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🚀 This post presents an overview of how TADA onboards new drivers through a fully digital, commission-free model — a fresh approach in Vietnam’s ride-hailing market.

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🚀 This post presents an overview of how TADA onboards new drivers through a fully digital, commission-free model — a fresh approach in Vietnam’s ride-hailing market.

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Step 1: When a customer requests a ride, the TADA system finds nearby drivers and sends them a notification with:

Pickup & destination

Distance to pickup

Estimated fare & travel time
Drivers have 10–15 seconds to accept. If not, the request moves to another driver.

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📌 1. Driver Registration Process at TADA

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📌 1. Driver Registration Process at TADA

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Download the TADA Driver app from CH Play or App Store.

Open the app, create an account, and fill in personal details (full name, phone number, ID, email, etc.).

Upload the required documents:

Valid driving license (A1 for motorbikes, B2 or higher for cars)

Vehicle registration certificate

Valid vehicle insurance

Portrait photo and vehicle photo

After submitting the documents, the system will review and respond within a few days.

If approved, the driver account will be activated and ready to receive ride requests.

The entire process is online — no deposits, no in-person visits required.

https://youtube.com/watch?v=i-Sv3lL61_A&feature=shared

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Step 2: Review and confirm trip acceptance

The driver checks the trip details and decides whether to accept it based on factors like:

Route convenience

Estimated trip time

Customer’s payment method

Customer’s rating (if shown)
If acceptable, the driver taps “Confirm trip acceptance.”

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Step 3: Head to Pickup Location
After accepting, the driver uses the app’s navigation or links to Google Maps to reach the customer.

Stay in contact if location issues arise

ETA is updated in real time for the customer

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Step 4: Confirm Arrival & Start Trip
When arriving, the driver taps “Arrived” to notify the customer. They can call or message if needed. Once the customer is in the car, the driver taps “Start trip” to begin the ride.

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Step 5: Conducting the Trip

Follow the correct and safe route

Be polite and assist if needed

Trip tracked via GPS

No unauthorized route changes or extra fees

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Step 6: Ending the Trip

Tap “End Trip” at destination

Fare based on distance, time, and any adjustments

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Step 7: Payment

The app shows the exact amount to be paid.

Two payment methods:
• Cash – customer pays the driver directly.
• Bank card – the fare is auto-deducted from the customer’s linked card.

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Step 8: Rating the Customer

After the trip, the driver can rate the customer (1–5 stars).

Option to leave comments.

This helps TADA maintain service quality and detect unusual behavior.

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Step 1: First, download and install the Tada app from the App Store (for iOS) or Google Play Store (for Android). Once the download is complete, open the Tada app on your phone.

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Step 2: Log in or Sign up

If you already have a Tada account, log in by entering your personal login details. If you're a new user, sign up for a new account by providing the required information and following the on-screen instructions.

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Step 3: Open the TADA app:

On the main screen of the app, you will see a list of available services such as:

AnyTADA (request any available 4-wheel vehicle)

TADA7 (7-seater vehicles)

TADA Bike (motorbikes)

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Step 4: Select the desired service type, then enter your pickup and drop-off addresses.

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You can either enter a specific address manually or use the GPS location feature to automatically detect your current location.

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The app will then automatically estimate the distance and display the expected fare for the trip.

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Step 5:

Confirm your bide:

After reviewing your trip details, if everything is correct, tap the “Book Now” button. The system will connect you with the nearest available driver and send notifications to both you and the driver.

Track the route:

While waiting for pickup and during the ride, customers can track the driver's location and the route in real time on the map.

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Step 6: Rating and Feedback:

After the trip ends, you can rate the driver and Tada’s service. This helps improve service quality and keeps the user community safe and satisfied.

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Step 7: Choose Payment Method (Cash, E-wallet, Card)
Currently, Tada offers two payment methods: cash or card.

Cash: Pay the driver directly after the trip.

Card: If you don’t have cash, you can pay through the Tada app using a prepaid or credit card, or other registered payment methods.

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Launch: TADA is an application developed by MVL (Massive Vehicle Ledger), a blockchain startup from South Korea, founded in Singapore.
• Name meaning: "TADA" means "Let’s go" or "On the road" in Korean.
• Operating regions: Singapore, Vietnam, Cambodia, and Thailand.
• Founder: Kay Kyeongsik Woo.

The app is built on MVL's blockchain ecosystem, specifically designed to serve the automotive industry, its supporting services, and customers.
Before entering Vietnam, Singapore was the first market TADA targeted.

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• Uses MVL blockchain to record trip data transparently and immutably.
• Integrates MVL tokens to reward drivers and passengers for providing data or service reviews.
• Does not take any commission from drivers, allowing them to keep 100% of their earnings.

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• Smart Call: Increases the chance of getting a ride during peak hours for a small fee.
• Vehicle Variety: Supports booking taxis, private cars, tuk-tuks, SUVs, and electric vehicles.
• TADA Mini: A ride-hailing service integrated into Telegram, allowing fast bookings without a separate app.

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• Over 3 million users and 300,000 registered drivers.
• Daily ride volume increased by over 2000% compared to 2020.
• Ranked second in market share in Singapore’s ride-hailing industry in 2023.

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• Expanding to the U.S. market, starting with Denver, Colorado.
• Developing a sustainable and transparent mobility ecosystem in Southeast Asia and globally.

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1. Zero Commission for Drivers
TADA applies a 0% commission policy, enabling drivers to keep all of their ride income.

2. TADA Mini and Web3 Integration
TADA Mini is a Telegram-based version allowing ride booking and payments using cryptocurrencies like TON. This expands the Web3 ecosystem and enhances the utility of the MVL token.

3. MVL Pool Fund and Token Buyback Mechanism
Revenue from TADA is used to buy back MVL tokens from the market and redistribute them to users through staking programs, creating a sustainable ecosystem.

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Incorrect pickup location or sudden destination changes: When passengers input the wrong address or change the destination after the driver arrives, the driver may cancel if the new route is time-consuming or inconvenient.

Traffic jams or vehicle issues: In cases of breakdowns, accidents, or severe traffic, drivers may need to cancel for safety reasons.

App malfunction: If the app loses GPS signal, fails to receive trip updates, or crashes during the trip, drivers are forced to cancel.

Trip incompatibility: For example, a small car is assigned to a large group or the driver cannot accommodate pets, etc.

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TADA actively utilizes social media platforms for marketing and communication activities to reach a wide range of customers:

TikTok: TADA uploads short videos with creative, trendy content to attract young audiences while promoting promotional programs or featured services.

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Facebook: TADA Vietnam – the official information page on Facebook – focuses on continuous updates and offering attractive discount codes during special occasions for customers.

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Messenger: Regularly updates customers with messages about the latest promotional vouchers during special events.

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TADA frequently implements attractive promotional campaigns to attract and retain customers:

New user offers: TADA provides special discount codes for first-time users who register and use the service.

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Event-based promotions: Offers discount codes on special holidays such as International Family Day, Mother’s Day, National Reunification Day (April 30), etc.

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Minigame programs: Frequently organizes minigames for customers with millions of attractive, unmissable prizes.

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c) Customer Retention Strategy and Market Expansion

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c) Customer Retention Strategy and Market Expansion

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TADA focuses on building long-term relationships with customers and expanding market share through:

Loyalty programs: TADA implements a points accumulation and reward system to encourage frequent use of the service.

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Strategic partnerships: TADA partners with banks and financial institutions to offer special discounts, such as reduced fares when paying with partner credit cards.

Market expansion: TADA continuously expands into new markets such as Thailand and Hong Kong, while also introducing new services like tech-enabled motorbike rides.

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Advantages of Ride-Hailing Apps: TADA, GRAB, BE

For Drivers:

Commission Fees:
TADA offers 100% commission-free rides, while GRAB deducts 20–27% and BE approximately 25%. Therefore, TADA has a significant advantage in terms of cost for drivers. GRAB and BE impose high commission fees that negatively affect drivers’ income.

Income:
Drivers on TADA earn more due to no commission deductions. GRAB drivers earn less because of revenue-sharing, while BE drivers have average income levels. In general, drivers' earnings are heavily influenced by commission policies, and TADA offers the most driver-friendly approach.

Transparency:
TADA is clear and has no intermediaries. GRAB has received complaints about income adjustments, while BE is relatively transparent. Overall, TADA builds trust among drivers. GRAB’s lack of transparency causes dissatisfaction. BE performs better than GRAB but is still behind TADA.

Technology:
TADA applies modern, highly secure blockchain technology. GRAB uses traditional systems, while BE relies on domestic technology. TADA stands out with its advanced (blockchain) technology. GRAB and BE have not clearly demonstrated technological strengths.

For Customers:

Pricing:
TADA typically offers cheaper and more stable pricing. GRAB's prices fluctuate frequently, especially during peak hours. BE is more stable than GRAB. Thus, TADA is attractive to customers who prefer low and consistent prices. GRAB offers flexibility but lacks stability, while BE remains neutral.

Base Fare:
TADA has lower fares because it doesn’t charge commission. GRAB fares are higher and vary depending on time and demand. BE is average and competitive with GRAB. Consequently, TADA continues to dominate due to its low operating costs. GRAB may give the impression of expensive fares during peak times. BE is suitable for general users.

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2. Common Reasons Passengers Cancel Trips 

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2. Common Reasons Passengers Cancel Trips 

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Sudden changes: Work emergencies, personal issues, young children, or schedule conflicts may cause cancellations.

Long wait times: The driver does not arrive on time or goes in the wrong direction.

Incorrect booking information: The passenger chooses the wrong pickup point or wants to change it last minute.

App issues: Technical errors such as connection failure, incorrect fare calculation, or wrong driver information.

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Must cancel early and select the correct reason to be recorded in the system, which helps justify in case of poor ratings.

Repeated cancellations, especially in one direction (e.g., always from passenger-side), will result in lower driver ranking and fewer trip assignments.

If the driver cancels after arriving at the pickup point without a valid reason (e.g., dishonesty or disrespect), strict penalties will apply.
ach cancellation deducts 2% from AR (Acceptance Rate)

AR below 90: automatic trip assignment will be disabled

AR below 96: navigation feature will be locked

Complete 50 trips to restore AR back to 100%

Letting an auto-assigned trip expire without action will result in auto-accept being disabled

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Lower ranking for trip assignments after repeated unjustified cancellations.

Monetary penalties or point deductions for repeated violations or incorrect cancellation reasons.

Temporary or permanent account suspension, especially for cancelling upon arrival or intentionally avoiding passengers.

Immediate permanent suspension for serious misconduct (e.g., harassment or inappropriate behavior towards passengers).

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Only cancel trips for valid, justifiable reasons, and do so early with the appropriate cancellation reason selected in the app.

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Only cancel if absolutely necessary, within the free cancellation window, or communicate changes clearly and respectfully with the driver.

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Cancellation fees apply when canceling beyond the allowed wait time.

Lower ratings/reputation, which reduces the likelihood of getting preferred drivers.

In extreme cases (e.g., mass cancellation abuse), warnings or restrictions on ride-booking features may be imposed.

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Sexual harassment case in Binh Thanh District (April 19, 2025): After the female passenger reported the incident, TADA permanently banned the driver and fully supported the victim with legal fees.

In TADA Driver community groups, many drivers have complained about being disadvantaged when passengers cancel after the driver arrives, urging TADA to apply stricter penalties to prevent abuse

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Regardless of role—driver or passenger—mutual respect and transparent communication will help reduce the likelihood of penalties and maintain a good reputation on the TADA platform.

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Cancellations are free within a limited time (typically 3–5 minutes after booking).

Cancellations after the grace period or when the driver has already arrived incur a cancellation fee, depending on the vehicle type.

Frequent cancellations may result in lower passenger ratings, reducing priority in future bookings.

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Disadvantages of Ride-Hailing Apps: TADA, GRAB, BE

For Drivers:

Operating Scope:
TADA has limited coverage and is not yet widespread. GRAB is popular, well-established, and has operated in Vietnam for a long time. BE is stable and developed after GRAB.
Suggestion: Expand the operating area of TADA and BE, prioritizing cities where GRAB does not hold exclusive rights.

Vehicle Quality & Driver Attitude:
TADA depends on drivers, leading to inconsistency. GRAB’s approval process is still limited. BE performs vehicle inspection upon entry, similar to GRAB.
Suggestion: Provide regular driver training in areas such as communication and traffic safety. Also, implement stricter inspection and initial interview processes.

App & Interface:
TADA is simple and easy to use but lacks features. GRAB has many features but is cluttered and hard to navigate. BE has a user-friendly interface, but some features are not optimized.
Suggestion:
TADA: Upgrade the app with more practical and user-friendly features (booking, customer support, incentives) while maintaining simplicity.
GRAB: Simplify the user experience (UX).

Reward Policy:
TADA has few or unattractive reward programs. GRAB offers many programs but with intense competition. BE has reward programs but with strict conditions.
Suggestion: Develop a more flexible reward system: time-based, region-based, or customer-rated incentives. Provide more support for new drivers.

For Customers:

Customer Service:
TADA lacks professionalism and does not have a direct support team. GRAB has a hotline and fast support. BE has a dedicated customer service team.
Suggestion: Build a faster support system:
– Train a professional support team.
– Enable quick responses via hotline/Zalo/email.
– Set up a 24/7 intelligent chatbot system.

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To ensure safety and service quality, TADA sets basic but inclusive requirements:

Minimum age: 18 years old

Valid driving license (matched with vehicle type)

Clean legal record (no criminal background)

Valid ID (Citizen ID or Passport)

Clear portrait photo

A smartphone compatible with the TADA app

🧑‍🔧 No education level required — suitable for students, workers, freelancers.

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TADA accepts both motorbikes and private cars that meet safety and legal standards.

Accepted vehicles:
• Motorbikes
• Cars (under 9 seats)

Required documents:
• Vehicle registration (owner's name or legal rental contract)
• Valid civil liability insurance

Vehicle conditions:
• Cars must be under 12 years old (per Decree 47/2022/NĐ-CP)
• No age limit for motorbikes — but must be in good working condition
• All vehicles must be:
→ Safe
→ Clean
→ Technically sound
→ Free of unauthorized modifications

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TADA supports drivers with better earnings, full transparency, and constant assistance.

Why drivers choose TADA:
💰 Zero commission – Keep 100% of ride fares (unlike Grab, Be, Gojek deducting 20–30%)
🆓 No hidden fees – No deposit, no activation charge, free online registration
🕐 24/7 support – Via app, hotline, or email
🎁 Incentive programs – Bonuses for trip volume, working hours, and high passenger ratings
🎓 Training provided – Learn how to use the app, serve passengers, and increase income

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💡 TADA’s model reflects how e-commerce transforms traditional industries by reducing entry barriers, cutting intermediaries, and empowering service providers through mobile platforms. A great case of digital disruption

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💡 TADA’s model reflects how e-commerce transforms traditional industries by reducing entry barriers, cutting intermediaries, and empowering service providers through mobile platforms. A great case of digital disruption