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Coordinators and boundary-spanners that look like them (not like me).

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Enagage faculty members to reach out to their peers personally.

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Attend faculty meetings, where you can reach lots of faculty at once.

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Connect with admins who are often the ones doing the posting.

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Faculty affairs offices

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Partner with graduate studies offices.

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Advertise within campus diversity offices.

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create activites and events especially for this community, bringing them together; then offer the Portal.

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It would be helpful in finding URM for tenure track faculty jobs.

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Connect with HR and the particular individuals who hire postdocs and faculty

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Ask them what they want/value on the Portal. Do you have a postdoc advisory group??

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Postdocs; faculty job postings

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It would be helpful in placing new doctoral graduates who haven't secured teaching and faculty positions.

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Create marketing materials that highlight benefits and mention grants that specifically provide funding for postdocs

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Show them the success of the Portal in connecting to labs, in getting positions.

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Get outside the department: Engage university consortia, disciplinary associations, and other networks with vested interests and aligned strategies.

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Share it with campus career center and benefit for them. More postdocs getting matched and hired

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Connect with postdoc offices

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WRITE THE EMAIL BODY FOR THEM. Make sharing the tool as easy as cutting and pasting a template, with slight/obvious modifications.

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Make it a “stack function” - that a profile can be used elsewhere.