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The lawyer that used AI and it created a fake court case because it hallucinated.

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Not fact checking what AI generates for you and putting that out into the world, spreading misinformation

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It will take people out of there businesses and take over all media. Possibly replace the CEO’s of the media platforms because of the high tech behind AI.

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AI can be a good organization tool to organize information you already have down, and it can be good for generating initial ideas that you can then take and make your own with actually human thoughts behind it, but its not professional to have it do everything for you, to not fact check what it generates, and if you do have it do something for you (like make an AI video), to not disclose that it was used

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To spell check or check for info bias

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As a grammar and concision tool, but never original writing or writing entire pieces from scratch.

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Generative AI certainly can be useful but it often replaces the human critical thinking and creativity that I think are important for communications

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AI will (and already is) contributing to lack of media literacy and critical thinking skills, as people can’t do things for themselves anymore and have to use AI to write their essays or brainstorm for them.

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generative AI helps speed up the drafting process for all different types of content, including news articles, marketing copy, and social media posts

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There will be a lack of originality in media if comms professionals use it to write/produce their work.

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Some things may become easier and less time consuming, but it also makes more room for spreading misinformation, and can make things that once felt human and something you can connect to have less expression and a voice

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It will decrease a lot of job opportunities and flexibility because AI can do a lot of the jobs and/or multitask

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Reading through your writing and giving feedback

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More stuff can be produced faster, discouraging humans from doing the same things.

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More stuff can be produced faster, discouraging humans from doing the same things.

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Posting false political or news videos

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Copy and pasting all of AI's work without thinking about the accuracy or plagiarism.

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Trying to promote your event by asking AI to generate you a poster and do none of the work yourself. 

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Trying to promote your event by asking AI to generate you a poster and do none of the work yourself. 

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Ask it for clarification or to double check things. 

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Ask it for clarification or to double check things. 

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The innovation of generative AI can take away from the authenticity of information given from media outlets.

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Going to be able to post articles or any online media faster because more information is going to be accessible for the author and all they will have to do is put it together 

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Going to be able to post articles or any online media faster because more information is going to be accessible for the author and all they will have to do is put it together 

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Communications still will be important to help others understand the impact of AI and ideas behind it.

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AI can be a good resource for any type of brainstorming or feedback can make a lot of things easier throughout the communications process.

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They can use it responsibly for things that are reasonable and ethical. Using AI for everything is not only bad for media authenticity, it’s also bad for the enviroment.

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The innovation or AI and LLM's will reduce language barriers in communication and make it very easy to produce scripts or articles.

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AI will likely replace creativity and promotion of critical thought. With AI comes reliance, and communication jobs need creativity and collaboration to achieve grand ideas.

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What it means for communications and media: Many companies will use AI for efficiency. It won’t replace media because media relies on the real world in order to be relevant.

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To help summarize or organize data and information that would normally take a long time and require more effort.

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A real world example that could be unethical: AI can steal the works of other people and make it its own

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Air Canada used an ai chatbot for their customer service and gave a customer wrong information about a policy. the customer had to take legal action

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How could comms professionally use AI as a tool responsibly: Use it in ways that will benefit everyone involved (employees, companies, consumers)

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Using AI without fact checking it, or just copy and pasting what it gives you without putting any thought into the information it gave you.

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People or things being wrongfully displayed by generative AI which can be harmful or defamatory.