# data[].attributes.body
Use hyperlinks when you want to provide secondary or contextual navigation.

# data[].attributes.body
Use CTA buttons when you want to drive a specific, high-priority action.

# data[].attributes.body
- For IAGs with simple content (e.g. video+text on a single dialog window) CTA button can be on release notes

- Webinar registration links for simple announcement type IAGs

# data[].attributes.body
If the action is optional or not required to complete the IAG - Kimu

# data[].attributes.body
If the action is navigational (Ex: Next, Previous) - Kimu

# data[].attributes.body
If we're asking users to perform a task (Ex: Learn More of What's New) - Kimu

# data[].attributes.body
When there's more information the requester wants but we do not recommend displaying in the IAG, we link it out.

# data[].attributes.body
For multiple links such as help topics

# data[].attributes.body
I'm assuming the most important link displayed on the page is a CTA button.

# data[].attributes.body
Hyperlinks are the supporting links that are displayed (can be multiple links), while the CTA button is the most important link to support the topic.

# data[].attributes.body
Link = additional information (link to release notes), or options/secondary action (Maybe later)

Button = Primary action to drive a goal, submits, commits, triggers a flow (?) (Proceed, Sign-up, Got it)

# data[].attributes.body
I agree with the above comments, for multiple links in a single dialog page.

# data[].attributes.body
Bad use of CTA - having multiple CTA buttons.

# data[].attributes.body
Read More (additional info) is the primary action/main goal of an IAG

Q: If the user does only this action, have they fulfilled the intent of the IAG?

If Yes = Button

If No = Link