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This cereal is geared primarily towards the parents of children who enjoy watching movies and television. The bright colors, sugary marshmallows, and the presence of the highly recognizable children's show character Spongebob Squarepants render this cereal extremely appealing to the average American child. While likely being a viable product in its own right, this cereal also serves to advertise the then-upcoming Sponge Out of Water animated movie. This is another reason why the cereal is clearly targeted towards the parents of children whole enjoy watching movies and television -- the advertisement for an animated movie is clearly geared towards a person who would typically watch such a movie, and fans of the animated series upon which it is based.

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Two speech topics that might appeal parents of young children who enjoy watching TV and movies might be "How to spend more time with your children" or "How to curate your child's media consumption", at least for those parents who find themselves concerned about their child's interests.