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Tips on advancing your Marketing Career.

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Tips on advancing your Marketing Career.

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When embarking on a digital marketing career, you will realize just how fast and unrelenting the industry can be. It requires thinking on your feet and originality at every turn, making this field seem daunting at first.

In order to thrive in the digital marketing world, your skills need to evolve continuously. Here are some important tips to boost your digital marketing career.

1. Advance and Refine Your Skill Set

In marketing, it's important to develop two skill types: your hard skills and your soft skills. The hard skill you need to master as a digital marketer is the ability to demonstrate a return on the marketing investments that stakeholders make. You need to utilize the data that is available to you to help others understand the benefits of marketing, beyond the bottom line. The higher the return is, the better chance you have of making real money from this industry.

Then, there are the soft skills. These skills range from creativity to innovation, collaboration, and power of influence. These skills make all the difference when it comes to hiring and are the basics you must possess to become a seasoned digital marketing professional.

Whether or not you're pursuing a digital marketing degree, learning must be a constant. Consult authoritative marketing websites as well as publications and magazines for the latest insights into the field. It is through all types of learning, whether perusing web articles, scrolling through LinkedIn or attending seminars, that you should consistently update your skill set.

2. Be Aware of the Latest Trends

Involving yourself in digital marketing also requires that you are trendy. With technology and social media constantly evolving, new trends emerge at a moment's notice. Pay attention to more than just marketing trends, however. Look at the overall advancements being made within advertising and digital industries. Furthermore, you need a nuanced understanding of business strategy, customer experience, industry news, and sales strategy. If your focus is more on the technological aspects, things such as machine learning, microservices, and artificial intelligence (AI) should be on your radar.

You need to read about and understand how emerging technologies and trends impact your company's competitiveness and sales strategy. It's advised that you look outside your own practice and establish knowledge bridges into related study fields to generate a great impact. The digital marketing industry is filled with resources via blogs, social feeds, and podcasts.

3. Develop a Strong Digital Presence

Having a wide-reaching digital presence is a core factor in becoming a successful digital marketing professional. If you hope to be hired within the industry, you need to be as visible as possible online because employers will be looking for demonstrable online skills when they research you as a potential candidate. From your LinkedIn profile to your Twitter feed, they'll be on the lookout. It also helps if you have a personal website or blog so employers can see your work and whether that work translates to their business and the skills they require.

Develop a polished, executive digital presence. Everything from your photo to your bio should represent how you want to be perceived in real life.

4. Build a Personal Brand

When establishing an online presence, you also want to become more than someone who posts on a regular basis online. You should be building a personal brand along the way as well.

That does not mean you have to post on every social media channel available or create the greatest blog imaginable. Sometimes it can be as simple as using one or two social media channels and establishing a solid following. Use social spaces as avenues to showcase your digital marketing expertise and gain the attention of other experts within those spaces. In becoming an industry expert, you'll show your employer or potential employer and clients that you can do for them what you've achieved for yourself.

You want to become a trusted go-to source for information and show a proactive approach to discovering and setting digital trends. Sharing your knowledge builds important connections, presents your leadership qualities and creates a legacy for others to remember in the short- and long-term.

5. Understand Data

Developer and software marketer, HubSpot, reports that 40% of marketers say proving the return on investment of their marketing activities is their greatest challenge. For clients, ROI and metrics about their campaigns are critical. You must include analytics and data-driven conclusions when sending over reports and evaluating campaigns.

Several marketing teams struggle to understand data or measure campaigns accurately. Everything you do in digital marketing is underpinned by analytics. Whether you're a social media specialist, search marketer or PPC specialist, analytics is crucial to understanding success, why it happened, and how to replicate it. Knowing how to collect and analyze data as well as draw insights and recommendations from that data are paramount.

You can even earn certifications from online courses that can be added to your resume, showcasing your proficiency. Use analytics as much as possible in your day-to-day decision-making and generate substantial evidence of the effectiveness of your work.

6. Don't Be Afraid to Take Risks

Present yourself as someone who is open to trying new things. Show that you want to take on even the smallest task if it means learning a different skill or applying one. Getting out of your comfort zone is how you will grow and how you will learn to be confident in your knowledge and talents. Every calculated risk that you take exposes you to new skills and can make you a well-rounded professional that employers may be willing to take a chance on. Never limit your potential in this industry.

7. Learn to Adapt

Since the digital marketing industry changes on a dime, you also have to be able to adjust quickly. Adapting means updating both your hard and soft skills. At times, it may also mean taking over a leadership role when the team needs someone to take charge.

If you are in a leadership role, it may require that you change your style, trusting your team members to thrive in their roles as opposed to micromanaging. Sometimes stepping away and letting team members make decisions and recommendations will help you solve problems faster. You can pick up pointers from your team on how to address issues from different perspectives as well.

8. Always Seek Feedback

Getting regular feedback helps you know whether the work you're doing has real value. If you're a junior digital marketer, you need to boost your knowledge and bridge informational gaps. Seeking feedback from experienced professionals will expand your knowledge while bringing your attention to limitations you may have never noticed.

Try asking your manager for a walk and talk. This informal conversation can lead to more open and honest exchanges. Be willing to accept constructive criticism and understand what your weaknesses are. Not only can you correct those areas, but you may even learn tactics to build on your strengths too.

9. Focus on Yourself

A big determinant when transitioning into a digital marketing career is to focus on yourself. Take control of your career and don't wait for others to push it forward for you. Think about the goals you want to achieve and what steps you need to take to achieve them. Do you think a mentor could help you take that big step forward? Could an online class, week-long seminar, or extra certification get you that dream job? As long as you have hard work and confidence, you'll advance further than first imagined.

Ensure your attitude is positive and your mind is set on innovation. Be the person that you would want to collaborate with. You want to inspire confidence while being someone who thinks outside the box more often than not.

10. Get Out There and Network

With any career you're looking to delve into, networking plays a crucial part. Networking can lead you to opportunities and connections you may not have anticipated during your journey.

Networking is a continuous process, one that requires technological savvy as well as being a people person. Social media is an excellent place to start, particularly LinkedIn, where you can connect with people within your field and ask for tips. However, social media can only get you so far.

You need to go out into the world to meet these professionals who inspire your work. Attend relevant events so you can see them in action. Visit information sessions that may improve your understanding of analytics, social media, and other aspects of digital marketing. Go to meetups and events outside your skill set as well. You may just find that something you thought was too hard to grasp could become a brand new area of expertise.

Learn the tools and technologies needed to meet the challenges of tomorrow with a Professional Diploma in Digital Marketing. Download a brochure today!

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10 Tips on How to Advance Your Digital Marketing Career | Digital Marketing Institute

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10 Tips on How to Advance Your Digital Marketing Career page on the Digital Marketing Institute Blog, all about keeping you ahead in the digital marketing game.

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🔥 Learn Excel in just 2 hours: https://kevinstratvert.thinkific.com In this step-by-step tutorial, learn how you can use Microsoft Power Query to get and clean up data in both Microsoft Excel and Microsoft Power BI. Power Query is the easiest way to connect, extract, transform and load data from a wide range of sources.

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APPLIES TO: Power BI Desktop Power BI service

This article lists visualizations available in Power BI. We'll be adding new visualizations, stay tuned!

And check out the Microsoft AppSource, where you'll find a growing list of Power BI visuals you can download and use in your own dashboards and reports. Feeling creative? Learn how to create and add your own visuals to this community site.

Visualizations in Power BI

All of these visualizations can be added to Power BI reports, specified in Q&A, and pinned to dashboards.

Area charts: Basic (Layered) and Stacked

The basic area chart is based on the line chart with the area between the axis and line filled in. Area charts emphasize the magnitude of change over time, and can be used to draw attention to the total value across a trend. For example, data that represents profit over time can be plotted in an area chart to emphasize the total profit.

For more information, see Basic Area chart.

Bar and column charts

Bar charts are the standard for looking at a specific value across different categories.

Cards

Multi row

Multi row cards display one or more data points, one per row.

Single number

Single number cards display a single fact, a single data point. Sometimes a single number is the most important thing you want to track in your Power BI dashboard or report, such as total sales, market share year over year, or total opportunities.

For more information, see Create a Card (big number tile).

Combo charts

A combo chart combines a column chart and a line chart. Combining the two charts into one lets you make a quicker comparison of the data. Combo charts can have one or two Y axes, so be sure to look closely.

Combo charts are a great choice:

When you have a line chart and a column chart with the same X axis.

To compare multiple measures with different value ranges.

To illustrate the correlation between two measures in one visual.

To check whether one measure meets the target which is defined by another measure.

To conserve canvas space.

For more information, see Combo charts in Power BI.

Decomposition tree

The decomposition tree visual lets you visualize data across multiple dimensions. It automatically aggregates data and enables drilling down into your dimensions in any order. It is also an artificial intelligence (AI) visualization, so you can ask it to find the next dimension to drill down into based on certain criteria. This makes it a valuable tool for ad hoc exploration and conducting root cause analysis.

Doughnut charts

Doughnut charts are similar to pie charts. They show the relationship of parts to a whole. The only difference is that the center is blank and allows space for a label or icon.

For more information, see Doughnut charts in Power BI.

Funnel charts

Funnels help visualize a process that has stages, and items flow sequentially from one stage to the next. One example is a sales process that starts with leads and ends with purchase fulfillment.

For example, a sales funnel that tracks customers through stages: Lead > Qualified Lead > Prospect > Contract > Close. At a glance, the shape of the funnel conveys the health of the process you're tracking. Each funnel stage represents a percentage of the total. So, in most cases, a funnel chart is shaped like a funnel -- with the first stage being the largest, and each subsequent stage smaller than its predecessor. A pear-shaped funnel is also useful -- it can identify a problem in the process. But typically, the first stage, the "intake" stage, is the largest.

For more information, see Funnel Charts in Power BI.

Gauge charts

A radial gauge chart has a circular arc and displays a single value that measures progress toward a goal. The goal, or target value, is represented by the line (needle). Progress toward that goal is represented by the shading. And the value that represents that progress is shown in bold inside the arc. All possible values are spread evenly along the arc, from the minimum (left-most value) to the maximum (right-most value).

In the example above, we are a car retailer, tracking our Sales team's average sales per month. Our goal is $200,000 and represented by the location of the needle. The minimum possible average sales is $100,000 and we've set the maximum as $250,000. The blue shading shows that we're currently averaging approximately $180,000 this month. Luckily, we still have another week to reach our goal.

Radial gauges are a great choice to:

Show progress toward a goal.

Represent a percentile measure, like a KPI.

Show the health of a single measure.

Display information that can be quickly scanned and understood.

For more information, see Gauge Charts in Power BI.

Key influencers chart

A key influencer chart displays the major contributors to a selected result or value.

Key influencers are a great choice to help you understand the factors that influence a key metric. For example, what influences customers to place a second order or why were sales so high last June.

For more information, see Key influencer charts in Power BI

KPIs

A Key Performance Indicator (KPI) is a visual cue that communicates the amount of progress made toward a measurable goal.

KPIs are a great choice:

To measure progress (what am I ahead or behind on?).

To measure distance to a metric (how far ahead or behind am I?).

For more information, see KPIs in Power BI.

Line charts

Line charts emphasize the overall shape of an entire series of values, usually over time.

Maps

Basic map

Use a basic map to associate both categorical and quantitative information with spatial locations.

For more information, see Tips and tricks for map visuals.

ArcGIS map

The combination of ArcGIS maps and Power BI takes mapping beyond the presentation of points on a map to a whole new level. The available options for base maps, location types, themes, symbol styles, and reference layers creates gorgeous informative map visuals. The combination of authoritative data layers (such as census data) on a map with spatial analysis conveys a deeper understanding of the data in your visual.

For more information, see ArcGIS maps in Power BI.

Azure map

Tip

Used to associate both categorical and quantitative information with spatial locations.

For more information, see Azure Maps visual for Power BI.

Filled map (Choropleth)

A filled map uses shading or tinting or patterns to display how a value differs in proportion across a geography or region. Quickly display these relative differences with shading that ranges from light (less-frequent/lower) to dark (more-frequent/more).

Tip

The more intense the color, the larger the value.

For more information, see Filled Maps in Power BI.

Shape map

Shape maps compare regions on a map using color. A shape map can't show precise geographical locations of data points on a map. Instead, its main purpose is to show relative comparisons of regions on a map by coloring them differently.

For more information, see Shape Maps in Power BI.

Matrix

The matrix visual is a type of table visual (see Tables in this article) that supports a stepped layout. A table supports two dimensions, but a matrix makes it easier to display data meaningfully across multiple dimensions. Often, report designers include matrixes in reports and dashboards to allow users to select one or more element (rows, columns, cells) in the matrix to cross-highlight other visuals on a report page.

Tip

The matrix automatically aggregates the data and enables drilling down into the data.

For more information, see Matrix visuals in Power BI.

Pie charts

Pie charts show the relationship of parts to a whole.

Power Apps visual

Report designers can create a Power App and embed it into a Power BI report as a visual. Consumers can interact with that visual within the Power BI report.

For more information, see Add a Power Apps visual to your report.

Q&A visual

For more information, see Q&A visuals in Power BI.

R script visuals

Tip

Visuals created with R scripts, commonly called R visuals, can present advanced data shaping and analytics such as forecasting, using the rich analytics and visualization power of R. R visuals can be created in Power BI Desktop and published to the Power BI service.

For more information, see R visuals in Power BI.

Ribbon chart

Ribbon charts show which data category has the highest rank (largest value). Ribbon charts are effective at showing rank change, with the highest range (value) always displayed on top for each time period.

For more information, see Ribbon charts in Power BI.

Scatter

Scatter, bubble, and dot plot chart

A scatter chart always has two value axes to show one set of numerical data along a horizontal axis and another set of numerical values along a vertical axis. The chart displays points at the intersection of an x and y numerical value, combining these values into single data points. These data points may be distributed evenly or unevenly across the horizontal axis, depending on the data.

A bubble chart replaces data points with bubbles, with the bubble size representing an additional dimension of the data.

Both scatter and bubble charts can also have a play axis, which can show changes over time.

A dot plot chart is similar to a bubble chart and scatter chart except that it can plot numerical or categorical data along the X axis. This example happens to use squares instead of circles and plots sales along the X axis.

For more information, see Scatter charts in Power BI.

Scatter-high density

By definition, high-density data is sampled to create visuals reasonably quickly that are responsive to interactivity. High-density sampling uses an algorithm that eliminates overlapping points, and ensures that all points in the data set are represented in the visual. It doesn't just plot a representative sample of the data.

This ensures the best combination of responsiveness, representation, and clear preservation of important points in the overall data set.

For more information, see High Density Scatter charts in Power BI.

Slicers

A slicer is a standalone chart that can be used to filter the other visuals on the page. Slicers come in many different formats (category, range, date, etc.) and can be formatted to allow selection of only one, many, or all of the available values.

Slicers are a great choice to:

Display commonly used or important filters on the report canvas for easier access.

Make it easier to see the current filtered state without having to open a drop-down list.

Filter by columns that are unneeded and hidden in the data tables.

Create more focused reports by putting slicers next to important visuals.

For more information, see Slicers in Power BI.

Smart narrative

The Smart narrative adds text to reports to point out trends, key takeaways, and add explanations and context. The text helps users to understand the data and identify the important findings quickly.

For more information, see Create smart narrative summaries.

Standalone images

A standalone image is a graphic that has been added to a report or dashboard.

For more information, see Add an image widget to a dashboard.

Tables

A table is a grid that contains related data in a logical series of rows and columns. It may also contain headers and a row for totals. Tables work well with quantitative comparisons where you are looking at many values for a single category. For example, this table displays five different measures for Category.

Tables are a great choice:

To see and compare detailed data and exact values (instead of visual representations).

To display data in a tabular format.

To display numerical data by categories.

For more information, see Working with tables in Power BI.

Treemaps

Treemaps are charts of colored rectangles, with size representing value. They can be hierarchical, with rectangles nested within the main rectangles. The space inside each rectangle is allocated based on the value being measured. And the rectangles are arranged in size from top left (largest) to bottom right (smallest).

Treemaps are a great choice:

To display large amounts of hierarchical data.

When a bar chart can't effectively handle the large number of values.

To show the proportions between each part and the whole.

To show the pattern of the distribution of the measure across each level of categories in the hierarchy.

To show attributes using size and color coding.

To spot patterns, outliers, most-important contributors, and exceptions.

For more information, see Treemaps in Power BI.

Waterfall charts

A waterfall chart shows a running total as values are added or subtracted. It's useful for understanding how an initial value (for example, net income) is affected by a series of positive and negative changes.

The columns are color coded so you can quickly tell increases and decreases. The initial and the final value columns often start on the horizontal axis, while the intermediate values are floating columns. Because of this "look", waterfall charts are also called bridge charts.

Waterfall charts are a great choice:

When you have changes for the measure across time or across different categories.

To audit the major changes contributing to the total value.

To plot your company's annual profit by showing various sources of revenue and arrive at the total profit (or loss).

To illustrate the beginning and the ending headcount for your company in a year.

To visualize how much money you make and spend each month, and the running balance for your account.

For more information, see Waterfall charts in Power BI.

Next steps

Visualizations in Power BI reports Power BI Visuals Reference from sqlbi.com, guidance for picking the right visual for your data

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Visualization types in Power BI - Power BI

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APPLIES TO: Power BI Desktop Power BI service This article lists visualizations available in Power BI. We'll be adding new visualizations, stay tuned! And check out the Microsoft AppSource, where you'll find a growing list of Power BI visuals you can download and use in your own dashboards and reports.

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Create smart narrative summaries - Power BI

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Create smart narrative summaries - Power BI

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Create smart narrative summaries - Power BI

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Create smart narrative visualizations in Power BI to provide a quick text summary of visuals and reports.

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Networking opportunities.

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Connecting with other apprentices is an important part of the apprenticeship experience. You can learn from other apprentices, share what you're going through and talk about your issues.

Why join a network?

Whether you're the only apprentice where you work or one of many, there are times where you can feel alone or isolated. Being part of a network is a great way to help you feel like you belong. You'll get to make connections with people in your industry, build your confidence while developing your networking skills and could even discover some lasting friendships.

Apprentice networks

There are many networks and other support groups you can join as an apprentice.

Apprenticeship Ambassador Network (AAN)

The AAN is a group of employers and former or current apprentices. They volunteer their time so they can help:

champion apprenticeships

inspire more young people to pursue an apprenticeship

encourage employers to offer more apprenticeships

As an apprentice, you can join the AAN for free. Members have access to mentorship, guidance and other resources that will enhance your apprenticeship. You'll also be able to meet AAN ambassadors and hear about their experiences as an apprentice.

Association of Apprentices (AOA)

The AoA is a membership organisation that supports apprentices across the UK. They'll provide you with the chance to build connections, share your experiences and get advice from your peers. If you're a current or recent apprentice, you can sign up for an AoA account for free.

Black Apprentice Network (BAN)

Founded in October 2022, BAN is a growing community for apprentices of African and Caribbean descent to connect. They hold professional up-skilling session with big name companies and social events to help you increase your network. BAN also provide support to aspiring apprentices through mentorship, events and application training.

Care Experienced Apprentice Network (Care X)

If you're a care experienced apprentice, or are about to start an apprenticeship, this network can help you. Care X is different to most apprentice networks. Members support each other academically, socially, and emotionally through their apprenticeship. If you're care experienced, you can sign up to Care X.

Disabled Apprentice Network (DAN)

DAN connects current and previous apprentices to share their experiences and views on how apprenticeships can be improved for disabled people. Hosted by Disability Rights UK, who work with disabled people's organisations across the country, DAN is free to join.

Other groups

Institute for Apprenticeships and Technical Education (IfATE) apprentice panel

IfATE works with employers to develop, approve, review and revise apprenticeships and technical qualifications. IfATE's apprentice panel makes sure views of apprentices are represented across their work.

IfATE's apprentice panel is made up of apprentices of all ages and levels and from all types of industries. The panel isn't a membership network, but there are opportunities through the year for you to get involved. You can find more details on IfATE's website.

Youth Employment UK

Youth Employment UK aren't an apprentice network, but they support young people by helping them gain the skills and knowledge they need for a successful career. Find out how you can become a member of Youth Employment UK.

Mentoring

You can also get mentored during your apprenticeship. A mentor could help you:

adjust to your workplace or apprenticeship programme

build your confidence, independence and self-belief

set goals and identify opportunities for you to develop

with advice, guidance and feedback by acting as a sounding board for your ideas

with your personal development and wellbeing by sharing their knowledge and experiences

by offering encouragement and support

A mentor could be a former apprentice or someone you work with, but not your line manager. It should be someone you feel comfortable talking to, and who has the right experiences to help you meet your goals.

Ask your employer or training provider if they can help you find a mentor. After you've completed your apprenticeship, you might want to become a mentor for another apprentices. Speak to your employer and training provider or contact an apprentice network to find out how you can get involved.

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Connect and network with other apprentices

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Connecting with other apprentices allows you to learn from each other, share what you're going through and talk about your issues.

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Recently, the media was buzzing with news that president-elect Obama named Nancy Killefer, a management consultant with McKinsey & Company, as the... A Business Analyst in Obama's Administration?
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#2 in the series: "B" is for BPMN This blog continues a series on BA tools, based on my book "The Business Analyst's Handbook". In each blog, I move ... BA ABCs: "B" is for BPMN
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I've had the chance to interview numerous candidates for business analyst positions and there is one question I like to ask every one of them: ... What will you do to increase your value as a Business Analyst?
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Since 2009 AssistKD has supported and sponsored the BA Manager Forum (BAMF). A highly respected professional body, BAMF helped to develop the International Advanced Diploma in Business Analysis, co-ordinated employer efforts to launch the Level 4 Apprenticeship in Business Analysis and is the awarding body for the Expert BA Award.

Regular Events for BA Leaders

Over 100 BA Managers attend regular BAMF events where they:

engage with and network with their peers

participate in workshops and presentations, sharing knowledge and best practice;

develop a common understanding of the (relatively new) BA Manager role;

work together to advance the BA profession.

Easy-to-Download Business Analysis Resources

We did not realise until we counted, but the BA Manager Forum has now generated output from close to 100 presentations and workshops, across a wide range of BA leadership topics. These downloadable resources include white papers, webinars, session slides, presentation notes and workshop output with many 'ready-to-use' sessions.

For ease of accessibility, we have moved the BAMF content to this dedicated area of the AssistKD Learning Zone, where it will be updated after every Forum event. There's something for everyone, we hope you find the resources useful.

Please find the BAMF output organised by topic, below. Or, if you are looking for something specific, click here to search all content by keyword.

If you would welcome more information on the BA Manager Forum and/or wish to attend future events, please e-mail lawrence.darvill@assistkd.com with your details. Forum events are open to anyone with management or leadership responsibility for business analysis in their organisation.

Output from BAMF June 2024

Divergent Thinking is a key component of Design Thinking and the wider Service Design approach. Output from this session includes details of three useful creativity techniques to add to your professional toolkit: 'Magnify; 'Another Person's Perspective'; 'Making it Worse.'

Output from this workshop's key insights and discussion into the advent of AI includes: BAs making best professional use of AI; the challenges AI presents to the BA role; AI as the technical stakeholder; AI as a potential solution to wider business problems.

How do the Business Analysis and Business Architecture roles overlap and complement each other, and should Business Architecture be your next career move?
Output from this workshop includes: more information on the Business Architect role; exploring the career path a Business Analyst may take to Business Architecture; the Business Architect tool kit.

Output from this workshop includes: an outline of the principles, methods, and deliverables of human-centred design; exploring how to achieve synergies between UX and BA efforts; different ways to harness the activities of UX, user research and user-centred design into current BA services to achieve the best outcomes.

Innovations such as modern ways of working, cloud technologies and process automation have created considerable value and introduced serious security risks. Output from this session includes: examples of security threats; how business analysts can embed a 'secure-by-design' mindset in the development process to ensure that projects deliver secure and resilient solutions efficiently.

Output from BAMF November 2023

Through late 2023 BA Managers were invited to complete a short survey aimed at providing an insight to the responsibilities, recognition and remuneration of the BA leader role in the UK. The results provide some useful benchmarks for those in the role. Highlights can be viewed here
BAMF survey 2023 Infographic presentation
The purpose of this workshop was to review and update the BAMF white paper "Measuring BA Performance", first published in 2015. It examined the increased emphasis on service delivery and customer centricity, and the impact this has on the tangible and less tangible measures of BA Service performance. Attendees considered different types of performance measurements and their relevance to individual BA services.

BAs developing service design capability and adding service design tools and techniques to their toolkit isn't as far-fetched as you might imagine. This workshop provided a useful insights into transitioning from a pure BA role into service design with a case study example of just how service design can be exercised in practical terms. Attendees were introduced to elements of the service design toolkit and provided with practical take aways.

Whether you are leading your own team or selling change to any audience, mastering the tools of story is a must in our narrative-driven world. This fascinating workshop explored the techniques that make great TV drama work, applying the power of influential storytelling to the challenges BA leaders face every day.

This workshop discussed the team resourcing challenges faced and the strategy and tactics employed by NFU Mutual during a period of significant change. The session included consideration of; team roles, external recruitment, third party support and the merits of growing your own.

In this workshop, attendees were encouraged to identify points in an organisation's lifecycle where disorder can be unwittingly introduced through change initiatives. The ability to recognise or even predict these moments and eliminate 'disordered thinking' is a key skill that transforms BAs from simply 'doing requirements' into managing organisational change.

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Forum events are open to anyone with management or leadership responsibility for business analysis in their organisation.

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The messaging tool for finding work - cord

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cord is the messaging tool that gives you direct access to hiring teams inside technology companies in the UK, USA and remote across Europe.

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Search for jobs and access resources for CV writing and interview preparation.