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Guide - Finding Trusts, Foundations and Grants

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Guide - Finding Trusts, Foundations and Grants

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Guide - Finding Trusts, Foundations and Grants

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Guide - Finding Trusts, Foundations and Grants

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Maximising success: What’s hot in fundraising right now - Benefact Group

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AI continues to be a hot topic. In this session we will explore the potential opportunities and challenges that rapidly developing Artificial Intelligence (AI) technology will bring for charities. We will look at how AI is already being used to help deliver charitable social missions in innovative new ways, and how the technology might radically alter the operating environment for charities in the future, by creating both new ways of working as well as new practical and ethical challenges.

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Five-minute videos from The Chartered Institute of Fundraising

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Five-minute videos from The Chartered Institute of Fundraising

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Share your videos with friends, family, and the world

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Briefings and resources We have produced and collated a number of useful resources and guides to support the effective running of your organisation. Digital Case Management Systems for Small Charities Cybersecurity and Data Protection Guide Digital Conversations (infographic) Digital Resources Guide (Part 1) Digital Resources Guide (Part 2) Facebook Groups Social Media Policy Guide Twitter: [...]

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Practical tips on how to find the money you need for your group or charity

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Volunteers play an important part in fundraising and supporting charitable giving. They host community events, carry out street collections, raise funds online and take part in challenge events to support the causes they care about. This page explains the different volunteer fundraising arrangements that exist, and what this means for charitable organisations and volunteers.

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Fundraising tips and templates for charities

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Fundraising tips and templates for charities

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Useful guides and tools for charity fundraising.

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Insights from IVAR (Institute of Voluntary Action Research)

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Insights from IVAR (Institute of Voluntary Action Research)

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Charities - Challenges, Insights and Resources - IVAR UK

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Access our resources and insights from working with inspiring charities, covering projects across various aspects of their work.

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Listen to the Bright Spot Fundraising Podcast, where we interview brilliant fundraisers and charity leaders about what they do to make a bigger difference.

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Chartered Institute of Fundraising - How to develop a fundraising strategy, with a template

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Developing a well-thought-out fundraising strategy is essential for small charities to achieve their financial goals and sustain their mission. This is our guide on how to create a fundraising strategy.

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In the Odyssey, a poet mentions that his songs were put into his heart by the gods. And Homer affirmed that the inspiration comes from a "divine breath". His explanation is probably not true, but I like it better than Freud's, who located the inspiration in the artist's internal psyche, the product of an unresolved psychological conflict or childhood trauma, and associated it with deep wounds.

Inspiration comes from where it comes from, it is still a quality of being that has something magical and elusive. There are many great quotes about inspiration. Picasso used to say: "When inspiration comes, let me find myself working." And, in the same sense, Edison is credited with the phrase: "genius is 1% inspiration and 99% perspiration."

In this post I collect videos from non-profit organizations with great doses of creativity. I hope that seeing them the muses will visit you and present you with great ideas.

Follow the frog

Humor is not used much in fundraising campaigns. Nonprofits deal with very serious issues and, in most cases, the creativity of the campaigns is focused on the raw impact and the stirring of consciences. But when excellent professionals use humor intelligently, as in this 2012 campaign, they create small works of art: imagination, impact and top of mind awareness. Just Follow the Frog! You don't have to go to the ends of the Earth to save the rainforest.

Likes don't save lives

Awesome campaign by UNICEF Sweden. What starts out like so many nonprofits campaigns we've already seen, presents an unexpected script twist at the end. We get emotional, we empathize with the situation of the protagonist child, we feel sad. We are about to "like" and ease this emotion a bit. Show our solidarity. So UNICEF Sweden goes and says: "Likes don't save lives. Money does." Sparkly!

Cover the cost

The first step in empathizing with a person is being able to put yourself in their situation. In this great awareness campaign, through a simple game, they make us aware of the dramatic situation that many people live around us. Would you rather...?

We're the SuperHumans

In "Rio Paralympic games 2016", we found another work of art of creativity applied to a good cause. "We're the Superhumans" teaches us people with a willpower and self-improvement beyond all measure. From joy, from music, from the pride of being super human, of being admirable, of breaking marks and limits. In the video there is not a hint of disability, we only see maxability.

Share your #Booberang

A fresh and natural campaign for the prevention of breast cancer. Not complex. No taboos. Do not beat around the bush. Just share your #booberang. Great!

It seems that YouTube considers women's breasts to be age-restricted content. Dont have much sense. In any case, here is the link: https://youtu.be/S9Ui6DCEyGE

How to look your best the morning after

In 2012, Refuge partnered with pro-bono partners BBH and makeup artist Lauren Luke to launch a brilliant awareness campaign. Sadly, 8 years later, we still need these types of campaigns. Let's show women that they are not alone and help them break the silence. Thousands of women and children suffer domestic violence every day, but it remains a hidden crime.

El otro Black friday

The Khanimambo Foundation helps children from the most deprived areas of Mozambique. And they propose us a most spectacular Black Friday: offers !; Run they fly! Since their founding, they have long produced extraordinary fundraising creatives like this video. Don't lose track of them. Khanimambo (thank you, in Changana language) for the communication partners who work so well, and all the luck in the world.

Everything is not awesome

When Greenpeace launched its campaign for LEGO to end its association with Shell, it was a before and after in terms of awareness campaigns. They not only managed to prevent LEGO from renewing its contract with the oil company, but also the participation of more than 1 million people and put the defense of the Arctic in the foreground. Not to mention the plastic quality of the video, the rhythm, the musical theme ... An outstanding campaign from start to finish.

Family changes the situation

We all know that emotion is the magic ingredient, essential to reach people. The video I propose to you, by LOVE146, is a beautiful combination of sound, graphics and text, which manages to create an affective bond with its social base. It makes them feel the brand as their own thing, that they feel part of the organization, part of LOVE146 family.

Coming soon in theaters

Some of the campaigns I have selected are out of the budget of many nonprofits. But not everything is having a big budget and a great agency. Creativity can lead us to great results with means available to anyone. It is a question of attitude. To look for ideas. Not to settle for doing the usual.

We will continue to collect and publish selections of great creatives in third sector campaigns. Because the difference is in how we reach people, in transmitting, making them vibrate, moving... We will continue on the path of learning from the best and never losing ambition, to put everything at the service of good causes.

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9 inspiring charity video campaigns - GoodProfits

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GoodProfits - 9 inspiring charity video campaigns

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131/ SCOTTISH FUNDRAISING CONFERENCE - ESTHER KWAKU

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The official account of the Do More Good podcast available from all good podcast distributors.

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Fundraising events guide: 25 email templates and tips

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We share tips for creating better email campaign strategies to engage audience and boost fundraising events, with insight from fundraising experts iRaiser and its latest online guide

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New guidance on best practice and accountability in face-to-face fundraising 

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New guidance on best practice and accountability in face-to-face fundraising 

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Chartered Institute of Fundraising - Partnering with Purpose: A guide to charity-agency partnerships and payment models

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The Chartered Institute of Fundraising is pleased to publish new guidance aimed at strengthening best practice and accountability in face-to-face fundraising across the sector.

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Uncovering common behaviours of a successful fundraising organisation

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Uncovering common behaviours of a successful fundraising organisation

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Experts explore the key learnings from organisations that raise funds successfully.

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In a world where urgency often drives investment decisions, it's understandable that funders look for quick, quantifiable results that can be reported and scaled efficiently.

This means a focus on metrics like 'number of sessions delivered', 'participants engaged', 'resources distributed', 'surveys completed', or 'events held' are easy to track and communicate. While these indicators provide a surface-level picture of activity, they rarely capture the lasting change that many social interventions aim to achieve.

I believe that it's time for a new funding mindset. One that is built on prioritising long-term outcomes, investing in relationships, supporting contextual complexity, and valuing stories alongside data.
The Case for Long-Term, Preventative Investment
There is a growing disconnect between how meaningful change unfolds within communities and how funding models are currently designed. Today's most persistent social issues - from poverty and family breakdown to educational disparities and mental health challenges - are deeply rooted and generational. They demand sustained, relationship-based, community-led responses. Yet, most funding remains short-term, transactional and geared toward immediate outcomes.

Evidence continues to underscore the shortcomings of this model. For example, a recent Nesta report calls for a shift away from short-lived, project-based grants toward longer-term, adaptive partnerships that allows deeper impact to take root.

Addressing complex problems like family breakdown or social isolation involves more than time-limited interventions or isolated service offerings. It requires early, preventive support that builds trust, strengthens relationships, and fosters resilience over time. For example, early intervention in families can reduce key risk factors such as parental conflict, mental health issues, low parenting confidence and competence, and disconnection from community. When families receive this support, the ripple effects are significant: children are more likely to feel secure, succeed in school, form healthy relationships, and contribute positively to society as they grow.

However, standard evaluation frameworks and output-driven funding models often focus on what's easiest to count - numbers of participants, sessions, or short-term behavioural changes. This emphasis can distort priorities, encouraging performative activities over meaningful, lasting change. As a result, subtler yet vital outcomes - such as empowered caregivers, stronger local networks and long-term shifts in wellbeing, behaviour and educational success - are routinely overlooked or undervalued.

When measurement overshadows mission, impact risks being reduced to a checklist rather than recognised as a gradual, transformative process. True change often unfolds quietly - in stronger relationships, resilient families, and connected communities. These are the outcomes that matter most, and they require funders to think beyond the next quarterly report.
A Call for a New Funding Mindset
To enable generational influence, we need a new kind of investment - one that prioritises depth over speed, and people over processes. Funders play a crucial role in enabling this shift. By reimagining how impact is defined and measured, they can help unlock lasting and inclusive change.

This means:

Prioritising Long-Term Outcomes: Focus on deep, sustained change rather than short-term outputs.

Investing in Relationships: Build trust-based partnerships with organisations embedded in their communities, not just deliverers of services.

Supporting Contextual Complexity: Recognise that change in under-resourced communities takes time, and that slower progress does not mean failure.

Valuing Stories Alongside Data: Quantitative indicators matter, but they should be complemented by lived experience, community insight and narrative evidence.

Looking Ahead
Social change may be complex and gradual, but it is absolutely achievable. By moving beyond the pressure for instant results and committing to long-term relationships, funders can help create a context where lasting progress takes hold.

Quick wins may bring short-term visibility, but it's the slower, more intentional work that breaks cycles of disadvantage and strengthens relationships and transforms lives over time. When funding models reflect the true nature of generational change, the potential for meaningful impact grows exponentially.
To find out more about Kids Matter and our parenting programmes, visit our website Kidsmatter.org.uk.

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Why funders must rethink impact for long-term social change - NPC

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It's time for a new funding mindset. One that is built on prioritising long-term outcomes, investing in relationships, supporting contextual complexity, and valuing stories alongside data.

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DP Consulting - Creating a Reserves Policy

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DP Consulting - Creating a Reserves Policy

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DP Consulting - Creating a Reserves Policy

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DP Consulting - Measuring Impact

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DP Consulting - Structuring your finances to support your fundraising

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DP Consulting - Structuring your finances to support your fundraising

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DP Consulting - Structuring your finances to support your fundraising

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Structuring your finances for fundraising