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This advertisement shows a happy couple with their own computer. Having a personal computer was not super common and with technology on the uprise, having your own would really come in handy.

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This 1990's advertisement showcases their sleek new computer that you can take on the go! This was a big step for the technology community. This is a simple advertisement, gets straight to the point, and showcases the product. In this point in time Steve Jobs has taken over as CEO of the company. There is a shift in advertisement layouts. Apple sticks with minimalistic, clean, advertisements that simply highlight the product.

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The apple iPod captured the attention of many because of its description. "Every song you've ever owned in your pocket" is a great attention grabber.

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This advertisement released in 2010 showcases the iPhone4 and the new features Apple has to offer. This phone allows video recording and FaceTime. By now, Apple is popular and gained the attention of the younger generation. Their advertisements make the company come off as sleek and doing "never before seen" things. The little sayings on each advertisement makes the product come off as revolutionary. On this one it is, "This changes everything. Again."

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This advertisement that hit the internet in 2020 reveals the new iPad Pro that has a keyboard attachment available. This makes your iPad into a Computer that's lightweight and easy to carry around. It also means your computer can have a touchscreen since it is just an iPad. This design makes it seem like your iPad is 'floating'. This is great for students and people who travel for work. The hummingbird symbolizes the lightweight design.

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Apple releases the newest iPhone in 2023. The iPhone 15 has a titanium finish which is revealed in this advertisement. This metal was chosen because of its lightweight and durable properties. This iPhone will be easier to carry and break less easily. In the past these phones were made of a type of glass and they were shattering left and right. Providing a phone with a tough outside will attract buyers to make the switch in order to keep their phone for a longer time period without breaking. Another sleek design by Apple gets straight to the point and the pros of this specific product. Showcased here is the newest iPhone with the added titanium outside.