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We are students from Likas Vocational College, interested in learning how to start a business. Therefore, we took the opportunity during our Business Project subject to launch a business focused on selling food and drinks. Through this project, we aim to gain real-world experience in entrepreneurship while understanding customer preferences and market trends.

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We chose Foodys Choice name because we sell a variety of food and drinks like oden, lekor, waffles, and sweet drinks with different flavors. Our goal is to provide delicious and affordable food and drink while learning how to manage a business effectively.

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We selected pink as our business color theme because it is eye-catching, memorable, and appeals to many people especially those who love the color pink. This helps us stand out and attract more customers to our brand.

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OUR MENU

Oden ( BESTSELLER )

Sweetdrink ( BESTSELLER )

Waffle

Lekor

Fries Shake

Cheeseball

Popis ( Popia pisang )

Cookies ( vendor )

Donut ( vendor )

We started the business by taking products from vendors to learn how to manage the business. After two weeks, we started making our own products. The result I found is that building your own product is more profitable but the risk is higher in terms of raw materials and so on.

Changing our menu regularly is part of our business strategy to keep customers engaged, meet demand and stay competitive. Customers’ tastes change everytime and we adjust our menu based on their feedback. By introducing new flavors or seasonal items, we attract more customers and keep them interested.

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we did some research to identify the market in likas vocational colleges.

📌Target Market

Students – Prefer affordable food and drinks.

Children – Attracted to waffles and sweet drinks.

Teachers – Enjoy sweet drinks and oden during lunch.

Coffee Lovers – We offer coffee-flavored drinks with an option to adjust sugar levels.

📌 Competitor Analysis

We studied other businesses selling similar snacks. Most competitors offer the same drink like matcha, but we stand out with our pink branding & unique drink flavors such as add-on whipped cream and Oreo Crumb.

📌 Pricing Strategy

We compared market prices and set affordable prices to attract more customers.