# data[].attributes.body
The audience for this advertisement is both people who enjoy Heinz ketchup and people who enjoy Ed Sheeran's music.

The purpose of this was to show that a famous celebrity likes this ketchup so it has to be good.

Ethos is that Ed Sheeran is in the advertisement.

Pathos is that the story is the advertisement was Ed Sheeran's idea.

Logos shows Ed Sheeran putting the ketchup on very fancy food showing its worth.

Kairos is used to showing that even though the restaurant is fancy Ed Sheeran was willing to embarrass himself just to use the ketchup.

Exigence was shown by it being conveyed that the advertisement took place in a fancy restaurant that Ed Sheeran thought of.

Constraints were that in general it was a comedic advertisement and wasn't really serious.

# data[].attributes.body
The audience is women who just work at home and barely have any independence.

The purpose of this advertisement is to give women the confidence they need to do what they want to do and that they can be independent.

Ethos would be that there is a strong woman representing the message.

Pathos would be that the strong woman is saying motivational words.

Logos would be that she is a strong woman who is independent and shows that any woman can be just like her.

There isn't much use of kairos.

Exigence isn't used.

Constraints would be that it's making a point that women can be independent and powerful.

# data[].attributes.body
The audience for this advertisement are for people who are looking for a beverage to drink.

Purpose of this ad is to try and show that you can have your name on a coke bottle which could make it feel like it's exclusively for you.

Ethos is that coke is very well known for being a very popular drink.

Pathos is that it says your name on it so maybe if you don't buy it that would be a waste.

Logos would be it saying "share a coke with" because it makes the viewer want to buy coke and share it with their friends that also have their names on them.

Kairos would be that it's asking the viewer to buy a coke for yourself and a friend.

There isn't much exigence in this advertisement

There aren't many constraints.