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A fundmental marketing course provides

A foundational understanding of marketing

Principles , strategies, and best practices practices .

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1.0 OVERVIEW OF MARKETING

2.0 MARKETING ENVIROMENT

3.0 CONSUMER AND BUSINESS MARKET

4.0 MARKET SEGMENTATION , TARGETING AND POSITIONING

5.0 PRODUCTS

6.0 PRICING

7.0 MARKETING CHANNEL

8.0 INTEGRATED MARKETING COMMUNICATION

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This one semester course contains 3 credits value . Classess are held on Tuesday (online) from 8am - 10am and on Thursday (face to face) from 3pm - 5pm

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1. Continous Assessment (CA) - 60%

2. Final examination (FE) - 40 %

3.Quiz - 5%

4.Test - 15%

5.Case study -10%

6.Presentation - 30 %

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WEEK 1-2

~ Quiz (Topic 1)

0.5 hours tutorial

WEEK 3

~ 4 hours lecture

WEEK 4

~ 3.5 hours lecture

~ 0.5 hour Tutorial

WEEK 5-6

~ Case study (Topic 4)

1 hour

WEEK 7-8

~ 6 hours lecture

~ 2 hours tutorial

WEEK 9-10

~ Test (Topic 4,5&6)

1 hour

WEEK 11-12

~ 5 hours lecture

~ 3 hours tutorial

Week 13-14

~ Presentation (Topic 5,8)

0.5 hours

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Regular attendance is mandatory. More than three unexcused absences will result in students aren’t allowed to take final exams and have to repeat the semester again to take the final exams

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Students must come on time for classes.Being on time for classes is essential for success

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Plagiarism and cheating will not be tolerated. Students who gets caught violating this policy will recieve a zero for the assignment/ exam and may face further disciplinary action .

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This module contains every chapter and information that lecturer wanted . Students are required to bring this module to class 