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According to ABTA travel trends report that in 2024 83% of people where booking their holidays online. 17% went in store and 16% did it over the phone and the 9% someone else booked it for them. Prior to the growth of the internet booking holidays within a travel agent was the preferred way to book. Travel companies have had to make apps so its easier for people to book holidays and keep it safe. our mobile phones can do everything for us now so we can use it as a tour guide, travel agency, find you the best restaurant, maps and many more. According to trip advisor 45% of users use their phone for everything having to do with

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We live in a society where things are constantly changing and this there for means that our demands as consumers change constantly too. More recently after covid-19 travellers have remembered all the things they love about travelling and exploring the world and how their travel impacts the world. Due to this new trends have emerged and existing trends have accelerated.

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Sustainability, is about looking after the environment and that's mean a priority for a travel and tourism organisations for some time now. Statistics provided by Mintel suggest that 75% of people want to do more for the environment when travelling. In the same report it reads 27% of UK adults agree that the environment is more of a priority now more than before the pandemic. Companies are responding by introducing new practices to become more sustainable. Emirates have been trying to reduce the amount of single-use plastic waste since 2019. The airline began simply by replacing plastic straws with paper ones, then paper bags for inflight purchases instead of plastic ones. Virgin has also introduced other sustainable practices such as using blankets made from recycled plastic bottles and recycling plastic bottles sold on flights. They believe that these changes could prevent over 80 million single use plastic items from ending in landfills

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Social media is a factor that has contributed to the forever changing trends that the uk travel industry faces. Social media is used for finding travel inspiration, and you can book through apps on your smartphone.

Social media has changed the way people approach their trip planning, According to statista, 36.5% of travellers said they used social media to find travel inspiration or ideas. The trend is more provalent.

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The younger generation shows highest interest in taking a sea cruise. In 2023 there was a regular pattern emerging that people want to go on longer and more immersive itineraries cruises are so popular because they provide value for money accommodation, daytime and evening entertainments transportation between destination. Opportunity to visit a range of cities and islands the whole family can be catered for. can sail from UK ports adults cruise only. The amount of people who have taken cruises in the last year has grown, they haven't declined however, the cruise industry has an excellent repeat market.

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Social changes in travel and tourism refer to shifts in consumers behaviours, preferences, and demographics that influence the way in which people travel. Social changes are often linked to external factors including technology, economic, developments and trends.

Grey market

Grey tourism is the niche market which targets the older travellers. The older generation are living longer and with better health care the ageing population are feeling healthier enough to be able to go on holiday. The grey market have more disposable income and more free time making them an important customer type for travel and tourism organisations.

Millenials

Millenials are are staying at home for longer , staying in education for longer, starting families later in life, Use of social media.

Social media travellers

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Solo travel as a global trend continues to grow - October 2023.Make up around 18% of global bookings solo travel is becoming ever more popular and has increased by 7% in the last year alone. 38% of those who have travelled solo will do so again. hotelsscan.com noticed 170% increase in the last 18 months for those looking to book a room for themselves with popular destinations including Thailand , Peru, Sydney , Portugal and Vietnam.

even cruise operations have to adjust their offerings to cater for higher numbers of passengers travelling alone Norweigan cruises adopted to this trend by launching studio rooms especially designed for single travellers.

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Cruising into the new year: top trends to look forward to in 2023 - Ship Technology (ship-technology.com)

https://www.mintel.com/press-centre/travel/pushing-the-boat-out-cruise-sector-set-to-grow-faster-than-the-wider-overseas-holiday-market

https://www.carricktravel.com/blog/so-why-is-cruising-so-popular-these-days/

https://www.abta.com/news/abta-research-reveals-year-year-rise-solotravellers#:~:text=Almost%201%20in%205%20(19,from%20just%206%25%20in%202022.

Cost of living latest insights - Office for National Statistics (ons.gov.uk)

How Has the Pandemic Impacted Inflation - Nationwide Financial

Cost of living ‘to impact almost half of people’s holiday plans’ | Travel Weekly

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Grey Tourism is the niche market which targets the older travellers. The older generation are living longer and with better health care the ageing population are feeling healthier enough to be able to go on holiday. The grey market have more disposable income and more free time making them an important customer type for travel and tourism organisations. Saga holidays is an example of a tour operator that only specialise in holidays for over 50's.

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Millennials are are staying at home for longer and in education along with starting families later in life. This means that they have more deposable income to spend on leisure time.

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The cost of living crisis refers to a period of time which the cost of everyday essentials such as bills and foods increases more than average over a short period of time. In October 2022, prices of consumer goods and services rose by almost 10% which was the fastest rate in four decades. There has been factors that have contributed to the cost of living crisis including Brexit, meaning the pound is weaker meaning that people get less for their money. Covid-19, as a result of this there were chain supply issues that causes prices to rise and finally, the Ukrainian war, this lead to an increase in oil prices and disrupted other exports including food, metals and gas.

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Cost of Living and it's impact on Travel. 

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Cost of Living and it's impact on Travel. 

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It was reported by Travel Weekly that the cost of living was going to impact almost half of peoples holidays plans. Although people wanted to get away, people were looking for cheaper destinations and people were planning on cutting their spending budget.