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"You have to stay updated on trends, social things, and pop culture. You need to stay with the times and keep evolving." – Corey Feldman

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"You have to stay updated on trends, social things, and pop culture. You need to stay with the times and keep evolving." – Corey Feldman

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Hello! My name is Chelsea Cardeño, and I am interested in Philippine pop culture, which includes gaming, music, TV shows, fashion, and vlogging. I'm an avid player of Mobile Legends: Bang Bang (MLBB) and enjoy following the local eSports scene. I also love K-pop, binge-watching series like The Last of Us, supporting local designer brands, and following influencers who influence internet trends. These pop culture components show Filipinos' creativity, passion, and growing interests. Pop culture is more than just entertainment because it can help us build relationships, fostering connections through shared interests.

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Five (5) aspects of Philippine pop culture I'm interested in:

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Five (5) aspects of Philippine pop culture I'm interested in:

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All photos used are original attachments.

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I play online games, and my favorite mobile game is MLBB. It's a popular online game that many Filipinos play as well. I've been playing it for a long time now, and it helps keep me entertained and ease my boredom. It's an enjoyable game that I can share with my friends and family.

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SEVENTEEN is a Korean boy group with 13 members. I stan this group because I love their music and their bond—not just as a group, but also as friends and family. I know many Filipinos who stan SVT too, and I'm glad that they're well-known in the country.

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I love watching movies, regardless of the genre. Lately, I've been exploring TV shows, and The Last of Us has become one of my favorite series. I remember this show trending in 2023 because it's based on a video game of the same title.

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Tala is a local brand that specializes in accessories and jewelry. At first, I wasn't interested in trying local jewelry brands because I preferred the quality of luxury products, but surprisingly, I loved Tala's products. This brand remains quite popular, as I know many people who still use or buy their products.

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Many influencers have risen in the Philippines, and one of my favorites is Joselle Alandy. I first saw her on TikTok as a makeup influencer and later followed her longer vlogs on YouTube. She became famous last year for her makeup reviews, which many TikTok users, including myself, loved.

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"We live in an ever-changing global pop culture community." – Paul Heyman

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"We live in an ever-changing global pop culture community." – Paul Heyman

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In the Philippines today, one of the most significant pop culture events is gaming, especially Mobile Legends: Bang Bang (MLBB). From a basic mobile game, MLBB has grown into a well-known eSports sector, creating outstanding Filipino players and teams that win international competitions. I am familiar with this since I watched a Filipino team on the internet win the M6 World Championship last year, securing the Philippines' dominance in the Mobile Legends: Bang Bang esports community. I chose this trend because it has given people new job opportunities and advanced enjoyment, including myself as a gamer. Beyond simply being a game, MLBB is a shared experience because of its accessibility and team-based gameplay. I believe MLBB continues to play a big role in influencing Philippine pop culture, especially with the growth of eSports and gaming influencers.

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"I think pop culture has always influenced society." – Lauren Jauregui

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"I think pop culture has always influenced society." – Lauren Jauregui

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The influence of Mobile Legends: Bang Bang (MLBB) on Filipinos' social behaviors and media consumption has been significant over the past years. I am one of the many Filipinos who use MLBB for more than just entertainment, as it also serves as a way to connect with friends, family, and online communities. In the game, players collaborate, strategize, and compete with one another. Through this, they can meet their social needs and develop a sense of belonging during team battles. Livestreaming and gaming content have increased due to influencers and eSports players who attract millions of viewers. Many Filipinos turn to MLBB live streams for entertainment, gaming tips, or a sense of community, shaping their media consumption to meet these needs. As a result, MLBB has created an online platform where Filipinos can interact, communicate, and build relationships.

When it comes to its economic impact, I have noticed that MLBB has provided many Filipinos with new career opportunities in the Philippines. This online game hosts regional and international tournaments, allowing Filipino players to earn money. Others also profit from sponsorships, gaming content, and online streaming. Additionally, I believe it encourages many people to spend money, as it offers in-game items that enhance their gaming experience. During tournaments, it not only provides earnings for eSports players but also inspires others to improve their gaming skills and personal growth. MLBB has evolved from an ordinary mobile game into a significant cultural and economic force in society by fulfilling both personal and financial needs.

The photo is an original attachment.