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increase their number of stalls so they can be more accessible

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CHICHA

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Likes spending time with friends while drinking bubble tea

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Simple and uncomplicated bubble tea(milk tea) and not the outlandish types

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too much ice in drinks

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slow service

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social activity

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the alley

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brown sugar pearls are popular

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Liho, KOI, CHICHA,ITEA

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- Fast service
- Convenience
- Affordability

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brown sugar tea

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New product
very month

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long waiting times

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able to satisfy sweet tooths

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instagram
tiktok

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Spending for bubble tea sharing less than $50 (jiafu)

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Spending for bubble tea sharing less than $50 (jiafu)

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I can get bubble tea at my heartland

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$3.20 to $5.90

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not alot of halal options

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sell a dessert eg
(brown sugar bubble tea pudding
brown sugar bubble tea tang yuan)

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different flavours of drinks w different toppings

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able to bond closer with other bubble tea lovers and/or make friends through this common topic

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chewy pearls & tea

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having a chill and chit chat with friend
having bonding session with family or colleague

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Can increase selection variety

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i tea
Liho
Playmade
share tea

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can act as a refreshing beverage when thirsty

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satisfies sweet tooth

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can spend up to $15 a week

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the alley

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Instagram
Facebook

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Liho

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Koi

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introduce more new drinks, such as different flavours for milk tea

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hopes that number of stores around Singapore can be increased for easier accessibility

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-has a great many amount of special drinks but doesnt have basic and dependable simple drinks to order. For casual drinkers that dont want to experiment much promoting the basic drinks appeals to them

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preferably more convenient with outlets around different locations in sg, customers would less likely travel frequently to far places just to consume drinks frm a particular bbt brand

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Instagram

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faster service

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Fast service

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affordable drinks, between $4 to $7

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-brown sugar milk with pearls

-Promotions with notable characters (Luffy)
(liho is collabing with genshin impact rn)

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the convenience

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(R&B) offers unique fruit tea choices

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brown sugar pearls that R&B offers

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affordability of the drinks offered

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drinks and toppings R&B offers

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-brands like gong cha have halal certified ingredients and are available to the muslim demographic

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frustrated when queue is long
very difficult to find bubble tea with healthy choices

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-Not as prevalent and ubiquitous as Liho

-Have to travel far to drink R&b tea, hard to reach areas

-all the chinese translations are intimidating to singaporeans. Like the traditional approach will attract older customers but Many youths are westernised and many do not know mandarin so they will be intimidated by it.

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-very low follower count on tiktok

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longer queue
getting 1 order for so long
Tea that are to sweet or no sweet
price cost more than her budget

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Chit chat
convenience
affordable
good quality
quick service