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Hello! My name is Khristine Kylle C. Durang, but those who are close to me call me Kye. I am 20 years old, born on December 25, 2004. I have always been an active and dedicated student, balancing academics and extracurricular activities, and I currently serve as the secretary of the Young Entrepreneurs Society Organization (YES) in my college. Beyond my academic life, I am deeply engaged in Philippine pop culture, particularly in gaming, music, social media, fashion, and food trends. I have been playing Call of Duty: Mobile (CODM) since the pandemic, and it has been my way to unwind and connect with friends. I also enjoy listening to OPM (Original Pilipino Music) and following local influencers and content creators on platforms like TikTok and YouTube, where trends spread rapidly. Additionally, I love exploring Filipino food and modern fusion cuisine, as they showcase the evolving tastes of Filipinos. My naturally extroverted personality allows me to engage with different people, experience new cultural trends, and appreciate the diversity of perspectives that shape Philippine pop culture today.

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The contemporary Philippine pop culture trend I chose is the Call of Duty (COD) game, particularly Call of Duty: Mobile (CODM), which has gained immense popularity in the country from 2021 to 2025. I chose this trend because it reflects the growing influence of mobile gaming and esports in the Philippines, where a large portion of the youth and even working professionals engage in competitive online gaming. I have been playing CODM since the pandemic, and it has become more than just a game for me—it has been my escape whenever I feel stressed or need to rest from my daily responsibilities. During the lockdown, when everything felt uncertain and overwhelming, CODM provided me with a sense of excitement, social connection, and relaxation. Even now, as a college student with a busy schedule, playing CODM remains a way for me to unwind, recharge, and momentarily step away from academic pressures. The game’s immersive experience, fast-paced action, and competitive nature make it thrilling, while also allowing me to bond with friends and meet new people. Moreover, the rise of esports tournaments and content creators specializing in CODM has further solidified its impact on Philippine pop culture. This trend is significant as it highlights the Philippines' thriving gaming industry, technological advancements, and how gaming has evolved into a legitimate career path for many Filipinos, from esports athletes to content creators. The game’s accessibility, intense gameplay, and ability to bring people together make it a dominant force in modern Philippine pop culture.

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Using the Uses and Gratifications Theory, the popularity of Call of Duty: Mobile (CODM) in the Philippines can be analyzed through the different personal and social needs it fulfills for its players. Many Filipinos engage with CODM as a form of entertainment and escape, providing them with a thrilling and immersive experience that helps relieve stress, boredom, or the pressures of daily life. Since the pandemic, the game has served as a coping mechanism for many, allowing players to temporarily step away from academic, work, or personal challenges. Beyond entertainment, CODM also fulfills social needs by fostering interaction and connection among players. The game’s multiplayer mode enables people to bond with friends, meet new individuals, and build online communities through clans and squads. For many Filipino gamers, CODM has become a platform for strengthening friendships, creating shared experiences, and even forming professional esports teams.

Additionally, CODM has influenced media consumption and economic opportunities in the Philippines. Many Filipinos engage with the game not just by playing but also by watching live streams, tutorials, and esports tournaments, creating a strong gaming content ecosystem on platforms like YouTube and Facebook Gaming. This has led to the rise of gaming influencers and professional streamers, many of whom have turned their passion into a profitable career through sponsorships, ads, and brand collaborations. The game has also contributed to the growth of the Philippine esports industry, with tournaments offering substantial prize pools and bringing in international recognition. This demonstrates how CODM is not just a recreational activity but also a cultural and economic force, shaping the way Filipinos interact, consume media, and even pursue gaming-related careers.