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Instructor’s Assignment/Assessment Prompt:

Design a case study assignment where students must apply strategic management concepts to solve a real business problem. Include specific requirements for students to demonstrate how theoretical frameworks can be used in practical situations.

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Share your feedback on the distinctive human skills and/or how GenAI can supplement learning here

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Share your feedback on the distinctive human skills and/or how GenAI can supplement learning here

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Answers the question: where/When do we apply this?

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Answers the question: where/When do we apply this?

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Answers the questions: What steps do we take?

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Answers the questions: What steps do we take?

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Student's Generative AI Learning Prompt:

I'm analyzing [specific company]. Can you help me apply Porter's Five Forces (or another framework) to this company's situation? Walk me through how to use the framework step by

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Students aren’t just absorbing content; they’re actively engaging with the research by critiquing, analyzing, and applying it.

This approach aligns with Bloom’s Taxonomy: At the Evaluate level, learners must judge the value of information based on criteria. At the Apply level, they put theoretical knowledge into practice.

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Evaluating research methods (e.g., sample size, ethical standards, ROI metrics) encourages higher-order thinking.

Students become aware of their own thinking processes—questioning assumptions, recognizing bias, and assessing the validity of data.

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By comparing multiple sources or alternative interpretations, students learn to reflect on why certain conclusions are drawn.

Reflection solidifies understanding and refines their decision-making for future projects.

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The assignment simulates professional scenarios—evaluating a promotional strategy’s effectiveness is a common task for marketing teams.

Understanding how to critique data reliability and measure ROI is key for marketing analysts, brand managers, or consultants.

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Students typically undertake this assignment once they’ve studied basic market research concepts (sampling techniques, data collection methods, statistical analysis).

It’s most effective when students already have a foundational grasp of marketing principles and are ready to apply or evaluate these concepts in context.

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The assignment can serve as a culminating project where students integrate various lessons (consumer behavior, marketing strategy, ethics, etc.) into one coherent analysis or application.

It’s valuable in advanced undergraduate courses or in practical modules that focus on real-life case studies.

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Data and Sources

Examine each study or metric for credibility, relevance, and bias. Note strengths and weaknesses.

Analysis or Application

Evaluate: Judge how well the data and methods support the stated conclusions.

Apply: Formulate a strategic plan based on research insights and best practices.

Justification

Provide evidence-based reasoning, tying your conclusions or recommendations back to the criteria and data.

Reflection

Address limitations or alternative perspectives and suggest ways to improve future research or campaigns.