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Submit a hero image and include your full name and category in the subject line!

Thank you!

-AIGA Board

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Varuna Sridhar - Submission 3 - Branding - The Different Path

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Varuna Sridhar - Submission 2 - Type - FF Meta - Typeface Takedown

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Varuna Sridhar - Submission 1 - Packaging - Paying the Pink Price

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Isabel Conrath – Packaging Category – Grand Budapest Hotel Collectibles Packaging

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Isabel Conrath – Packaging Category – Grand Budapest Hotel Collectibles Packaging

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This project is a collectibles package for the cult classic "The Grand Budapest Hotel," exploring the hotel's illustrious architecture through saturated illustrations and patterns. It holds a series of stickers, a framed portrait of "Boy with Apple," a booklet and CD of the movie, as well as a handcrafted Mendl's truck.

View full project here: https://isabelconrath.com/design#/grand-budapest/

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Inspired by the sci-fi film The Martian (2015), starring Matt Damon.

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The book aims to retell the movie's story not only through type but also by the materials. The book is meticulously crafted to evoke the essence of Mark’s journey on the red planet.

View full project here:

https://www.raymundoramirez.com/content/the-martian

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Bringing the fun back, because meals should never be dull.

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This campaign seeks to restore Jack in the Box’s signature playfulness and ensure every customer experience is filled with joy and laughter, bringing life and excitement back to every meal.

View full project here:

https://www.raymundoramirez.com/content/jack-in-the-box

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Isabel Conrath – Print/ Editorial Category – A Practice for Everyday Life Book

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Isabel Conrath – Print/ Editorial Category – A Practice for Everyday Life Book

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This book is a company portfolio for A Practice for Everyday Life, which serves to show clients their range of work from exhibition design to packaging, as well as their location, workplace philosophy, and team. The book comes in a handmade enclosure with a wrapped linen for safe storage and a clean, organic, and elegant presentation.

View full project here: https://isabelconrath.com/design#/apfel-design-book/

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Isabel Conrath – Type Category – The House Artist Book

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Isabel Conrath – Type Category – The House Artist Book

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The House is a stop-motion anthological film consisting of three families living within the same house at different time periods. These stories, while seemingly different, all connect to a larger idea that can be explored through themes of madness, materialism, and human connection. This book explores these themes through grid structures, typography, die cuts, and the use of thread throughout the book.

View full project here: https://isabelconrath.com/design#/the-house/

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Rise and shine because our pint packaging just got sweeter.

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Motion: Ben and Jerry's New Package Reveal

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Motion: Ben and Jerry's New Package Reveal

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This project focused on reimagining the iconic Ben & Jerry’s pint packaging, introducing a refreshed design that celebrates the brand’s playful spirit. A key highlight is the newly decorated lid rim, which adds a fun and flavorful touch that hints at the delicious treat inside. Alongside the visual revamp, this motion piece brings the packaging to life while spotlighting the ice cream’s feel-good qualities and brand values.

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Inspired by the sci-fi movie 2001: A Space Odyssey

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The book focuses on the portrayal of the artificial intelligence entity, HAL, initially depicted as a friend to humans but becoming deranged upon learning of humanity's intention to deactivate it.

Full project:

https://xiaoyueshen.com/a-story-of-hal

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Data visualization about Chinese wedding.

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Ruiyu, Sichen & Xiaoyue-Print-Love, Money, Both- One or None?

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Ruiyu, Sichen & Xiaoyue-Print-Love, Money, Both- One or None?

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Love, Money, Both - One or None? Providing information for Chinese women preparing to get married to decide if they want or do not want to take Caili and then know what are the possible expectations based on their decision.

Full project:

https://xiaoyueshen.com/love,-money,-both-one-or-none

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This project is a synaesthesia visual exploration inspired by The Final View by Nujabes, aiming to translate the emotional depth and rhythmic flow of the music into motion graphics. It is a sensory dialogue between sound and image.

https://xiaoyueshen.com/the-final-view

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Hint Creative Book
A custom-printed brand book for Hint Creative, showcasing the agency’s team, client roster, and extensive project portfolio. The design features interchangeable sleeves and dual cases to highlight the brand’s customizable, client-focused approach.

Full Project: https://www.yanako.work/portfolio/hint-creative-book-design

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Jack Kwon - Print/ Editorial Category - Mucho Premium Book

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Jack Kwon - Print/ Editorial Category - Mucho Premium Book

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This Premium Book design is produced based on the Mucho Brand Agency. The typeface is set in Golos Text to produce this premium book. The enclosure of this Mucho Premium Book is designed with both white and transparent acrylic glass. The internal design of the book is based on Mucho’s website designs.

View full project here: https://jackkwon.design/graphic-design/mucho-premium-book

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Shyanne’s refreshed branding captures the bold yet elegant spirit of Western-inspired women’s fashion through vintage details and premium materials. The visual identity emphasizes the personalized craftsmanship behind each boot design, from classic to daring.

Full Project: https://www.yanako.work/portfolio/shyanne-rebrand

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Inspired by Turkey’s Anatolian wine heritage, ÜZÜM’s packaging reflects the bold flavor notes and untamed spirit of the vineyard. The minimalist design balances tradition with modern elegance, creating a sensory and visual experience that reflects the product and ingredients.

View Full: https://www.yanako.work/portfolio/uzum-wine-packaging

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Jack Kwon - Branding Category - Instacart Brand Story

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Jack Kwon - Branding Category - Instacart Brand Story

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This project was to create a Brand Story Animation for the Instacart Brand. The goal of this animation was to animate in an illustrative style of the brand. The colors and shapes are used from the color palette that Instacart had on their official website so that it still follows their color code.

View full project here: https://jackkwon.design/motion-media1/brand-story-l3zw3-f5yjh

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Jack Kwon - Type Category - Train to Busan Artist Book

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Jack Kwon - Type Category - Train to Busan Artist Book

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This Artist's Book was designed based on the Korean Film “Train to Busan“. Instead of focusing on the theme of zombies that the film originally had, this Artist’s book focuses on the theme of human irresponsibility leading to the leakage of Chemical Exposure into the reservoir. The special treatment used in this Artist’s book was die cut and watercolors. The details on the background page also indicate the transitions from one scene to another. Japanese Binding was used to bind the Book. This Artist’s Book is executed as a document form, with the cover of the book being a manila folder. The motion was also made for this artist's book.



View Full Project here:

https://jackkwon.design/graphic-design/artists-book

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Nashell Castillo - Motion Category - Heathers Title Sequence

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Nashell Castillo - Motion Category - Heathers Title Sequence

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The movie Heather's is an 80s thriller and comedy movie, follows the pressures of being popular as the main character is trying to stop her psychotic boyfriend from killing her whole school. This project focuses on the glorification of being popular in high school. Following the main character, Veronica Sawyer, played by Winona Ryder, as she writes and collages in her diary and we see her get more distressed throughout the video.

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Nashell Castillo - Type Category - The Lost Boys Movie Script Book

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Nashell Castillo - Type Category - The Lost Boys Movie Script Book

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An artist book based on the script from the 80s vampire movie, The Lost Boys. Based on the theme of peer-pressure, three scenes were combined into the
book, using typography to express all the emotions of the scenes. With some pages being screen printed. Cover is leather bound and used Japanese stitched binding. As well as a motion to go along with it.

View full project here:

https://www.nashellcastillo.com/movie-script-book-the-lost-boys

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Nashell Castillo - Branding Category - IT'SUGAR

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Nashell Castillo - Branding Category - IT'SUGAR

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IT’SUGAR is a big whimsical candy store that has many locations across the country. Their initial intention when opening the store was target adults, their logo was modeled after Victoria Secret’s aesthetic with the wings. With this product launch, it will focus on the company’s initial intent and play off of gag gifts in candy form. Creating five adult candies and assigning colors for the “adult section.” Altering the logo slightly, keeping their wings and type, but changing the S to the same typography that the word logo is in. This logo variation would only be used for the adults only section and candy.

View full project here:

https://www.nashellcastillo.com/itsugar-product-launch

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Saba Saadatdar – Branding Category – Hostess Rebrand 

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Saba Saadatdar – Branding Category – Hostess Rebrand 

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The Hostess logo reveal introduces a refreshed wordmark that reimagines the brand’s nostalgic identity through a playful, contemporary lens. The reveal showcases a full visual system—introducing new assets like the iconic cupcake swirl, the filling swirl, and the Twinkie-shaped framing device that wraps around the logo. These elements create a cohesive, ownable language that celebrates Hostess’s most recognizable treats while giving the brand a brighter, more expressive presence. The new slogan, “Life's sweeter with a swirl,” captures the joyful spirit of the rebrand and invites a new generation to experience the fun in every bite.

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Print Editorial: Mucca Book - Valentina Vidali

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Print Editorial: Mucca Book - Valentina Vidali

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This 120-page book is a tactile tribute to Mucca, the New York design agency known as the "home of unboring brands." A recurring circle motif threads through the pages, echoing Mucca’s Italian heritage and their philosophy of transforming simplicity into bold, expressive design. From vellum overlays to an engraved acrylic case, each detail reflects Mucca’s blend of precision and play, reinterpreted through my own creative lens.

View more https://valentinavidali.myportfolio.com/mucca-book

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Hannah Solomon - Packaging - Little Women Collector's Item

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Hannah Solomon - Packaging - Little Women Collector's Item

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This collector’s item is based on Greta Gerwig’s 2019 version of Little Women and is designed to let viewers arrange their own furniture layout, like a dollhouse. The display opens up into the March family’s living room and includes a DVD, a booklet with a summary of the movie and its characters, piano sheet music from one of the sisters, and the letter their father writes home, tucked behind one of the walls. Every item was carefully chosen to represent a character or highlight details from the film set. Sculpted paintbrushes, a palette, and a quill nod to the hobbies of two of the sisters, while other motifs—like an umbrella, flowers, and candles—add more subtle references. Each element helps create a tactile, story-driven experience that reflects the warmth, creativity, and emotion of the film.

View full project here:

https://www.hannahsolomon.design/portfolio/little-women-collectors-item

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Little Women Collector's Item

This collector's item is based on Greta Gerwig's 2019 version of Little Women and is designed to let viewers arrange their own furniture layout, like a dollhouse. The display includes a DVD, a booklet with a summary of the movie and its characters, piano sheet music for one of the sisters, and the letter their father writes home to his wife and daughters, tucked into one of the walls.

Every item was carefully chosen to represent a character or highlight details from the movie's living room set. Sculpted paintbrushes, a palette, and a quill nod to the hobbies of two of the sisters, while other motifs-like an umbrella, flowers, and candles-add even more subtle references to the film.

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Little Women Collector's Item - Hannah Solomon

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This collector's item is based on Greta Gerwig's 2019 version of Little Women and is designed to let viewers arrange their own furniture layout, like a dollhouse. The display includes a DVD, a booklet with a summary of the movie and its characters, piano sheet music for one of the sisters, and the letter their father writes home to his wife and daughters, tucked into one of the walls.

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Saba Saadatdar – Print/Editorial Category – 2x4 Design Book

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Saba Saadatdar – Print/Editorial Category – 2x4 Design Book

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This project is a deep-dive into the branding and philosophy of 2x4, a leading design studio known for its cultural and strategic approach to design. The book reinterprets the studio’s identity through careful research and visual storytelling, culminating in a refined reveal that reflects their bold yet structured aesthetic. Beyond the layout, the book incorporates custom elements like bookmarks, a dust jacket, and a fitted enclosure, each designed to echo 2x4’s attention to detail and elevate the reading experience.

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This branding project reimagines the identity of Briarcliff, a historic Atlanta mansion, as a boutique hotel. Drawing from the building’s architectural details and layered history, the visual identity blends nostalgic elegance with modern refinement.

Each element designed to honor the past while inviting a new generation of guests to experience its story.

View full project here: https://kkhoda207764.myportfolio.com/briarcliff-hotel

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Hannah Solomon - Branding - Wild Seed Native Botanics Store

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Hannah Solomon - Branding - Wild Seed Native Botanics Store

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Wild Seed Native Botanics is a nationwide plant store designed to make shopping for native plants effortless while educating customers on their environmental benefits. Each store carries a carefully curated selection of plants suited to its specific region, ensuring they support the local ecosystem.

To enhance the customer experience, the store is thoughtfully organized to make plant selection easy—whether customers are looking for full-sun plants or species that attract pollinators. Packaging features a cohesive design with informative QR codes, providing additional guidance on plant care and benefits. Advertisements were designed to grab attention using short, compelling phrases, drawing customers in and sparking curiosity about native plants. The brand’s color palette was inspired by native plants from across the U.S., reinforcing its deep connection to regional biodiversity.

This project includes a complete visual identity, featuring a custom logo, packaging design, signage, advertisements, and a social media presence to further engage and inform the community.

View full project here:

https://www.hannahsolomon.design/portfolio/wild-seed-branding

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Wild Seed Native Botanics is a nationwide plant store designed to make shopping for native plants effortless while educating customers on their environmental benefits. Each store carries a carefully curated selection of plants suited to its specific region, ensuring they support the local ecosystem.

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Intersecting Design & Technology: Exhibition Catalogue

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This catalogue explores the impact of Muriel Cooper’s visionary thinking on the evolving relationship between design and technology. Inspired by her belief that tools and ideas are always in flux, the design reflects how the rise of personal computers transformed graphic design, a concept still relevant today. I curated works by David Carson, April Greiman, Paik, and Barbara Kruger that reflect the fusion of design and technology.

View full project here: https://kkhoda207764.myportfolio.com/exhibition-intersecting-design-and-technology

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Noor Fong - Print/Editorial - 2 x 4 Premium Book

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Noor Fong - Print/Editorial - 2 x 4 Premium Book

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The objective of this assignment was create a multi-page product at the highest professional level. This is a premium professional book that increased my knowledge and experience in researching, editing, writing, organizing, designing and finally producing a well finished final book. A matching and well designed enclosure will be produced as
well — to protect the book and complement the book’s high design.

The book is used by the chosen design company, 2 x 4 to promote itself. It is a premium method to show its capabilities to prospective clients, and a gift to current clients who are more than loyal. Last, it is be an item that can be sold in public outlets for the general design community. Well designed books with good content are always in demand.

Created using Adobe InDesign, Illustrator, and Photoshop

View Full Project Here: https://threequarterseaste.wixsite.com/website-5/portfolio-collections/portfolio-graphic-design/2-x-4-premium-book

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Inspired by the film Hachi: A Dog’s Tale

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Jiuchen Dong - Print/Editorial Category - Hachi: A Dog's Tale

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Jiuchen Dong - Print/Editorial Category - Hachi: A Dog's Tale

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This book reimagines the story through a deeply emotional lens, capturing themes of longing, loyalty, and remembrance. The design combines experimental typography, layered visuals, and tactile elements to reflect Hachi’s enduring bond with his master. Techniques like Coptic binding, mixed media, and die-cutting are seamlessly integrated to enhance the narrative’s emotional depth and physical presence.

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Jiuchen Dong - Motion Category - Visual Music

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Jiuchen Dong - Motion Category - Visual Music

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This project explores how sound can be visualized through motion design. By translating beats, tempo, and mood into dynamic visuals, the piece creates an immersive audiovisual experience

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Jiuchen Dong - Packaging Category - Paying the Pink Price

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Jiuchen Dong - Packaging Category - Paying the Pink Price

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This is a group project created by Jiuchen Dong, Varuna Sridhar, and Vanessa Vergara. This project was created as part of my datavisualization class about the systemic impact of the pink tax, not only as an economic burden, but as an emotional one.

Our campaign aims to empower women and consumers to push back through awareness, everyday activism, and conscious purchasing. By recognizing their influence in the marketplace, individuals can help challenge the pink tax and drive change through informed choices.

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Motion: Adriana Colón Negrón- US title Sequence

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Motion: Adriana Colón Negrón- US title Sequence

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Noor Fong - Print/Editorial - Of Blood And Breeze

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Noor Fong - Print/Editorial - Of Blood And Breeze

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This is a book cover that I designed for a book I had begun writing for a creative writing class for the final project. It tells the story of a girl named Inara and her struggles with magic while seeking acceptance.

While the goal of this project was not graphic design oriented, it allowed me to revisit and utilized many basic, fundamental skills and tools such as the golden spiral or practicing colors theory with the use of complementary colors.

This work was created entirely in Adobe Illustrator with all its graphic media and illustrations being vector graphics.

Summary:

Inara’s entire life has always been confined to the small village of Eldenbright that she grew up in, nestled in the mountains and surrounded by woods full of malicious faeries. Needless to say her gift of magic is less than... appreciated. When a mysterious tower appears and scorches the nearby land, it is decided to send a sacrifice to appease the Mage that lives in it, and who better to send than her? Despite all odds she manages to gain a teacher instead of a jailer. As she continues to learn and grow, it is found that her magic is... unorthodox to say the least. She struggles to gain control of powers that seem to leave even the Mage baffled. Meanwhile, things are stirring up in the village. People are disappearing into the woods and returning days later, weak and dazed until suddenly they stop coming back at all. With her new way of life on the line, Inara must fight to protect her home from whatever is stalking these woods... or possibly even herself.

View Full Project Here:

https://threequarterseaste.wixsite.com/website-5/portfolio-collections/portfolio-graphic-design/of-blood-and-breeze

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Branding: Nikon Rebrand Campaign - "The camera for Creators" - Valentina

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Branding: Nikon Rebrand Campaign - "The camera for Creators" - Valentina

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This project reimagines Nikon’s identity by blending its rich legacy with a bold, modern design. Since its founding in 1917, Nikon has prioritized precision and innovation, focusing on delivering tools for professionals that emphasize performance over aesthetics. The iconic 46-degree angle of the NIKKOR-H·C series lens—designed to mirror human vision—served as the foundation for this rebranding. The new logo features a striking, prominent “N” that incorporates this 46-degree angle, resembling a ray of light, symbolizing Nikon's enduring connection to light and artistry. This reimagined identity extends across merchandise, advertisements, social media assets, and iconography, seamlessly bridging Nikon’s heritage with contemporary visual language as a rebrand campaign initiative.

View more: https://valentinavidali.myportfolio.com/nikon-rebrand

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Saba Saadatdar – Type Category – Black Swan

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Saba Saadatdar – Type Category – Black Swan

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A typographic artist book inspired by Black Swan, exploring the psychological unraveling of perfectionism and duality through experimental type, material choices, and binding techniques. Using Garamond Pro, corset-style stitching, and India ink, the book visualizes the film’s tension between control and chaos without relying on imagery—inviting viewers into a visceral, tactile narrative experience.

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Motion: Garamond Rags to Riches- Valentina Vidali

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Motion: Garamond Rags to Riches- Valentina Vidali

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This promotional motion piece extends the Garamond type specimen book, bringing its content to life through dynamic visuals. It celebrates the typeface's Renaissance origins and enduring influence, serving as both an educational tool and a tribute to Claude Garamond's story of "Rags to Riches".

To view the Type specimen book : https://valentinavidali.myportfolio.com/garamond-type-book

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Gianna Rankin - Print/Editorial - DesignStudio Promotional book

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Gianna Rankin - Print/Editorial - DesignStudio Promotional book

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This 140-page promotional book showcases the most influential work of DesignStudio, a globally renowned branding agency known for its bold, strategy-driven approach to design. The book’s casing, meticulously crafted from acrylic slabs, features a laser-cut "DS", reflecting the studio’s minimalist brandmark. More than just an academic project, this book is a tribute to one of my most admired agencies—one that masterfully integrates strategy, creativity, marketing, and innovation to create impactful brand experiences.

View full project here:

https://giannarankin.myportfolio.com/designstudio-promotional-book

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Nominated for the Young Ones TDC Award in the student choice category by a professor, the project was centered around typographic compositions and layouts to create posters and motion media pieces promoting a movie.

The film I chose was Sabrina, 1995. A young girl named Sabrina, who is a bit of an ugly duckling, leaves her home to travel to France to work for Vogue as a photographer. She returns home a now a beautiful young woman. The story features a love triangle between her, her childhood crush, and his older brother.

Created using Adobe InDesign and AfterEffects.

View Full Project here:

https://threequarterseaste.wixsite.com/website-5/portfolio-collections/portfolio-graphic-design/sabrina-1995

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Gianna Rankin - Advertisement - DesignStudio Promotional book

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Gianna Rankin - Advertisement - DesignStudio Promotional book

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This 5-second motion piece is intended to be an advertisement for a mock campaign showcasing the best Red Stripe pairings with favored locations in Jamaica, encouraging people to #findyourstripe. This motion embodies the lively spirit of Jamaica, how you can enjoy each product at iconic sights in Jamaica, and how we can all be united through one drink, tying to our motto: “Out of many one people”.

View full project here:

https://giannarankin.myportfolio.com/red-stripe-mock-ad

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Gianna Rankin - Advertisement - Guo Pei: Couture Fantasy Posters

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Gianna Rankin - Advertisement - Guo Pei: Couture Fantasy Posters

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These mock advertisement posters for the past Guo Pei: Couture Fantasy exhibition at the Legion of Honor in San Francisco present Guo Pei's work in a visually engaging manner, designed to captivate and entice viewers. The imagery incorporates a peekaboo effect, paying homage to a display within the exhibition that displays the silhouettes of her dresses on one side, requiring visitors to walk to the other side to fully appreciate her pieces in all their glory.

View full project here:

https://giannarankin.myportfolio.com/guo-pei-couture-fantasy

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Gianna Rankin - Advertisement - Sea Beneath the Surface posters

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Gianna Rankin - Advertisement - Sea Beneath the Surface posters

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These mock advertisement posters for a new mock educational category I developed for CCMI’s education unit, titled “Sea Beneath the Surface.” This initiative envisions a program where the CCMI team educates both children and adults about the effects of plastic pollution beneath the ocean’s surface. The focus is on delivering this message in a positive, inspiring way—raising awareness without being overly distressing.

View full project here:

https://giannarankin.myportfolio.com/sea-beneath-the-surface

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This rebrand reimagines the visual identity of the Atlanta Ballet to better speak to their target audience. It combines Atlanta's signature color and contemporary aesthetic with ballets more classical nature, resulting in an elegant but graphic visual identity.

View full project here:

https://www.morganportillo.com/atlantaballet/

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Leah Liu - Branding Category - Georgia Aquarium Re-branding 

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Leah Liu - Branding Category - Georgia Aquarium Re-branding 

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The brand redesign of the Georgia Aquarium celebrates the vast and diverse marine ecosystems, presenting a modern and captivating visual identity. This redesign reflects the aquarium's role as a leader in conservation and education. Inspired by the fluidity of the ocean, the new design incorporates elements of coral and marine fish, symbolizing the aquarium’s mission and its strong commitment to marine conservation. The rebranding aims to connect with visitors on an emotional level, creating a memorable experience that highlights education, conservation, and the beauty of the underwater world.

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These two books serve as an in-depth study of the work and history of the Dutch design studio, Studio Dumbar. The smaller book, 'Then', focuses on the studios history, while 'Now, focuses on the studios present. Their work and ethos has evolved significantly over time and that is presented in the different trim sizes and binding methods. However, the two books come together in a laser cut box that is then wrapped in a custom screen printed fabric.

View full project here:

https://www.morganportillo.com/studiodumbar/

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In 1990, designer Robert slimnbach created the classic serif Minion, which has been selected by Adobe InDesign as the default English font and is still used today. minion was one of the first fonts in the world to be digitized, and as an anchor, graphic design entered a new era of possibilities along with an explosion of new technologies. The Minion was one of the first digitized typefaces in the world. Unlike today's often cutthroat cyberpunk futures in books, games, movies and television, the future imagined in the 1990s was vibrant and full of promise. However, decades later, people regretfully realized that this future did not materialize as expected. This false promise, along with the unique sci-fi aesthetic of the era, eventually faded in time. Focusing on typeface and typography, rather than relying on any image, this project started with Minion, a “basic typeface”, and aimed to show the future fantasy aesthetics of the people of the 1990's from today's perspective.

View full project here:

https://xiangyichen.com/01-future-1990-1

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In this project, I designed a set of products using unknown as the keyword. There are some similarities between the act of burning paper money and buying lottery tickets, both of which have a great unknown, the former intending to create a better material condition for the deceased, and the latter trying to bring a better future to oneself. Burning paper money as a kind of supply to those who have passed away, believing that it will enable one to lead a rich life in the world after death, is a traditional thinking very much in line with the Chinese secular environment. People often tend to give in silence than to express their feelings and speak their minds. And from an objective point of view, death is an established fact, and the burning of paper money is only a means for the living to make themselves relieved. Taking paper money, a physical supply designed for the dead, as a concept, I combined paper money with lotto tickets and designed a set of cards to provide spiritual supplies for the living. Memories are a crucial link between the living and the dead. This set of cards looks like paper money, but when you scratch off the coating on the back, there is no material reward inside; instead, there are memories and expectations of the deceased. After all, instead of trusting the financial system of hell, why not choose to believe in the magic of love?

View full project here:

https://xiangyichen.com/03-the-smoke

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For this project, I aimed to create a sneaker box design that not only reflects the core principles of Nike Free Run Flyknit 2018—freedom, natural movement, and lightweight comfort—but also offers a unique, interactive experience for the user. The shoe itself is inspired by the natural feeling of running barefoot, and I wanted the packaging to mirror this connection to nature, providing an unboxing experience that feels just as free and organic.

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In Chinese culture, the moon has always played an important role as a symbol of nostalgia. This project aims to explore the cultural significance of the moon as a symbol of nostalgia in the Chinese context and to examine its connection with human origins. Through literature analysis and interviews, it was found that the characteristics of the moon are closely related to human beings' yearning for eternity and the past. While the moon's phases are unpredictable, the moon, as a celestial body, is eternal, a characteristic that often evokes fear of change as well as a longing for eternity. As a result, the moon is often seen as a symbol of the eternal homeland in people's minds. In several cultures, the moon is also associated with women, and thus with the concept of motherhood. People seek their homeland through the symbol of the moon, just as impermanence seeks permanence. Based on people's desire for nostalgia, this paper proposes a design concept for a home fragrance brand. Through the presence of scent, the space is transformed into a sense of home, thus bringing people back to a corner of their heart - their eternal hometown. This design concept aims to realize the return of nostalgic emotions through sensory experience, thus deepening people's knowledge and understanding of the nostalgic symbol of the moon.

View full project here:

https://xiangyichen.com/04-nostos

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Print/Editorial: Snow White Illustrated Book

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Print/Editorial: Snow White Illustrated Book

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This hand bound book features custom charcoal illustrations that reflect the dark and unsettling nature of the story. The typesetting is inspired by poetry books so that it fits nicely around the illustrations and matches the pacing of the story nicely, without being so expressive that it distracts from the illustrations. The accordion binding makes for a very playful reading experience, allowing the reader to unfold the entire book at once and experience the entire book as a whole. As a result, the illustrations needed to flow between spreads seamlessly.

View full project here:

https://www.morganportillo.com/snowwhite/

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Replicants for Freedom explores the intersection of identity, autonomy, and resistance through a speculative lens. Inspired by the aesthetics of sci-fi cinema and the ethics of artificial intelligence, the project imagines a future where synthetic beings reclaim their agency and rewrite their narratives. Blending typography, motion, and visual storytelling, the piece acts as both a protest and a poetic declaration,calling for the right to exist, evolve, and express beyond imposed design.

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&Walsh

This book is a visual and strategic deep dive into the creative studio &Walsh, founded by Jessica Walsh. Showcasing their bold aesthetic, emotionally-driven design philosophy, and groundbreaking client work, the book explores everything from brand strategy and typography to social impact and pro bono initiatives. Featuring case studies, team profiles, and vibrant visuals, it captures the energy, innovation, and cultural influence that define &Walsh today.