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One thought that comes to mind with insect-based protein is "natural and nutritious food" made from real and healthy ingredients, and real bugs.

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The first thing I think of regarding insect-based proteins is a slimy worm mud pie because it just makes me stomach turn!

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What comes to mind with any kind of insect-based foods is a lot of work in food laboratories. To develop little critters into edible food packaged for the typical consumer must have taken a lot of R&D, food processing, and maybe with adjusting flavours too. Interesting how this idea can coincide with the impression of them as "natural" and "real"!

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Another association I have with insect-based protein is backpacking/camping. Especially during high energy activities where campers can't be carrying anything too heavy, I would associate them as general consumers of insect-based protein products. I also think of when "desperate times call for desperate measures" and they need to find any kind of protein they can get their hands on, maybe bugs they come across...

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Eating ants can be like eating pop rocks because they explode in your mouth

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curious about framing insects as something "gourmet" rather than scrappy to western markets

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"Cage free" for insects might mean the field is the farm. play with perception of ethics? 

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"she wouldn't hurt a fly!" but could she eat one?

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in powder form, the insects are undetectable! possibility to market without emphasis on insect of it all

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A thriving ecosystem since insect-based protein is often seen as eco-friendly.

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Symbolizing that dry, crispy, crunchy feeling that may come with eating insects.

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representing the “ick factor” and cultural stigma surrounding insect consumption

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eating ants or any insect with a juicy thorax reminds me of eating pop rocks because they explode in your mouth

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perhaps where you might find someone munching on a grasshopper (i.e., in the boondocks with tumbleweeds flying about)

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cutie packaging inspo?

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salty!!

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now throw some crickets in that ish

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Entomo Farms Whole Crickets │113g Bag │ Pure Canadian Crickets | Complete Protein | Whole Food, Gluten-Free, Paleo & Keto Diet

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Entomo Farms Whole Crickets │113g Bag │ Pure Canadian Crickets | Complete Protein | Whole Food, Gluten-Free, Paleo & Keto Diet : Amazon.ca: Grocery & Gourmet Food