# data[].attributes.headline
Totally new product, service or process.

# data[].attributes.subject
Totally new product, service or process.

# data[].attributes.headline
New use of existing product, service or process.

# data[].attributes.subject
New use of existing product, service or process.

# data[].attributes.headline
Creative replication of existing concept.

# data[].attributes.subject
Creative replication of existing concept.

# data[].attributes.headline
Combination of existing concepts into new use.

# data[].attributes.subject
Combination of existing concepts into new use.

# data[].attributes.body
laptop, ipad, airpods

# data[].attributes.body
electric car

# data[].attributes.body
dishwasher

# data[].attributes.body
TK Maxx

# data[].attributes.body
Flying car 😵‍💫

# data[].attributes.body
disney plus

# data[].attributes.body
ecoeats

# data[].attributes.body
Electric cars: Prius vs Tesla
Catered to different audiences

# data[].attributes.body
Amazon

# data[].attributes.headline
Roller skates: shoes plus transportation 

# data[].attributes.subject
Roller skates: shoes plus transportation 

# data[].attributes.body
Taxis -> Uber -> Lyft

# data[].attributes.body
Medical delivery drones

# data[].attributes.body
youtube shorts

# data[].attributes.body
Facebook

# data[].attributes.body
601