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1. Website: Provides menu, store info, and directs users to delivery platforms, driving sales and brand trust.

2. Social Media (Facebook, Instagram, TikTok): Increases brand visibility, engages younger audiences, and promotes new products.

3. YouTube: Showcases commercials and brand stories to build emotional connections and reinforce premium quality.

4. E-commerce Platforms (GrabFood, Shopee Food,...): Expands reach through delivery services, boosting sales.

5. Mobile App: Enhances loyalty through rewards and personalized promotions, driving repeat purchases.

6. Email Marketing: Sends personalized offers and updates, maintaining customer engagement and loyalty.

7. Online Ads: Targets specific customer segments to drive awareness and foot traffic.

8. SMS Marketing: Provides instant updates on deals and promotions, increasing store visits or orders.

9. Influencer Marketing: Builds credibility and buzz through collaborations with lifestyle influencers.

10. Chatbots & Messaging Platforms (Zalo, Facebook Messenger): Improves customer service and promotes offers, enhancing customer satisfaction.

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List of different digital channels Top CV use to reach their customers:

Email-Marketing (noreply-employer@mg.topcv.vn)

Inform users about new job opportunities, relevant content, and special offers.

Segment email lists can target specific user groups with relevant information.

Tiktok

Trendy platform by creating for engaging younger demographics, showcasing creative CV building tips and career advice.

Website: https://www.topcv.vn/

Users can learn about Top CV's offerings, create and manage CVs, and access helpful resources.

SEO optimization can increase website traffic and brand awareness.

Chatbots or contact forms can provide customer service and answer questions.

Mobile app (IOS, Google Play)

Offers a convenient platform for users to access Top CV's services on the go.

Push notifications can promote new features and services.

LinkedIn

Professional networking platform, allows engaging with potential employers, sharing industry insights, connect with businesses that need employees

Facebook: https://www.facebook.com/topcv.vn

Broad audience reach, allows sharing of job postings, company updates, and success stories.

Youtube

Videos can showcase Top CV's services, offer CV creation tutorials, and provide career advice.

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1. Website (E-commerce platform): https://www.coolmate.me/

- Purpose: Acts as the main sales platform.

- E-commerce platform: TikTokshop, Shopee, Lazada, Website

- Marketing goal: The website allows Coolmate to convert visitors into buyers through a seamless shopping experience. It provides detailed product information, customer reviews, and offers a variety of payment options, making it easy to finalize purchases.

2. Facebook: https://www.facebook.com/coolmate.me

- Purpose: Social media engagement and customer interaction.

- Marketing goal: Facebook helps Coolmate build community engagement by sharing posts about new products, promotions, and customer reviews. Through Facebook Ads, Coolmate also targets specific demographics, driving traffic to their website or sales promotions.

3. Instagram

- Purpose: Visual branding and product showcase.

- Marketing goal: Instagram allows Coolmate to focus on visually appealing content like lifestyle shots, product photos, and influencer collaborations. It builds brand identity and attracts younger audiences who prioritize style and aesthetics.

4. TikTok: Coolmate

- Purpose: Engaging younger audiences with creative content.

- Marketing goal: Coolmate uses TikTok for viral marketing campaigns and product promotion through short, entertaining videos. It also leverages influencers to reach a broader audience, driving brand awareness among Gen Z customers.

5. YouTube: https://www.youtube.com/@coolmate1897

- Purpose: Content marketing and brand storytelling.

- Marketing goal: Coolmate uses YouTube to create behind-the-scenes content, product reviews, and tutorials. This allows them to engage with customers more deeply, showcase their values (e.g., sustainability), and build trust through long-form content.

6. Email Marketing: Cool@coolmate.me

- Purpose: Personalized communication and offers.

- Marketing goal: Email marketing helps Coolmate nurture customer relationships by sending out personalized offers, newsletters, and product updates. It boosts repeat purchases and keeps customers informed about new collections and promotions.

7. Google Ads

- Purpose: Paid search advertising.

- Marketing goal: Google Ads helps Coolmate capture high-intent customers searching for specific products. By bidding on relevant keywords, they drive traffic directly to their website, increasing conversions.

8. Zalo: Coolmate official

- Purpose: Localized messaging and customer service.

- Marketing goal: As a popular messaging app in Vietnam, Zalo allows Coolmate to offer personalized customer service, send promotional messages, and handle inquiries efficiently, creating a strong local presence.

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CGV Cinemas Vietnam has various digital channels to optimize their Marketing activites. One of the main and most popular channels is Facebook, Instagram, Youtube, Website, Tiktok, Email.

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Social Media (Facebook, Instagram):

These platforms allow Deli Vietnam to showcase products, run campaigns, and interact directly with consumers. Facebook and Instagram are widely used in Vietnam, making them crucial for brand visibility and engagement.

Live Shopping Platforms (Shopee, Lazada):

Deli leverages live shopping features such as Shopee Live and Lazada's LazLive to sell products directly via livestreams, which has gained popularity due to its interactive and engaging format.

Partnership with Influencers (Sơn Tùng M-TP):

Deli Vietnam works with local influencers like Sơn Tùng M-TP to promote their brand, connecting with younger consumers through relatable personalities.

E-commerce Websites (Shopee, Lazada):

In addition to live shopping, Deli lists its products on major e-commerce sites like Shopee and Lazada to reach a broader audience.

Localized Content and Cultural Campaigns:

Deli integrates cultural values and community-focused content into their campaigns, aligning with Vietnamese traditions and values.

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One prominent brand highlight is Highlands Coffee. This brand uses multiple channels to reach customers, including:

1. Official website: Provides information about products, store locations, and promotions. This helps increase brand awareness and makes it easier for customers to find information.

2. Social media (Facebook, Instagram, TikTok): Post content about new products, promotions, and customer interactions. This helps create customer engagement and attract the attention of younger customers.

3. Email marketing: Sends information about special promotions, events, and brand news. Helps maintain contact with existing customers and encourage them to return to the store.

4. Mobile app: Provides online ordering, easy payment, and reward point tracking. Increase customer benefits and encourage more frequent visits.

5. Online advertising (Google Ads, Facebook Ads): Target specific audiences with relevant advertising messages. Help expand reach and attract new customers.

Each of these digital channels plays an important role in helping Highlands Coffee achieve its key marketing goals, from increasing brand awareness, creating customer engagement and retention to increasing revenue.

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1. Social Media: Facebook, Instagram, TikTok

Facebook: Provides a wide-reaching platform to build community, share detailed content, and engage in long-form discussions. It's particularly useful for customer feedback, reviews, and customer service.

Instagram: Visual storytelling through product photos, behind-the-scenes content, influencer partnerships, and stories. Instagram helps build a strong brand identity and attract customers through aesthetic appeal.

TikTok: Reaches younger audiences through viral content. Short, engaging videos, challenges, and product demonstrations help Cocoon gain traction with trends and word-of-mouth marketing, boosting product awareness.

2. Ecommerce Platforms: TikTok Shop, Shopee, Lazada

TikTok Shop: Integrated directly into TikTok, it allows for real-time shopping while customers engage with content. TikTok Shop makes impulse buying easier through shoppable videos.

Shopee & Lazada: These platforms provide a convenient and trusted marketplace for online shoppers. They help Cocoon reach a broader customer base, offering competitive pricing, promotions, and quick purchase options. Both platforms also feature customer reviews, boosting credibility.

3. Website: Cocoonvietnam.com

Website: Acts as Cocoon’s online hub, where customers can access detailed product information, brand philosophy, and an official eCommerce store. The website allows for personalized marketing, customer data collection, and direct communication with the brand through email subscriptions and customer service chat.

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A local brand that I like is Vinamilk. This is a milk company that is associated with my childhood as well as other children. The reason I chose this brand is because I really like the way Vinamilk approaches consumers.

Vinamilk has used diverse media channels:

Television: Advertise on major TV channels to reach a large audience.

Newspaper: Post advertising articles and news about Vinamilk in newspapers and magazines.

Influencer Marketing:

Collaborate with Influencers: Vinamilk regularly cooperates with famous Influencers in the fields of cuisine, health, and motherhood to promote products.

Create trends: Vinamilk participates in hot trends on social networks, creates creative content and attracts the attention of the community.

Email Marketing:

Customer database: Vinamilk builds a large customer database to send marketing emails about new products, promotions, nutritional information, etc.

Online marketing: Use SEO, SEM, and social media tools to increase your presence online.

Marketing through online channels: Create attractive content, interact with customers on social networking platforms such as Facebook (https://www.facebook.com/vinamilkofficial) and YouTube (https://www.youtube.com/@vinamilk).

=> Vinamilk’s digital marketing strategy has helped the brand reach a large number of consumers, especially the younger generation. By creating creative content, effectively interacting with customers and leveraging digital tools, Vinamilk has affirmed its position in the Vietnamese dairy market.

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Biti's – famous for its sneakers in Vietnam. Here are the digital channels they use and how they support their marketing goals:

1. Website

- Main channel for online sales and product introduction.

- Goal: Increase direct sales and provide a convenient shopping experience.

2. Facebook/Instagram:

- Share product images, advertise and interact with customers.

- Goal: Increase brand awareness and connect with young customers.

3. YouTube:

- Video advertising and brand storytelling.

- Goal: Build brand stories and engage users through creative content.

4. Email Marketing:

- Send promotions, product news.

- Goal: Retain customers and increase repeat purchases.

5. Shopee/Lazada:

- Stores on e-commerce platforms.

- Goal: Expand sales channels and reach more audiences.

These channels help Biti's both expand its influence and create strong relationships with customers.

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Be is a prominent multi-service platform in Vietnam, providing services such as ride-hailing, delivery, and payment. To reach and interact with customers, Be uses various communication and marketing channels. Below are Be's main communication channels:

Social media:

Facebook: https://www.facebook.com/begroupvn

Be uses Facebook to share news, promotions, and interact with users through posts and advertisements.

Instagram:

To convey images and videos about its services, Be is also active on Instagram.

Twitter: Although less popular in Vietnam, Be is still present on Twitter to update information and respond to customers.

Online advertising:

Google Ads: Be uses search and display advertising on Google to reach customers when they search for related services.

Advertising on other platforms: Be may use other forms of online advertising, such as advertising on YouTube and third-party advertising networks.

Email Marketing: Be sends promotional information, service updates, and important announcements via email to registered customers.

Website: https://be.com.vn/

Be's official website provides detailed information about services, promotions, and instructions for use. This is also where customers can access book services and learn more about incentive programs.

Mobile application:

Be's application is the main channel for providing services and interacting directly with customers. Be regularly updates the application with new features and notifies via push notifications.

SMS Marketing: Be can use SMS to send promotional announcements or important information to customers.

Influencer Marketing: Be cooperates with influencers and KOLs to promote its services and increase brand awareness.

Partners and Promotions: Be regularly cooperates with partners and organizes events to implement promotional programs and promote services.

Customer care: Be uses customer care channels via hotline, online chat on website, and application to answer questions and support users.

Traditional media: Sometimes, Be also uses traditional media such as TVC and television advertising to expand its reach.

These media channels help Be maintain connection with customers, raise brand awareness, and promote service development.

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They use a wide variety of channels on a variety of platforms for marketing.

Youtube: https://www.youtube.com/@schannelvn

Facebook: https://www.facebook.com/CellphoneSVietnam

TikTok: https://www.tiktok.com/@schannelvn

Webs: https://cellphones.com.vn/

Instagram

...

Each channel they use well for marketing. In addition, they also have many channels to support the main channel. Moreover, many members of Schannel are also KOLs, influencer who also have their own channels to create their own content but also help more people know their brand.

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CellphoneS - Điện thoại, laptop, tablet, phụ kiện chính hãng

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Z FOLD3 | Z FLIP3 5G
Ưu đãi cực lớn

AIRPODS 3 | PRO
Giá tốt mua ngay

XIAOMI 11T SERIES
Giá tốt quà ngon

ZENBOOK FLIP OLED
Đẳng cấp thời thượng

MÁY LỌC VSMART
Siêu sale giá sốc

SẮM SENNHEISER
Chỉ từ 2 triệu

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CellphoneS - Điện thoại, laptop, tablet, phụ kiện chính hãng

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Z FOLD3 | Z FLIP3 5G Ưu đãi cực lớn AIRPODS 3 | PRO Giá tốt mua ngay XIAOMI 11T SERIES Giá tốt quà ngon ZENBOOK FLIP OLED Đẳng cấp thời thượng MÁY LỌC VSMART Siêu sale giá sốc SẮM SENNHEISER Chỉ từ 2 triệu

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List the different digital channels they use to reach their customers

Email marketing: no-reply@be.com.vn

Facebook: https://www.facebook.com/begroupvn

Facebook allows for real-time interaction, helps run ad campaigns, and is a key platform for community building. It’s effective for targeting specific customer segments and enhancing brand awareness.

Tiktok: https://www.tiktok.com/@begroup.official

TikTok helps the brand tap into trends and engage with a younger demographic through entertaining and interactive content, driving brand awareness in a fun and engaging way.

App: be - Nền tảng đa dịch vụ

This directly engages customers, offering convenience and real-time interaction with the brand, supporting both customer retention and acquisition.

Youtube: https://www.youtube.com/@bevietnam

Video content helps convey the brand’s message more dynamically and offers a deeper connection through visual and auditory engagement. This aids in increasing brand recall and emotional connection.

Website: https://be.com.vn/

It serves as a hub for customers looking for more in-depth information, helping build trust and transparency, essential for brand credibility.

Zalo

Since Zalo is widely used in Vietnam, it's an effective platform for reaching local customers, especially those who prefer using a Vietnamese social media app. This helps in localized customer retention efforts.

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1. Website (E-commerce platform)

Primary sales platform, allowing customers to browse, shop, and engage with the brand's product line.

2. Instagram

Share visually appealing content that aligns with their streetwear aesthetic

3. Facebook

Facebook is used for a mix of promotional posts, product announcements, and customer interactions

4. YouTube

Share more in-depth content, such as behind-the-scenes videos, styling tips, and product launches

5. Email Marketing

Inform subscribers about new product launches, special promotions, and restocks

6. TikTok

TikTok allows Ananas to reach a younger audience through short, creative videos, often featuring influencers, sneaker unboxings, and behind-the-scenes clips.

7. Google Ads and Social Media Ads

Paid advertisements through Google and social media platforms like Facebook and Instagram help Ananas reach a wider audience, driving traffic to their website or physical stores

8. Online Marketplaces (e.g., Shopee, Lazada)

Ananas lists its products on popular e-commerce platforms like Shopee and Lazada to capture customers who prefer shopping on these large, trusted marketplaces.

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Digital channels: social media (instagram, website, video marketing

These platforms are crucial for visual brands like AASTU. They allow the brand to showcase its latest collections, engage with followers through posts and stories, run targeted ads, and collaborate with influencers. Instagram is particularly effective for visual inspiration.

Search Engine Optimization (SEO)

By optimizing their website and content for search engines, AASTU can improve its visibility in search results for relevant fashion-related queries. This drives organic traffic to their website, helping attract potential customers who are actively searching for fashion products or trends.

Influencer Marketing:

Partnering with fashion influencers allows AASTU to tap into their followers’ base. Influencers can showcase AASTU's clothing in their posts and stories, which can enhance brand credibility, increase brand awareness, and drive sales through trusted recommendations. They sponcered for many rappers, celebrities while they on the stage to perform,...

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- Facebook: Helps brands reach a large number of users, fashion enthusiasts.

- Instagram: Attracts Generation Y and Generation Z interested in fashion

- Tiktok: Expands brand visibility among Generation Z, unique and trending videos have high viral potential, helping L-Seoul grow its followers

- E-commerce Website: lseoul.com

Increase online sales, create a smooth user experience, product reviews and clear content

- Youtube: Build deeper connections with customers, help convey the story, design process and fashion spirit of the brand more deeply.

- Email Marketing: Convert potential customers into real buyers, promotional campaigns, discounts, suitable incentives to encourage repeat purchases

- Collaborations with Influencers:

Build credibility through influencers, reach new customers and increase word-of-mouth marketing. Not only expanding domestic customers but also expanding internationally, bringing Vietnamese products to foreign countries.(https://bazaarvietnam.vn/jennie-blackpink-mac-chan-vay-local-brand-viet-l-seoul/#post-2820898)

- Fashion show:

(https://kenh14.vn/thuong-hieu-thoi-trang-nu-l-seoul-don-tim-moi-co-nang-voi-2-bo-suu-tap-20230602172425955.chn)

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Từ một cửa hàng thời trang "vô danh" trong hẻm, L Seoul trở thành thương hiệu đốn tim giới trẻ trong những năm gần đây. Đánh dấu cột mốc "trưởng thành" sau thời gian "ở ẩn", thương hiệu đã tổ chức sự kiện Nightly Night nhằm re-opening gần đây. Với những ai là "fan" của những bộ váy ngọt ngào, cá tính và đón đầu mọi xu hướng thì không thể không biết đến.

"Spotlight" tại sự kiện lần chính là hai bộ sưu tập mới được thương hiệu cho ra mắt với tên gọi "A Line Of Beauty" và "A Muse's Garden" đã khiến giới mộ điệu mãn nhãn. Màn trở lại đầy tươi mới của thương hiệu cùng sự chuẩn chỉnh của bộ sưu tập khiến cho các đối tác, khách hàng có mặt tại sự kiện không khỏi bất ngờ.

Nguồn cảm hứng đến từ những điều đơn giản nhưng mới mẻ, bộ sưu tập "A Line Of Beauty" được tạo nên nhằm mang đến tự do, thoải mái nhưng vẫn có thể khoe được những đường cong mềm mại uyển chuyển của người con gái.

Dưới ánh đèn lung linh của đêm sự kiện, những tone màu được nhà thiết kế chọn lọc tỉ mỉ cho mỗi chiếc váy đều trở nên hay ho, thu hút mọi ánh nhìn. Nếu như màu be hay hồng pastel mang đến luồng gió mát mẻ cho mùa hè này thì những chiếc váy màu trắng ivory hay đen luôn ẩn chứa của sự đơn giản nhưng không kém phần nóng bỏng, sang trọng. Tất cả đã làm nên "A Line Of Beauty", một bộ sưu tập dành cho những ai luôn phát cuồng với những bộ váy sống động nhưng cũng đầy ngọt ngào.

Một trong những điểm đáng chú ý của bộ sưu tập này còn đến từ những chiếc nơ handmade đính kết đầy tinh tế cùng với những đường cắt may tinh xảo. Đây cũng được xem là một xu hướng đang "sốt xình xịch" trong năm 2023 này. Có thể nói, trong một đám đông, bạn sẽ trở nên vô cùng nổi bật "vạn người mê" nếu như đang diện trên người outfit của bộ sưu tập này.

Trái ngược "A Line Of Beauty","A Muse's Garden" với chất liệu lớn từ denim làm nên đã giúp cho bộ sưu tập cá tính hơn bao giờ hết. Mặc dù được lấy cảm hứng từ phong cách lãng mạn từ những năm 90, tuy nhiên bộ sưu tập này đã mang đến một phong cách thời trang đậm chất thời thượng, cũ nhưng không hề lỗi mốt. Đồng thời, cơn lốc "nữ tính nhưng vẫn cá tính" cũng chính là những gì mà nhà thiết kế muốn "thổi" vào trong bộ sưu tập này.

Bày tỏ niềm vui mừng sau một khoảng thời gian dài ẩn mình, anh Lâm - nhà sáng lập L Seoul cho biết: "2 năm ấp ủ, 5 tháng chuẩn bị và 1 đêm tuyệt vời chính là những gì mà Lâm muốn nói. Để có được ngày hôm nay, Lâm vô cùng cảm ơn tập thể 150 con người, đã cống hiến, đã đồng hành để làm nên sự thành công của 1 dự án". Màn "comeback" đầy hoàn hảo trong đêm nay của L Seoul đều đến từ sự chỉn chu và chuyên nghiệp trong khâu tổ chức, sự sáng tạo và bắt kịp xu hướng trong khâu thiết kế, sự đáng yêu và chu đáo của các bạn nhân viên. Hành trình mới của L Seoul hứa hẹn sẽ mang đến những điều bất ngờ cho những ai yêu thời trang trong thời gian tới.

L Seoul đã chính thức trở lại chiều lòng các tín đồ của những chiếc váy "kẹo ngọt". Trong tương lai, thương hiệu sẽ tiếp tục mang đến nhiều mẫu thời trang đa dạng, trendy phù hợp dành cho các chị em. Hiện thương hiệu có mặt tại 257B Nguyễn Trãi, Quận 1, TP.HCM.

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Thương hiệu thời trang nữ L Seoul "đốn tim" mọi cô nàng với 2 bộ sưu tập

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Chính bởi sự đột phá thiết kế với 2 bộ sưu tập trong sự kiện Nightly Night, thương hiệu L Seoul đã tạo được tiếng vang lớn trong giới thời trang.

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Google Ads: Google Ads enhance Canifa’s visibility across the web, particularly when users are searching for fashion products, driving traffic to their website and increasing brand recognition.

Facebook: Facebook allows Canifa to interact with customers, respond to inquiries, and address concerns in real-time, fostering customer loyalty. By frequently posting engaging content, such as promotional offers and product updates, Canifa keeps its audience informed and engaged, which helps in building brand recognition.

Instagram: Instagram helps Canifa build a trendy and fashion-forward image, which is crucial for positioning themselves as a stylish and affordable brand. Through visually engaging content such as lookbooks, fashion inspiration, and user-generated content, Canifa strengthens its relationship with its audience and makes their products more desirable.

Tiktok: TikTok’s format encourages interaction and user-generated content, enabling Canifa to engage with customers in a fun and dynamic way.

Youtube: YouTube allows Canifa to provide deeper insight into its products, such as how to style their clothing or what makes their fabrics special. This helps educate and engage customers who are looking for more detailed information.

E-commerce website: The website serves as the primary platform for Canifa’s online sales. By offering an intuitive shopping experience, with various payment methods and promotions, Canifa drives sales and revenue.

Zalo: Canifa uses Zalo to offer personalized messaging, promotions, and order tracking, which helps improve customer satisfaction and loyalty. Through Zalo, Canifa can send notifications, flash deals, and discount vouchers, encouraging immediate purchases.

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- Website: The primary hub for brand information, showcasing products, store locations, promotions, and blog content. It serves as an informational and transactional platform for customers.

- Social media (Facebook, Instagram, YouTube): These platforms are used to create brand awareness, engage with users, and showcase products through vibrant visuals, stories, and videos. They target younger, tech-savvy audiences with lifestyle and cultural content.

FB:https://www.facebook.com/phelaxinchao

Ig:https://www.instagram.com/phela_xinchao?igsh=MTlveGh3MnhjdG54Yw==

Tiktok:https://www.tiktok.com/@phela_xinchaoo?_t=8pSmo6FIaDn&_r=1

- Platforms (ShopeeFood, GrabFood, Be,...): Partnering with food delivery services allows Phê La to extend its reach to customers who prefer convenience, driving online sales and brand accessibility.

- Email Marketing: Phê La engages with its customers through newsletters, promoting new product launches, special offers, and brand updates, helping foster a loyal customer base.

- Google My Business: This helps improve local visibility, allowing customers to find Phê La’s locations easily through search results and maps.

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1. Official Website (tocotocotea.com) - Build brand identity and provide comprehensive information about the brand and its products.  The website serves as a primary platform for customers to explore TocoToco's menu, learn about franchise opportunities, and find store locations. This enhances brand credibility and offers a central hub for communication with customers.

2. Social Media (Facebook, Instagram, TikTok) - Engage with customers, create brand awareness, and attract a younger audience. TocoToco regularly posts creative and engaging content, such as new drink launches, promotions, and behind-the-scenes videos. Social media platforms help increase interaction with fans, especially through viral campaigns and influencer collaborations on TikTok, which resonate with the younger, trendy demographic.

3. E-commerce and Delivery Apps (ShopeeFood, GrabFood) - Increase sales by offering convenient delivery services. Partnering with delivery apps allows TocoToco to make its products more accessible to customers who prefer online ordering, especially during peak hours or in times of social distancing. This significantly boosts sales by reaching customers beyond physical store locations.

5. Email Marketing - Maintain customer relationships and promote exclusive offers.  TocoToco sends targeted email campaigns to update customers on promotions, new product launches, and special events, helping maintain engagement and driving repeat purchases.

6. Digital Advertising (Facebook Ads) - Increase brand visibility and attract new customers.  By using targeted ads on Facebook and Google, TocoToco reaches specific demographics and locations, increases brand awareness and driving both online and in-store traffic.

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Vinamilk redirected the entire website Giacmosuaviet.com.vn to a new domain, New.vinamilk.com.vn, thanks to which the new website also quickly increased its reputation with Google and easily replaced the website. old in ranking high on Google Search with keywords related to Vinamilk milk.

Content marketing: Vinamilk reaches Vietnamese mothers and children through family-related content including animated series, children's music videos and videos related to eating and cooking instructions. . From there, it strongly attracts the target audience.

SEO, SEM: Vinamilk uses a combination of paid advertising and search engine optimization to reach users on search engines.

Vinamilk's email marketing: Send emails to introduce products, promotions, and invite regular events to customers.

Social media: Facebook and Youtube are the main social networking platforms used by Vinamilk to interact with loyal customers and share with them information and ongoing events surrounding its brand.

With about 88 thousand people following the Facebook fanpage "Vinamilk – Shop & More" as of May 5, 2024 (an increase of 10 thousand people compared to March 15, 2024), almost every post of Vinamilk receives Get interactions from the community such as likes, shares, comments, with an engagement rate of at least 0.3%.

Vinamilk has become the gold standard in building meaningful content that connects with customers. Becoming the first consumer goods company in Southeast Asia to receive a Golden Button for reaching over 1 million subscribers on YouTube is a fantastic achievement and will be a proud moment for the entire Vietnamese marketing community.

In addition, Vinamilk has registered to participate in the Affiliate Marketing program on Shopee, so the websites specializing in price comparison mentioned above have shared the affiliate link of the Vinamilk store to attract customers who want to find places to sell milk. Vinamilk with the cheapest price.

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Brand: Quán Anh Cường (Whole Fried Chicken Restaurant)

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Brand: Quán Anh Cường (Whole Fried Chicken Restaurant)

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Brand: Anh Cuong Restaurant (whole fried chicken) Digital channels used: TikTok: This is the main channel where i discover the restaurant. Humorous, trending content quickly helps the restaurant attract a large number of followers and create a strong viral effect.

Many of his videos have millions of views, 17.2K followers and 1.1M likes.

-Food delivery apps: GrabFood,ShopeeFood: Help the restaurant reach customers who want to order food online, expand the scope of service and increase revenue.

-Physical stores: This is still a communication channel but also plays an important role in creating a first impression for customers, especially those who want to experience the product directly.

-Zalo: The restaurant can use Zalo to interact with customers, announce promotions or answer questions.

How these channels help the restaurant achieve its marketing goals:

Tik tok:

Increase brand recognition: Humorous, independent content helps the restaurant quickly become known to many people.

Attracting young customers: TikTok is a platform that young people love strategically, helping the restaurant reach potential customers.

Creating a viral effect: Interesting content is easily shared, helping the restaurant reach more people.

Food delivery app: Increase revenue: Help the restaurant reach customers who are lazy to cook or do not have time to eat out.

Expanding service scope: Help the restaurant serve customers in more remote areas.

Physical stores: Good customer experience: Customers can directly enjoy the products and evaluate the quality.

Increase brand authenticity: Customers can directly interact with the staff and the restaurant space.

Zalo, Phone number: Interact with customers: Help the restaurant build close relationships with customers, answer questions and receive feedback.

Special points: Creative content: Humorous, trendy content helps the restaurant stand out from the crowd and create its own mark.

Take advantage of trends: Catching trends quickly helps the restaurant always get the attention of the audience and create new content.

Connect multiple channels: Using a variety of channels helps promote to reach many different customers.

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The digital channels Cocoon Vietnam uses:

Website:

cocoonvietnam.com and myphamthuanchay.com => Provide detailed product information, customer reviews, and direct purchase options, enhancing customer trust and convenience

Social Media:

+) Facebook and Instagram: For engaging content, promotions, and customer interaction, helping to build a community and increase brand visibility.

+) YouTube: Cocoon shares product tutorials, customer testimonials, and brand stories, which help educate customers and build brand loyalty.

E-commerce Platforms:

+) Shopee and Lazada: These platforms expand their reach and provide easy access to their products, catering to the growing trend of online shopping.

Tiktok: connect with a younger audience and boost engagement, also increase popularity and sales

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Website: Boo’s website lets fans shop their collections and stay updated on what’s new.

Social Media (Facebook, Instagram, TikTok): They keep things trendy and engage with fans through regular posts and cool content.

YouTube: Boo uses YouTube to dive deeper into their brand with videos that showcase their vibe.

Email Marketing: Emails keep customers in the loop with exclusive offers and updates.

Delivery Platforms (Shopee, Lazada): Boo makes shopping easy by being available on popular delivery and e-commerce platforms.

Influencer Collaborations: Boo stays relevant by teaming up with influencers to spread the word.

SMS Marketing: They send out quick, direct deals and event invites via SMS.

Content Marketing (Blog, Articles): Boo shares lifestyle content that aligns with their brand to engage their community.

Online Advertising (Facebook Ads, Google Ads): Ads help Boo reach new customers and remind existing ones to shop their latest collections.

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1. Website : https://www.shebyshj.com/

Design and User Experience: Evaluate the aesthetics, usability, and responsiveness of the website. A well-designed site should be visually appealing and easy to navigate on both desktop and mobile devices.

Content Quality: Review the quality of content, including product descriptions, images, and blog posts. Content should be engaging, informative, and relevant to the target audience.

2. Social Media:

Platforms Used: Identify which social media platforms the brand is active on (e.g., Facebook, Instagram, TikTok, ).

Content Strategy: Analyze the type of content being posted (e.g., images, videos, stories). Content should be tailored to each platform and resonate with the target audience.

Engagement: Measure engagement rates (likes, comments, shares) to gauge how well the brand connects with its audience. High engagement often indicates that content is relevant and compelling.

3. Influencer Partnerships

Influencer Selection: Review the choice of influencers or brand ambassadors. They should align with the brand’s values and target audience.

Campaign Effectiveness: Measure the success of influencer campaigns in terms of reach, engagement, and conversions. Authentic and effective partnerships should drive positive results.

4. Online Reviews and Reputation Management

Review Platforms: Identify where customers leave reviews (e.g., Google Reviews, Facebook, local forums) and assess the overall sentiment.

Response Strategy: Evaluate how the brand responds to reviews, both positive and negative. Prompt and professional responses can enhance the brand’s reputation.

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Facebook: Engages a broad audience with posts, promotions, and contests, boosting customer loyalty.

Instagram: Shares visually appealing content, attracting younger audiences and enhancing brand image. (Link)

E-commerce platform: grabfood,...

Zalo: Provides direct communication and personalized promotions, driving foot traffic and retention.

YouTube: Offers video content to create an emotional connection and tell the brand's story.

Website: Central hub for menu information, store locations, and online ordering, supporting sales and convenience.(Link)

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1. Facebook Group: this local brand have a Group have 8k members, they are really into sartorial style. This group mainly shares tailored suits with high engagement, customer conversion rates can be high

2. Word of mouth: Ngựa Gỗ focuses on customer experience, most customers know through referrals because of high product quality, affordable prices, and highly knowledgeable staff about tailoring.

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1. Website: Trang bán hàng trực tuyến của Biti's Việt Nam (bitis.com.vn)

Purpose: Showcases product collections, provides company information, and allows for online purchases.

Marketing Goals: Enhances brand visibility, provides a direct sales platform, and supports e-commerce.

2. Facebook: Facebook

Purpose: Engages with a broad audience through posts, promotions, and customer interactions.

Marketing Goals: Builds brand loyalty, drives engagement with interactive content, and runs targeted ad campaigns.

3. Instagram:

Purpose: Shares visually appealing content, including new product launches, fashion trends, and lifestyle images.

Marketing Goals: Attracts a younger audience, enhances brand image through aesthetic content, and leverages influencer partnerships.

4. YouTube: (59) BITI'S - YouTube

Purpose: Features advertisements, product reviews, and behind-the-scenes content.

Marketing Goals: Provides in-depth information through video content, increases brand awareness, and helps with SEO through video visibility.

5. Email Marketing:

Purpose: Sends newsletters, promotional offers, and product updates.

Marketing Goals: Drives repeat purchases, informs subscribers of new collections or sales, and personalizes customer communication.

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Trang bán hàng trực tuyến của Biti’s Việt Nam

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Trang bán hàng trực tuyến của giày dép Biti’s Việt Nam, chuyên giày thể thao, dép người lớn, trẻ em

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1. Website(https://phela.vn): Information about brand story, menu, place address, news for discount, vouchers.

2. Facebook, Instagram, TikTok: Builds brand awareness and engagement

Showcases products, specials, and behind-the-scenes content

Allows for direct interaction with target customers

3. Email Marketing:

Keeps customers informed about promotions, events, or new menu items

Can be used for personalized offers to encourage repeat visits

4. Food Delivery Apps (Shopee Food, Grab,...): Expands reach to customers who prefer delivery

5. Mobile App:

Encouraging customer loyalty and repeat visits

Showcasing products and specials

Engaging with customers and building community

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1. Official Website: https://www.grab.com

The website serves as an information hub for services, offers, and general inquiries. It also includes blogs, FAQs, and links to download the app.

2. Mobile Application (App)

The Grab app is the main channel for engaging with customers. It includes services like ride-hailing, food delivery (GrabFood), package delivery (GrabExpress), and digital payments (GrabPay).

Push notifications are used within the app to inform customers about promotions, updates, and order status.

3. Social Media Platforms

Facebook: Used to share promotions, service updates, user stories, and interactive posts.

Instagram: Focuses on visual content such as product highlights, event snapshots, and promotions.

Twitter: Often used for real-time service updates, customer service, and announcements.

LinkedIn: Targeted towards a professional audience, sharing business updates, industry insights, and job postings.

YouTube: Hosts promotional videos, tutorials, and user stories.

4. Digital Advertising Platforms

Google Ads: Grab uses Google’s advertising platform to target potential customers via search ads, display ads, and YouTube ads.

Facebook Ads & Instagram Ads: These ads target users based on demographics, location, and behavior to promote specific services or campaigns.

Programmatic Advertising: Grab may use automated digital advertising to target users across websites and apps outside of social media and Google.

5. Influencer Marketing & KOL (Key Opinion Leaders)

Grab collaborates with influencers and KOLs across Southeast Asia to promote its services through authentic reviews, promotions, and challenges on platforms like Instagram, YouTube, and TikTok.

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CANIFA
1. Official website (canifa.com)
Increase online sales and provide detailed information about products, promotions, and customer service. The website is the main channel for customers to shop online, view the latest collections, and follow promotions. It provides a convenient shopping experience, helping to increase the conversion rate from visitors to customers.

2. Facebook
Increase brand awareness and interact with customers. Canifa uses Facebook to share new collections, update discount programs, and organize contests to increase interaction. Facebook is also a place for brands to receive feedback from customers and take care of customers.

3. Instagram
Building brand image, Instagram is an important channel for fashion brands because it focuses on images. Canifa shares beautiful images of products, outfit styles, and the latest fashion trends. This helps build an image and connect with young customers.

4. YouTube
Promote products to customers. Canifa uses YouTube to post videos introducing collections, fashion tutorials, and events. This helps customers better understand Canifa's products, while also creating trust in product quality.

5. Zalo
Personalized connection and customer care. Canifa uses Zalo to send notifications about promotions and new products directly to customers.

6. Google Ads
Increase website traffic and boost sales. Canifa runs Google advertising campaigns to drive traffic to the main website, focusing specifically on keywords related to fashion and new collections. Advertising helps reach potential customers when they search for similar products.

7. Gmail
Maintain connections with old customers and create loyal customers. Canifa sends regular emails to update on promotions, events, and new products. This helps maintain engagement with old customers and motivates them to come back to shop.

8. TikTok
Reach young customers and increase brand awareness through entertaining content. Content on TikTok is often entertaining and inspirational, helping to increase brand awareness in a natural way.

9. E-commerce platforms (Shopee, Lazada)
Expand sales channels, help customers shop easily and reach new customer files. Canifa is present on major e-commerce platforms such as Shopee, Lazada, helping to reach customers who regularly shop online and increase sales through these platforms.

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1. Facebook: Dirty Coins promotes new collections, hosts giveaways, and interacts with its fan community.

2. Instagram: showcase its style through images and short videos, regularly posting lookbooks, product images, and brand activities. Instagram Stories and IGTV

3. Website: https://dirtycoins.vn/

4. Shopping platform: shopee, lazada, tiktokshop

5. Youtube

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- Channels:Facebook, Instagram, Twitter, TikTok.ec : Create a community around the brand, increase interaction with customers, share product images and promotions. At the same time, social media also helps Starbucks listen to customer feedback.

Email Marketing : Provide information about promotions, new products and special events. Help maintain relationships with customers and encourage them to return.

Official Starbucks website and app: Provide information about products, store locations, and allow customers to order online. The app also integrates a loyalty program, encouraging customers to return to

Facebook, Google ADS : Increase visibility and reach target customers. Helps increase sales and attract new customers.

Influencer Marketing: Expand your reach and build brand credibility through referrals from influencers.

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1. Website: Provide information about the store (menu, story behind products, promotion, member card,…)

2. Social Media (Facebook, Instagram, Tiktok): Increases brand visibility

Provide menu, images of products, interactive content, customer feedback, and targeted advertising.

Sharing behind-the-scenes content, and promoting special events or discounts.

3. E-Commerce Platform:

Offers an online shopping option for customers who prefer to order from home. The website can feature detailed product information, a blog about coffee and tea culture, and a platform for online promotions and subscriptions.

4. In-store advertising: advertise and promote sales. Brands utilize packaging, menus and signs to convey product messages as well as the latest ongoing media campaigns.

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Dirty coin is one of the most famous street wear brand  from Viet Nam.  They have various ways to make their products to be well-known.                                  1. Instagram                                                                              Dirty Coin bring their product to one of the most visualize app own by Meta. They publish product's pictures on this platform to reach more potential customers and increase the reputation.                                  2. Website                                                                                    By custom a website with the provide of a lot of information like price, menu, trending product. They grab a lot of attention from the customers espescially for young generations.                                          3. Tik tok                                                                                  They collab with a lot of KOC and influencers to participate in the trending tik tok video which is one of the easiest way to reach the consumer in the digital era.                                                     

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Local brand Dirty coin digital marketing (M.Hieu)

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Local brand Dirty coin digital marketing (M.Hieu)

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1. Detailed product usage video clips on tiktok

=> Attract customers who are just starting to approach makeup

=> Help each individual understand the product better.

2. Booking KOCs/KOLs

=> Create product trust thanks to the appeal of famous people and the desire to become more beautiful from customers

=> Compare specific advantages that other products do not have

3. Interact in beauty and makeup groups/forums

=> Initially approach people who already have knowledge about beauty, and then receive positive feedback from them to build the image and reputation of the brand

Run Facebook ads

=> Reach a wider customer base

4. Special free experience (having a separate person in charge at the counter, more prominent counter design, promotions) at the point of sale

=> Customers will receive dedicated and professional care from the instructor.

=> Collect customer needs.

Đỗ Thu Ngân - 21070500

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1. Social Media:

Facebook: VinFast utilizes Facebook to create engaging content, share updates on new models, and foster community interaction. They run targeted ads to reach specific demographics and use Facebook Insights to track audience engagement and behavior.

Instagram: VinFast leverages Instagram's visual platform to showcase their vehicles' aesthetics, share behind-the-scenes content, and run contests or giveaways to boost engagement.

TikTok: VinFast has embraced TikTok to connect with younger audiences through short-form videos showcasing product features, brand stories, and trending challenges.

2. Website:

VinFast's website is designed to be user-friendly and informative. It provides detailed product information, a vehicle configurator, dealership locator, and online booking options.

E-commerce Integration: VinFast has integrated e-commerce functionality on its website, allowing customers to purchase vehicles online. This offers convenience and expands their reach to customers who prefer online shopping.

SEO Optimization: VinFast optimizes its website for search engines to improve organic visibility and attract potential customers searching for keywords related to their brand or products.

3. Email Marketing:

VinFast builds and maintains an email list to nurture leads and send targeted promotional offers. They use email marketing automation tools to personalize campaigns and track open rates and click-through rates.

Customer Segmentation: VinFast segments its email list based on customer demographics, preferences, and purchase history to deliver more relevant and personalized content.

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Nón Sơn, established in 1996 by Mr. Trần Anh Sơn and Mrs. Nguyễn Thị Thu Hà, has become a prominent name in Vietnam's retail landscape. Known for its striking pink stores located on prime streets and intersections, Nón Sơn has expanded to nearly 200 stores nationwide. Despite a slight revenue dip in 2021 due to the COVID-19 pandemic, the brand has consistently grown its revenue from 67 billion VND in 2017 to 135 billion VND in 2021.

Unique Marketing Strategies of Nón Sơn

1. Strategic Location and Store Design

Prime Locations: Nón Sơn strategically selects high-traffic street-front locations in city centers and busy shopping areas. These spots help the brand attract a large volume of customers, including both locals and tourists. By choosing areas with heavy foot traffic, Nón Sơn enhances visibility and provides ample opportunities to engage potential customers.

Tourist and Shopping Areas: Many Nón Sơn stores are situated near popular tourist destinations or bustling shopping districts. This placement not only boosts brand presence but also attracts tourists seeking souvenirs or local products, further increasing store traffic.

2. Distinctive Store Design

Bright Signage: Nón Sơn's use of vibrant pink signage ensures its stores are easily recognizable from a distance. This bright color scheme creates a cheerful and inviting atmosphere that captures attention and makes the store memorable.

Prominent Logo: The brand’s logo is simple yet distinctive, featuring contrasting colors and a clear design. This aids in brand recognition, making it easier for customers to identify and remember Nón Sơn when they encounter the logo elsewhere or while searching for products.

Store Layout and Decor: Nón Sơn’s stores blend modern and traditional design elements, featuring spacious fronts, attractive interiors, and culturally themed decorations. This combination creates a memorable shopping experience, highlighting products and making them easier for customers to explore and choose.

3. Marketing Benefits and Outcomes

Enhanced Brand Recognition: The use of bold signage and a memorable logo helps Nón Sơn stand out from competitors, increasing brand visibility and reinforcing brand recall among customers.

Customer Attraction: Prime store locations and eye-catching designs draw the attention of passersby and create opportunities for new customer visits. Stores situated in busy or tourist-heavy areas are more effective in attracting new customers.

Long-lasting Impressions: Impressive store design and standout signage not only attract customers but also create a positive and enduring impression. This helps in building brand loyalty as customers are more likely to remember and return to the brand.

Nón Sơn’s marketing strategy effectively leverages prime locations, distinctive store designs, and strategic branding elements to enhance brand visibility and customer engagement. By focusing on these areas, the brand has successfully created a strong market presence and maintained its growth trajectory, despite challenges. This approach underscores the importance of location and design in retail marketing, demonstrating how these elements can significantly impact a brand’s success.

Phạm Khánh Linh

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. Facebook: connect with a broad audience, announce special deals, and engage with customers through comments and messages.

. Instagram: highlight their colorful, trendy beverages, attract younger customers who value visuals and branding, build a strong brand image, align with current food trends, and use hashtags to reach a wider audience.

. TikTok: tap into younger audiences with viral challenges, fun trends, and quirky videos.

. Zalo: share promotions, offers, and new product launches directly to customers’ inboxes, provides a more personal connection and can help the brand maintain customer relationships.

. Delivery Apps ( Grab, Baemin, e.g.): extends their reach to a wide customer base who prefer online orders. Delivery platforms not only increase sales but also provide convenience, ensuring customers can enjoy their drinks from home or work.

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1. Website (E-commerce Platform):

Allows customers to easily browse and purchase cosmetics, offering a smooth shopping experience. It also provides detailed product descriptions, customer reviews, and potentially a blog that covers beauty trends — improving brand credibility and helping drive online sales.

2. Instagram:

Visual platform. Lemonade showcases its cosmetics through makeup tutorials, influencer collaborations, and customer testimonials. It builds a loyal community and attracts beauty enthusiasts while creating buzz around product launches and new collections.

3. Facebook:

Facebook allows Lemonade to engage with a wider audience and run targeted ad campaigns that reach specific demographics. The platform is also useful for organizing events (such as makeup workshops or online contests) and interacting with customers through comments and messages, thus strengthening customer relationships.

4. TikTok:

TikTok’s short, engaging videos allow Lemonade to create viral makeup tutorials, product challenges, and influencer collaborations. This helps Lemonade tap into a younger demographic that is highly engaged with beauty trends. TikTok can boost brand awareness and make Lemonade's products trend among younger users.

5. YouTube:

Long-form video content for makeup tutorials, product reviews, and brand storytelling. Lemonade can collaborate with popular beauty influencers for reviews or sponsored content. YouTube builds trust with customers by providing educational and entertaining content, driv

6. Google Ads & SEO:

Google Ads target high-intent customers searching for cosmetics online, while SEO ensures the brand ranks organically on search engines. This increases visibility, especially when people look for local Vietnamese beauty brands, driving new traffic and potential conversions.

7. Email Marketing:

Direct communication for personalized offers and product updates. Inform customers about new product launches, exclusive discounts, and skincare tips. Personalized emails with product recommendations help drive repeat purchases and maintain customer loyalty.

8. SMS Marketing:

Direct messaging for promotions and product updates. Reach customers quickly with time-sensitive offers, such as flash sales or exclusive product restocks. It’s an effective way to drive immediate traffic to their website or stores, especially during promotional events.

9. Influencer Marketing:

By partnering with Vietnamese beauty influencers, Lemonade can tap into their fanbase, gaining credibility and visibility through authentic reviews and tutorials. This is key to building trust with potential customers and growing the brand's presence in the local beauty community.

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1. Social Media (Instagram, Facebook, Tiktok)

It helps to build brand awareness, strengthen customer interaction, increase sales, and enhance brand recognition.

2. E-commerce (Official website, Third-party platforms like Shopee, Lazada to tap into a broader customer base.)

Their e-commerce channels enable them to sell directly to customers, eliminating intermediaries and maximizing profits and e-commerce platforms provide valuable data on customer behavior, preferences, and purchase history, which can be used for targeted marketing.

4. Email Marketing:

NAKED by V sends regular newsletters to their subscribers, sharing updates, promotions, and exclusive offers to customer retention helps maintain relationships with existing customers and encourage repeat purchases.

Besides, they can send personalized offers based on customers' purchase history and preferences (Targeted promotions).

5. Influencer Partnerships

Send products to influencers for reviews and unboxings, increasing brand visibility and generating user-generated content.

6. Paid Advertising (Social media ads, Google Ads)

Target specific demographics and interests with paid ads on platforms like Facebook, Instagram, and TikTok. And Use Google Ads to reach potential customers searching for beauty products or related keywords.

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Phúc Long’s digital marketing strategy revolves around multiple channels that help it connect with customers, boost engagement, and drive sales.

1. Website: Phúc Long’s website provides detailed information on the menu, store locations, and product offerings like tea, coffee, and merchandise. It also directs users to delivery platforms, enhancing accessibility and trust among customers.

2. Social Media (Facebook, Instagram, TikTok): These platforms are used to promote new products, engage with customers, and share user-generated content. Through social media, Phúc Long increases its brand visibility, especially among younger audiences, while promoting special offers and seasonal campaigns.

3. E-commerce Platforms (GrabFood, ShopeeFood, Baemin, etc.): By partnering with popular delivery platforms, Phúc Long expands its reach to customers who prefer home or office deliveries. This strategy helps boost sales and ensures convenience for its customer base, offering timely promotions that increase visibility.

4. Online Member Order Website: Phúc Long’s online member order system allows loyal customers to place orders directly through the website, offering personalized promotions and access to exclusive products. This enhances the overall customer experience and encourages repeat purchases by rewarding loyal customers.

5. Email Marketing: Phúc Long sends personalized emails to keep customers informed about promotions, new products, and brand updates. This direct communication helps maintain engagement with the customer base, offering exclusive deals that promote customer retention and loyalty.

6. Online Ads: Phúc Long runs targeted online advertisements to reach specific customer segments, promoting brand awareness and encouraging foot traffic to its stores. These ads are tailored to customers’ preferences and locations, driving both online and offline sales.

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Cazi is a Vietnamese fashion brand headquartered in Hanoi. It specializes in providing a wide range of modern apparel and accessories for chic and active youth. To reach its target market, Cazi uses several digital marketing channels. Accordingly, each channel used will serve the set marketing goals differently. Some of these digital channels include:

1.Social media (Facebook, Instagram, TikTok):

Cazi actively creates content that impresses and attracts customers through platforms such as Facebook, Instagram and TikTok. Besides, they always interact very well with their customer files. These channels are ideal for them to introduce new collections, share user-created content. They create and run promotions on special occasions. They have helped build brand awareness, drive community engagement, and drive direct sales through targeted ads and influencer partnerships like KOLs/KOCs.

2.Search engine marketing (SEM) and SEO:

By optimizing their website for search engines and running targeted Google Ads. Cazi attracts customers who actively search online for relevant fashion products. This increases website traffic, enhances brand visibility, and drives higher purchase intent.

3.E-commerce website:

An important component of a brand is the website which provides information about products, sales and consumer service. It means that customers get quick and easy access to products, helps to increase conversion and provide Cazi with customer data for further targeted advertising.

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The Wolf is a shoe brand in Vietnam founded in 2016.

1. Facebook:

- The Wolf frequently posts about new collections, promotional events, and customer feedback on their Facebook page.

2. Instagram:

- They leverage Instagram's visual platform to showcase their fashion designs, with high-quality images and partnerships with influencers.

3. TikTok:

- The Wolf uses TikTok to create trendy and relatable short videos, such as styling tips, behind-the-scenes content, and product launches.

4. YouTube

- The brand posts more detailed content on YouTube, including fashion event coverage, interviews, and collection previews.

5. Website:

https://thewolf.vn/pages/lien-he

- Their official website is where they display their full product range and offer easy navigation for online shopping.

6. Shopee/Lazada:

- The Wolf uses these popular e-commerce platforms to reach a wider audience and offer convenient purchasing options.

7. Threads

- They leverage the app's visual platform to showcase their fashion designs, with high-quality images and partnerships with influencers.

-In addition, they are getting closer to their target audience of today's youth.

8. Influencers

Use images of celebrities and influencers to promote products

By utilizing these channels, "The Wolf" is able to establish a strong online presence, engage a fashion-savvy audience, and drive both e-commerce and in-store sales. Each platform contributes to their overall goal of brand recognition, customer engagement, and sales growth.