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Step 1:

Pick a company you are familiar with. It could be one you’ve studied, interned at or even a well-known brand.

Key Question:
How does this organisation currently balance innovation with maintaining its existing success?

Step 2:
Think about how your chosen organisation manages the balance between stability (e.g., maintaining existing products or services) and creativity (e.g., developing new ideas, products).

Key Questions:

What are the main sources of stability in this organisation?
(e.g., existing product lines, processes)

What are the main drivers of creativity?
(e.g., R&D, innovation teams)

Step 3:

Identify two organisational characteristics from the lecture that either facilitate or hinder innovation in your chosen organisation (e.g., cross-functional teams, risk tolerance, leadership style).

Reflect on the company’s structure. Is it more organic (flexible, open communication) or mechanistic (rigid, hierarchical)?

Key Questions:

How does the current structure support or limit innovation?

What organisational characteristics are helping or hindering creativity in this company?

Step 4:

Think about how your organisation manages uncertainty, especially with new technologies or market changes.

Key Questions:

What uncertainties does this organisation face?
(e.g., emerging technologies, shifting consumer preferences)

What strategies or tools could they use to better manage these uncertainties?
(e.g., scenario planning, agile teams)

Step 5:

Using visualization software (i.e., Photoshop), create a visual representation showing how your organisation:

Balances stability and creativity (innovation management dilemma).

The organisational characteristics that influence innovation (positive or negative).

The structure’s impact on innovation (organic or mechanistic).

Strategies for managing uncertainty.

Key elements to include:

Challenges vs. Strategies: Use arrows or icons to show connections between the challenges the company faces and the strategies you propose to address them.

Ensure your map is easy to follow, using different colours or shapes for clarity.

Step 6:

After uploading your visual map to the shared Miro board, review one of your peer’s maps. Provide feedback on how effectively they connected organisational structure, characteristics, and uncertainty management strategies.

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Objective:
Apply the 5W2H method to analyse a specific aspect of New Product Development (NPD) using insights from the guest lecture.

Task Instructions:
Select a product or concept from the guest lecture or a similar industry example. Use the 5W2H method to structure your analysis by focusing on one of the following:

1. What: Define the product or service being developed. What are its features and key differentiators?

2. Why: Explain why the product is important. What market gap or customer problem does it address?

3. Who: Identify key stakeholders. Who are the target customers, and who is involved in bringing the product to market?

4. When: Discuss the timeline for development. When should milestones be achieved? What are the launch expectations?

5. Where: Explain where the product will be developed or used. Where is the target market located, and where will production take place?

6. How: Describe how the product will be developed. What processes, technologies, or methods will be used?

7. How much: Provide a cost estimation or discuss the resources needed for development. How much will it cost, or how much effort will be required?

Deliverable:

Write a 300-400 word analysis focusing on one of the 5W2H aspects.

Submission:

Submit your analysis by the end of the tutorial.

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Objective:

Explore how colour influences emotion and perception by creating a visual representation that conveys a specific mood.

Instructions:

1. Assigned mood

Select two emotions or moods you’d like to convey (e.g., calm, energy, trust, creativity).

2. Create a visual piece (20 minutes)

Use design software to design a quick mood board or poster that represents your chosen mood. Focus on:

Colour choices: Think about the hues, brightness, and chroma that best convey your selected mood.

Layout and composition: Arrange colours and elements to enhance the emotional impact.

3. Gallery walk & peer feedback (15 minutes)

Post your work to the Padlet.

Walk around and observe your peers' visuals, leaving one word in comments to describe the mood each visual evokes.

4. Reflection and discussion (15 minutes)

Post your comments on the Padlet:

How different colour choices influenced the perceived mood.

Surprising interpretations or insights.

Real-world applications for designing with colour psychology.

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Instructions

1. Review Miles and Snow’s Strategy Types:

Defender: Focuses on stability and protecting established markets by improving efficiency.

Prospector: Actively seeks out new markets and innovation opportunities, prioritising adaptability and growth.

Analyzer: Combines elements of both Defenders and Prospectors, balancing stable core operations with selective innovation.

Reactor: Lacks a consistent strategy, often reacting to changes without a clear approach.

2. Respond to the Following Question (150-200 words):

Question: What are the advantages of having a well-structured Product Innovation and Technology Strategy for each of Miles and Snow’s (1978) organisational types? Discuss how each type might leverage such a strategy to improve competitiveness in the marketplace.

3. Guidelines for Your Response:

Defender: Consider how a structured approach could help Defenders maximise efficiency and protect their market position.

Prospector: Reflect on how a clear strategy aids Prospectors in pursuing new opportunities, enhancing adaptability.

Analyzer: Explore how a structured strategy enables Analyzers to balance innovation with stability, helping them optimise resource allocation.

Reactor: Discuss how developing a consistent strategy could help Reactors improve responsiveness and reduce the risks associated with unplanned responses to market shifts.

4. Submit Your Analysis:

Summarise your insights in a clear paragraph, analysing the advantages of structured strategies tailored to each type. Focus on how these strategies could drive competitive advantage.

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For this task, you will apply neuromarketing principles to design a campaign for one of the following: a mental health app, a sustainable clothing brand, or a wearable ADHD fitness tracker.

Start by identifying your target audience, considering their demographics, needs, and motivations. Then, choose an emotional trigger (e.g., joy, nostalgia) and a cognitive bias (e.g., scarcity, social proof) to shape your campaign.

Create a tagline and describe the sensory and visual elements—such as colour, sound, or imagery—you would use. Explain how these choices address your audience’s needs and encourage engagement.

Summarise your campaign in 200–300 words, outlining your target audience, strategies, and how your design resonates with them. This task helps you apply neuromarketing principles to develop a practical and impactful marketing concept.

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Week 10: Participatory Design (P&D) Activities

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Week 10: Participatory Design (P&D) Activities

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Activity 1: Word Association

Please write down the first word or phrase that comes to your mind when you hear "Participatory Design."

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I. Analyze the impact of the Fifth Wave of Innovation on the mobile technology industry over the past two decades. (8 marks)

II. (a) Explain the Stage-Gate Model as described by Cooper (2001), focusing on the purpose and key activities of each phase. (16 marks) (b) What are two common challenges companies face when implementing the Stage-Gate Model, and how can they address these challenges? (4 marks)