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Emma Chamberlin poses with products from her company, "Chamberlin Coffee" 

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What appeals to me about Emma Chamberlin's personal brand is how she is able to closely align it with her professional brand.

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Emma Chamberlin promotional photo for her company "Chamberlin Coffee" 

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Emma Chamberlin's personal brand is fascinating. She was and still is able to brand herself as herself. Her brand is unique to her. Being authentically yourself when branding is something everyone should strive for. While this is a promotional picture for her professional brand, Chamberlin Coffee was conceived by Emma own interest in coffee. When she first started out, she was known for her love for coffee.

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Paris Hilton poses with a collection of perfumes from her line of fragrances 

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Paris Hilton's personal branding is another one that appeals to me because she formed her brand around what the world perceived her to be. In the early 2000s, Paris Hilton was seen as the rich, party girl who was light-headed, dawned in sparkles and pink with the catch phrase, "That's hot." While this was the persona Paris Hilton allowed herself to be seen as, she is actually very intelligent and thrives as a business woman. She has branded herself though as the light-headed, pink loving, high voiced individual the media sensationalized back in the early 2000s. Less of a hot mess nowadays, but this is an example of how you can form your personal brand around who people perceive you to be, and how you can make that work in your favor.

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Alix Earle's personal brand is another one that appeals to me. Similar to Paris Hilton, Alix has branded herself as the Miami party girl, but similar to Emma Chamberlin, this an authentic depiction of who she is. Attending the University of Miami, Alix Earle gained notarity on the social media app "TikTok." Alix Earle's personal brand is simple, she is an attractive woman who lived in Miami and made a name for herself with various "get ready with me" videos and vlog like content on her TikTok account. People were drawn to her due to her relatability of the college experience, but also how she depicted an idealized version of that experience. You can relate to her, but also want to be her.

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Influencer Alix Earle poses with a product from her new alcoholic beverage company, "SipMargs" 

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Recently, Alix Earle launched her new alcoholic seltzer company, "SipMargs." Similar again to Emma Chamberlin, with Alix being known as the Miami party girl, creating an alcohol brand is once again how you can intertwine a professional brand with your personal brand.

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James Charles promotional picture for his makeup brand "Painted"

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James Charles' personal brand is one that appeals to me because for me, it is the closest thing that aligns with my own interests. James Charles is a makeup influencer who gained fame from his looks he would create on various social media platforms. Being noticed by the makeup line "CoverGirl" back in 2016, he was made the face of the company to encourage makeup to not only be a female interest, but an interest boys can have as well. Needless to say, James Charles' entire personal brand revolves around his love for makeup, but also his love for creativity. The looks he creates are not your typical "going out" makeup or "everyday" makeup, it is literally a painting on his face. This is what made him different from the several other makeup influencers, he makes actual artistic creations using his face as the canvas. Artistic makeup creation is the basis of his personal brand, which then translated into his professional brand, his makeup company, "Painted."

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When it comes to gathering inspiration for the creation of my own personal brand, I look towards influencers mainly. Most influencers can seamlessly integrate their personal brand into their professional brands. Authenticity is something I value greatly. I don't want to sell a version of myself that needs to be created. How can I accurately make a brand my work and myself without keeping true to who I am? That is what the basis of my personal brand will be, staying authentic to who I am.