audience.

Australian Institute of Health and Welfare 2021, Mental health services in Australia, Australian Government, viewed 6 April 2021, < https://www.aihw.gov.au/reports/mental-health-services/mental-health-services-in-australia/report-contents/summary/prevalence-and-policies>.

This source is an online article produced by the Australian government to discuss the prevelence, impact and burden of meantal health in the Australian community. It provides a lot of govermnet sourced statistics from cnesus' and other governments research. I thought it would be appropriate to get an idea of the prevelence and "impact and burden" for Australia specifically. From other sources I discovered that it is important to understand an individuals culture to understand their help-seeking behaviour, so I thought I should find a source to discover more about Australia's culture around mental health in a generalised form.

The source also comfirmed that anxiety disorders are the most common form of mental illness in australia which supports my decidsion to use it within my add for the biggest possible audience within my classifications.

Barak, A & Hen, L & Boniel-Nissim, N & Shapira, N 2008, ‘A Comprehensive Review and a Meta-Analysis of the Effectiveness of Internet-Based Psychotherapeutic Interventions’, Journal of Technology in Human Services, vol. 26, pp. 109-160.

This source debates the effectiveness of internet-based therapy through analysis of a variety of data. It provided a comprehensive set of statistics and collated interesting concpets debated by other researchers. I found it beneficial to my understanding of the limitations fo my own product and the benifits too.

This article elightened me to the perception of online therapy and the fears, expectations, and doubts that individuals may have. I can use this information to break down and defy the expectations or assumptions that my audience may have about my product. This study found that online therapy was especially effective in treating anxiety and stress on par with face to face therapy. It also opened up the topic of ethics in patienty data security and confidentiality which i may need to adress in my ad to provide confidence.

Choudhry FR, Mani V, Ming LC, Khan TM 2016, ‘Beliefs and perceptions about mental health issues: a meta-synthesis’, Neuropsychiatr Dis Treat, vol. 12, pp 2807-2818.

This source gave me a broad understanding of mental health and how it is understood through different cultures and experiences. It talks about the cultural factors that can influence an individual's belief and knowledge of mental health and how this is shaped through personal knowledge or interaction with another individual suffering from a mental illness. For example the article notes that within the jewish population, mental health issues are percieved as an opportunity to recieve divine messages while Pacific Islanders often relate mental illness to family conflict. The article talks about how the perception of mental health illness affects help-seeking behaviour. This article synthesised multiple qualitative studys to form a discussion on the relevent topic. The source devided its results discussion in the following four main topics: symptoms of mental health issues, description of mental health issues, percieved causes and preffered treatment and help-seeking behaviour. The discussion was well supported by the data and statistics synthesised.

This article again challenged my perspectives on mental health, explaining how culture can affect help-seeking behaviours which is important for me to understand as I try to market my app to my target audience. My target audience isnt culturally specific so I must make sure i take into account the different cultural interpretations of mental health illness and how this will effect help-seeking behaviours as this will effect their willingness to interact with my product.

Jefferies, P & Ungar, M 2020, ‘Social anxiety in young people: A prevalence study in seven countries’, PLoS ONE, pp. 1-10.

This research article on conducted by Phillip Jefferies and Michael Ungar published by PLos ONE was a useful and credible source. The research article has been peer reviewed with the review details published along side the artice. From this source I gained an educated understanding of the prevelence of Social Anxiety in the current world and the demographic of affected individuals. The research was conducted with participents across seven different countries with almost equal representations of male and females between the ages 16-29. The research hilighted the number of individuals who indeed had social aniety diorder, and those who tested positive for the disorder but did not percieve themselves an individual with a social anxiety diorder. It was found that the social anxiety disorder diproportionately affects younger people.
Many statistics stood out to me and proved useful for my target audience research:
- " more than 1 in 3 (36%) respondents meeting the threshold criteria for having Social Anxiety Disorder (SAD)." (Jefferies, P & Ungar, M 2020, p. 1).
- "Prevalence and severity of social anxiety symptoms did not differ between sexes" (Jefferies, P & Ungar, M 2020, p. 1).
- " 1 in 6 (18%) perceived themselves as not having social anxiety, yet still met or exceeded the threshold for SAD. The data indicate that social anxiety is a concern for young adults around the world, many of whom do not recognise the difficulties they may experience " (Jefferies, P & Ungar, M 2020, p. 1).
- " Studies also indicate younger individuals are disproportionately affected by social anxiety, with prevalence rates at around 10% by the end of adolescence [22–24], with 90% of cases occurring by age 23 [16]." (Jefferies, P & Ungar, M 2020, p. 2).

Stein,  MB & Stein, DJ 2008, ‘Social anxiety disorder’, The Lancet, vol. 371, no. 9618, pp 1115-1125.

This article is a coprehensive guide to all that is Social Anxiety Disorder (SAD). It provides a clinical definition of SAD along with the diagnostic criteria. It explains the profile of someone suffering from SAD, detailing the symptoms and traits. The article features an extensive epidemiology of SAD including prevelence, age, gender and perceptions. The causes and pathogenesis are detalied as well as various treatment techniques and their effectiveness.

It is crucial for me to understand exactly what SAD is, along with it's symptoms and traits to accurately and sesnsitively potray a character with SAD. The expereience depicted has to be genuine if it is to relate to SAD sufferers or those unaware of their condition. It is also important for me to know the effective treatments so that I can display an accurate interaction with my service in the resolution of my ad.

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- Could depicting a panic attack in my ad turn off my target audience? Could witnessing their symptoms be trigering?

- Are there people who experience social anxiety in a completely different way to that described in my resaerch?

- Would people believe an app to be an effective form of therapy? Does it really compare to face to face therapy?

- Do people struggling with social anxiety even want help?

- Is my own personal experience with mental illness creating a bias in my representation?

- Is it more important to eradicate the stigma before advertising support?

- How would people who suffer from social anxiety feel about my repressentation of their experience?

- Is the stimga surrounding mental health so strong that my message might not have the effect I intend it to? Would people still feel unsafe, judged, or not deserving of help?

- How seriously do people percive their symptoms and at what level would people consider getting help? Would my representation be too drastic or not serious enough?

- How would the families of those suffering from social anxiety feel?

- How does it feel to be friends with or work with someone who has social anxiety?

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This video is great inspiration for what I intend to do in my own video. The advert is filmed in first person point of view. The intention of the ad is to have you experience the anxiety that "one in 10" canadians feel everyday. The ad simulates an anxiety attack, hilighting the symptoms using sound to emphasise the rising heart beat and heavy breathing. Te black frame edges help visualise the tunnel vision and the shifting camera emulates the panic and paranoia. The aim of this ad is to use this simulation to attract the interest of individuals who havent experienced this before. Amassing interest in trying an anxiety simulation to possibly raise awareness for the disorder, all hilighted by the call to action with the website at the end.

While I intend to use similar techniques in my video, sound, visuals, colour and first person point of view to simulate an anxiety attack, my intensions are different. I want to create something realistic so people who have experienced something similar can relate and are intrgued. My target audeince is different and therefore the approach I must take will be different. I will follow the same path of presenting the experience first, then the product and explination after. As my product is a mental health app, my ad wil feature a resolution and then a call to action. I believe this will attract those experiencing the issues I'm presenting, like the lack of resolution in the ad below will attract people who are unaware of the disorder and are interested to know more.

Bridging Minds 2012, Bridging Minds: Anxiety Disorder Commercial, video, YouTube, 18 January, viewed 5 April 2021, <https://www.youtube.com/watch?v=HN8t66e_vno&ab_channel=BridgingMinds>.

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Bridging Minds: Anxiety Disorder Commercial

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I think this video is very creative in the way it presents the issue of anxiety to the audience. This video was produced by Beyond Blue, an organisation dedicated to raising awareness around mental health to diminish the stigma of speaking out and seeking help. This ad has a similar message to mine with a similar call to action, "Do you feel this way? seek help here...".

In this video they depict a symptom of anxiety, negative self talk and false prediction. I find it very effective as it presents quite a common experience for everyone to spark interest, but shows just enough severity in the symptoms that if you do really relate to the video, you will feel compelled to follow the call to action. I find the misdirection a very creative and subtle way to situate the viewer in the main characters world. When the video begins, the viewer assumes what their viewing to be true, then when the truth is revieled, they realise they experienced the reality of someone suffering from anxiety. This is very interesting to me as I intend to use first person to achieve this, but this techinque appears to be a less cliche. I feel it is more powerful to be mislead into empathising with someone elses experience, for you take their experience as the truth for at least a moment, leaving you more likely to imagine the experience after.

I am interested in incoorporating this technique of viewer manipulation in my video.

Beyond Blue Official 2017, Know when Anxiety is Talking – TVC (60), video, YouTube, 8 October, viewed 5 April 2021, <https://www.youtube.com/watch?v=vjxhqd5QJBU&ab_channel=BeyondBlueOfficial>.

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Know when Anxiety is Talking -  TVC (60)

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This video depicts another way in which you can manipulate the viewer into empathising with your cause through misdirection. I was really inspired by the creativity of this ad and despite how seemingly different it is to the Beyond Blue ad, the premise is the same. Misdirect the audience into believing their characters reality only to bring them back to their true reality. This technique really helps to validate the experiences of those suffering with the diorder and brings to ight their struggles to those unaware.

CAMH's ad depicts an anxiety disorder as a physical ailment one should be hospitalised for. Using the very real symptoms of a panic attack to add to the construct to make it more believable. As the hospital surrounds slowly fade into a home bedroom, the audience is introduced into reality but with the idea that anxiety is something that should be taken just as seriously as any other physical illness.

This inspired me to come up with my own unique way to mislead the audience and manipulate their view to sympathise with my cause.

CAMH 2018, I Can’t Breathe – Mental Health Is Health Campaign, video, YouTube, 7 May, viewed 5 April 2021, <https://www.youtube.com/watch?v=jBS7v-v5oMo&ab_channel=CAMH>.

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I Can't Breathe - Mental Health Is Health Campaign | CAMH

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A good example of use of sound to simulate the symptoms and experiences of anxiety. The inner monologue following her anxious talk, collated with the audio mixing of her phrases as she spirals. The intensity striking the audience through simulation of a common symptom.

Andterryjay 2021, “We All Have Problems” – Mental Health Awareness Ad, video, YouTube, 15 March, viewed 5 April 2021, <https://www.youtube.com/watch?v=TCqm0V8nerY&ab_channel=andyterryjay>.

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"We All Have Problems" - Mental Health Awareness Ad

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I think this video presents a creative way to involve the audience in your message, inspiring them to take action after adopting a different reality as their own.

A good filming technique for the first person framing.

Trivago 2018, Trivago – A First Person Experience, video, YouTube, 5 July, viewed 5 April 2021, <https://www.youtube.com/watch?v=vzxVUav1vWY&ab_channel=trivago>.

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Below is my mind map featuring 5 main branches that explore the interesting aspects of my product that could inspire the production of my video. The follwing is what I discovered as I expanded these 5 branches.

24/7 Access: I found this to be a very important aspect of my product as it fills the gap in our current mental health services. To have access anytime, means access to assistance during a crisis or the development of one. This is imperative to relieving the symptoms and effects mental illness can have on individuals. This is something I will emphasise in my video as I believe it will be a main influencing factor.

Professional Help: It is important to reassure potential customers of the quality of the assistance my app will provide. Accredited helth professionals will provide on going support and refferals and will create mental health plans and thearpy treatments for clients. This makes my app a credible and reliable service and it is important to convey this image in my video.

Long Term Therapy: Not only will my app provide help during a crisis at 1:00am, it will also provide ongoing therapy for those who would like it. If you need support at a moments notice, it never usually comes from your usual therapist, but through the app, your medical notes will be stored and when in a crisis, ou wont have to repeat yourself and you can recieve effective help straight away. Having it all in one means consistent support and development for the client. I may reference this in the video through the talk a cliet has with their therapist whilst in a crisis.

Mobile Phone Application: The conveniecne of accessing therapy through a phone application is a huge selling factor for my product. It allows access to an extensive range of clients a provide anonymity and privacy. No need to travel distances to appointments, relying on third party assistence to gain access to help, it can all be done through the app, total privacy. This also means the app can be used anywhere at anytime, meaning clients can choose their safe and comfortable space at a time that suits them.

Government funded/Private Heath Subsidised: There are many ways to get mental health support through government schemes but if you don't know where to look or who to ask, it can be hard to find. My app will collate all the information for eligibility, the forms and cover the application process so that everyone can have the opportunity to recieve affordable or free mental health care. This is something I wish to hilight in my video.

This mind map also helped me develop a name for my product, "In Your Own Time" to reflect the flexibility, convenience and accesibility of the product.

Image sources:
https://4vector.com/free-vector/mutual-community-55208
https://www.123rf.com/stock-photo/24_7_365.html
https://www.verywellmind.com/what-is-a-health-psychologist-2795652
https://www.zaelahmar.com/index.php?main_page=product_info&products_id=802319
https://www.d25toastmasters.org/2020/06/08/help-them-achieve-their-goals/
https://lifesupportscounselling.com.au/specialist-areas/online-counselling/
https://xd.adobe.com/ideas/process/user-testing/conduct-usability-user-testing-for-mobile-apps-like-a-pro/

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https://media.gettyimages.com/photos/sad-high-school-student-feeling-lonely-in-a-hallway-picture-id1151538952?s=2048x2048

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https://media.gettyimages.com/photos/doctor-consultations-are-just-an-app-away-picture-id1062130136?s=2048x2048

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https://www.realsimple.com/health/mind-mood/emotional-health/how-to-find-a-therapist

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Before viewing my advertisement, my target audience may feel a product like mine is expensive, unaccessible and ineffective. After viewing my advertisement I want my audience to understand my product provides effective and accessible help 24/7 for an affordable or free price depending on health care. I want them to feel invited and able to access help and confident that things can get better.

To achieve this it is important to utilise the colours and fonts to reinforce my tone by conveying the right emotion.

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Attention:
To capture the attention of my audience, I plan to employ a first person point of view technique to my filming. This positions the viewer as the main character in the advertisement influencing them to relate to the situations unfolding. The audience will find themselves approaching their group of friends sitting outside at their local, laughing and having a good time. The atmosphere will be bright, bordering on lurid. As the character begins to panic, I will use sounds to increase the intensity to ensure all senses are involved. The colours, sounds and familiar situation will attract the audience. When paired with the dynamic shots of first person POV, the ad is sure to capture the audience's attention.

Interest:
to grab and maintain interest, I aim to create a relatable situation for my target audience of young adults suffering with social anxiety. I begin by potraying a casual evening with friends that initially appears warm and inviting. As the situation becomes increasingly overwhelming and the symptoms of social anxiety are portrayed on screen, the audience will be attracted to the atmosphere for it's familiarity to their own experiences. I want the audience to feel validated in their own experiences whilst being comforted by, and confident in the proposed solution. I want to push the idea that this is popular and common to sustain interest with an audience that might be influenced and put off by the stigma surrounding mental health and seeking help.

Desire:
My video will convey and overall sense of relief, dispite the first half being quite intense, it's mainly to hilight the greater sense of relief felt in the resolution of my ad. When it all gets too much, my caracter turns to the app and feels supported, calm and safe. They also feel achievement as they are encouraged and applauded for the progress they've made so far. Hopefully this will create desire in the audience for relief from their situations.

Action:
At the end of my video, my audience has witnessed the resolution and now knows of the simple, most convenient and effective way to relieve their symptoms and seek help for their struggles. whilst my character continues their therapy session, my app logo will fado onto screen along with a number and socials icon. A voice over will then call the viewer to action with th phrase "Trained professionals, 24 hours, 7 days a week, we are always here for you. Lets have a chat, in your own time". Not too pushy emphasisng the calming supportive tone but still putting the owness on the individual to take charge of their health and better their lives.

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Everyone struggles with their mental health at one point or another in their lives, no matter their age, gender or position in life. I thought it was important to consider the wider community of those struggling with mental health who could also benifit from my product. This includes the wider variety of mental health diorders and also those who are struggling with things they are yet to understand. I believe my video will appeal to many mental health ailments as the main focus of the ad will be access to professional support 24/7. This benifits anyone who needs emotional support, guidence or professional help in an instant. For anyone who has ever struggled within the mental health system, this is a huge influencing factor. To those who are unaware of their own struggles, witnessing the symptoms might promt them to take action and seek help with ease through the app.

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A recent study on the prevelence of social anxiety in young people accross the world found that 90% of social anxiety disorders occurred by the age of 23 (Jefferies, P & Ungar, M 2020, p. 2). The article discribes how social anxiety disproprtionately affects younger individuals and that prevelence or severity dosent differ between genders.

Using this information, I can confidently profile my main target audience as female and male young adults aged from 18 to 25, suffering from social anxiety. As the severity or prevelence isn't seen to differ with gender, I can effectivly market my video to both males and females by simply relating to the experience. As social anxiety mainly effects younger individuals, it is ideal to target my video within this age bracket.

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My target audience is those struggling with mental health who are seeking relief or assistance with their symptoms or guidance in getting help. Mental health is an important aspect of life for everyone so certain aspects of the demographic such as age and gender will be diverse. Different genders and ages will have different experiences with mental health and their own personal struggles, therefore certain ads could appeal to one group more than another. With this in mind, creating an add that would appeal to such a diverse demographic would be ineffective. I believe it is important for everyone to have access to mental health aid so to prevent my message from being exclusive, I will focus on a primary audience, and develop a video that will also have a wider appeal to a secondary audience.

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From my list of 80 possibilities, I have decieded my message will be the promotion of a 24/7 mental health mobile phone app where those suffereing from metnal illness or struggling to cope, can access professional help anytime, anywhere. Projecting the message that help is out there, easily accesible, affordable and effective.

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1. Headspace youth work: spreading awareness
2. 24 hr mental health service app: POV panic attack calmed through use of the app
3. Luxury car wash "The spa for your car"
4. Social volleyball ad
5. Film camera home development kit
6. Anti underage clubbing advert
7. Tourism ad for camping in SA
8. CD's! Convincing people they are back in fashion
9. Promo for a music festival: Art animation
10. One drop wonder watering can
11. Ad for sun safety
12. Anti drink driving
13. Anti gap year: gap years lead to eternal holiday syndrome "similar to cigarette ads
14. Party clean up business
15. 70% plant based diet
16. Anti piracy
17. Ethically and sustainable produce products: where does your stuff come from?
18. Door to door contraception service
19. Gov ad, Sex education, talk to your kids, it starts with you.
20. Don't text ad drive
21. Safe sex ad, for condoms: If its not on, then its not on!
22. Transition from news papers to online media
23. Typewriters for the edgy uni student
24. A phone that has a blood alcohol reader in the finger scanner that turns off all applications and only allows phone calls to your chosen contacts when your blood alcohol is over a certain level
25. Breast cancer awareness, get checked.
26. Magic hangover cure in a pill
27. Period cycle tracker
28. Find my friends phone app, festival addition
29. Phone app that allows you to close your door from anywhere.
30. Watch attachments that allows you to send out alerts to out friends when in trouble: At the club and need to get away from a guy, send an alert to your bestie.
31. Coffee that doesn't taste like coffee
32. Redbull without the caffeine
33. Fetch 3000: a machine that throws a ball for your dog till it gets tired
34. Boob armour for women playing high contact sport ie AFL
35. House plant carer: a chip you put into the soil of all your house plants that links up to an app on your phone that tells you exactly what your plants need and when.
36. Dog walking business
37. The benefits of mediation and mindfulness
38. 5 veg and 2 fruit promotion
39. App extension on your phone allowing you to delete messages sent on any app for both the sender and recipient.
40. Hair die that changes colour like a mood ring
41. Invisible ear pods: soundtrack your life, anywhere, anytime.
42. Ceiling fans that heat a room if spun the opposite direction.
43. A phone case for your phone that prints out polaroids when you take a photo.
44. Phone case with a fan/airconditioner to cool you down in summer
45. Coffee machine for your car
46. An app that collates all the media from you various streaming subscriptions (Netflix, Stan, Prime) into one place
47. A collar for your dog that translates his barks into your chosen language
48. A spider finder: a device for your house that links to your phone so you can find that spider that just disappeared in your room
49. Binge drinking in Australia a pseudo culture
50. Toxic masculinity, speak up and speak out, don't be part of the crowd
51. Domestic violence: emotional abuse whats not okay
52. The Hutt Street Centre display their good work
53. The creative arts: their importance and relevance in the modern world
54. Diffuser for your room that diffuses a liquid that helps you sleep
55. Beach safety, know your way before you shred the waves
56. A vacuum mop, liquid and solid combination messes
57. A sports app for you dog: the dog wears a collar that collects information like an apple watch, tells you where they have been, how many steps, their heart rate etc.
58. Schedule app that lets you put in your uni times and weekly activities, then shares and collates them with your friends so you can organise catch ups.
59. Sneakers with velcro removable parts that change them into thongs or slip on shoes
60. Climate change, What you can do to make a difference
61. Sickie team: pulling a sickie from work, uni? Let us help, dedicated team to come up with excuses, documents and to negotiate leave for you no questions asked
62. Big sister, big brother, a mentor service for only/lonely children
63. Travel insurance, have fun without hiding it
64. Politics youth call to action
65. Affordable stock brokers for young adults
66. Sea monkeys, the revival.
67. A strong magnet that attracts what ever you desire
68. A fake tanner that when applied changes colour like a mood ring
69. A bean bag but its actually filled with baked beans
70. Scented under that changes the smell of your farts
71. An application that creates the perfect playlist for your mood
72. A tree that grows what ever fruit you want, or multiple types of fruit at once
73. Choose your own adventure live tv
74. An app that listens to music and then translates it to sheet music for the user
75. A vibe checker
76. App that takes your friend's favourite places and food and yours then decides the perfect place for you to eat that you will both love
77. An app that has all your clothes in it and randomly generates outfits
78. An app that records your dreams
79. Bad vibe repellant spray
80. A holiday to the moon

# data[].attributes.body
Initially, this assignment's broad subject matter overwhelmed me. I understand it presents a great opportunity to follow a path you're truley passionate about but it does make me aprehensive. This process could definitely lead to higher quality work but as the project spans the whole semester I do feel the pressure to pick the perfect topic and am worried about changing my mind. For this project to be successful I'll need a broad spectrum of ideas to choose from and really flesh out the ones I am drawn to. It may take a little extra work but if I am satisfyied with my choice, I feel I could really enjoy this project.