# data[].attributes.body
Age: 50 - 60s, high income, physically active, interested in nature, value comfort, time availability 2-3 weeks, adventurous.

Majority appreciates adrenaline and posting on social media

Also travel agencies

# data[].attributes.body
Shipyards, oil&gas, food&beverages, experts (land & sea savvy)

Rare experts such as botanists, naturalists, or anthropologists.

# data[].attributes.body
With a broad leisure scope: warm water expeditions, hiking, any cruise alternatives, safaris, any leisure activity related to nature, adventure and travel

# data[].attributes.body
Barriers are high:

you need experience to sail these waters

long payback period

high fixed costs

big initial investment (ships)

steep learning curve

regulations and permits

# data[].attributes.body
low number of competitors

low switching cost

high exit barriers

potential fierce competition and saturation

# data[].attributes.body
Food service

Logistics Providers (taxis, buss)

Expeditions

Shipbuilding constraints: time to build new ships (3y)

Fuel cost

High

--> Its not as unique as the polar experience

# data[].attributes.body
All inclusive and luxury hotels

Outdoors and Adventures Brands

Luxury vacation options

Adventure expeditions

Polar cruise

MEDIUM

--> They dont depend much on experts

# data[].attributes.body
Affluent

From Europe North America

Pay premium but very elastic because competition

Wide market

Travel agencies have a bigger bargaining power compared to end users

MEDIUM

--> Meinly because of travel agency power

--> Brand loyalty but switch because of routes

# data[].attributes.body
There are leaders in this market with the experience and positioning. We should compite with them

Polar ships could also go to the warm areas --> More rivals

Many players (direct competitors)

Differentiator problem

Not much diferenciation between the offerings

Trad cruises is cheaper

New ships launching in 2024, intense competition.

MEDIUM/HIGH

--> Need to sell everithing to cover Fixed cost

# data[].attributes.body
Low barrier because there´s the chance to buy used cruise/Ship --> Ship acquisitions is easy

NEtwork externalities to get cost efficient regarding hotel / food/ activities

Low barriers because we have instaled fixed cost capacity

Barriers are low than in the polar