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Resource and Referral agencies, app for Family Child Care that helps recruit families and provides advertisements (WeeCare).  This app does not charge the FCC, but rather charges the families.  Family recommendations also help enrollment.

WeeCare: https://weecare.co/

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"My three-year-old son has attended WeeCare on an as-needed basis, and he has loved his days with his teacher. She has fun and educational activities along with time for open play and creativity, which is perfect for preschoolers. The space is well set up with room for indoor and outdoor play, lots of toys and educational activities, and a safe learning environment for all ages."

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WeeCare | The Future of Childcare Is Here

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"My three-year-old son has attended WeeCare on an as-needed basis, and he has loved his days with his teacher. She has fun and educational activities along with time for open play and creativity, which is perfect for preschoolers.

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30Ways to Build Your Center’s Enrollment

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30Ways to Build Your Center’s Enrollment

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12 Ways to Increase Enrollment in your Family Childcare Program (NAEYC)

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12 Ways to Increase Enrollment in your Family Childcare Program (NAEYC)

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12 Ways to Increase Enrollment in your Family Childcare Program

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This list, adapted from a conversation posted in Hello, NAEYC's online community and provides advice on how to increase enrollment during this economic crisis.

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How to Increase Enrollment in Your Childcare Program

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How to Increase Enrollment in Your Childcare Program

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Are you looking for new ways to increase enrollment in your child care center or preschool? We asked the most successful users on the brightwheel platform for their top recommendations. Here are our six best tips to boost enrollment for the upcoming school year:

Use your parent com munity as a resource

Increasing enrollment is challenging when you're the only one spreading the word. Create a formal referral program by offering your families a discount for referring parents to your program. Give your happy families an incentive to refer their friends by rewarding them with a discount or cash reward.

Also, help families connect with each other to build a strong community. Hold regular for not only showcasing your children's activities or family events work, but also for getting to know each other. Many of your families may be first-time parents and will thank you if you help them connect with other new parents. Just be mindful of the fact that not all parents can attend events held during the workday, so be sure to offer evening and weekend get-togethers, as well. Host picnics, potlucks, or coffee klatches so families can spend time together, strengthening the relationships that are also being forged during the school day.

Have a high-quality website

One of the best ways to increase enrollment in your child care or preschool is to put your best foot forward. A professional website creates a great first impression and gives your prospective families a glimpse into your program. If your online presence is top notch, it signals that your business is too! Share photos of your facilities, program offerings, and staff profiles with their pictures. Offer expertise on your website, to communicate that you are a modern, high-quality child care provider. You can do this by having a blog, and also by curating child development and parenting resources , and related early education news.

Go digital to modernize your program

Child care software has transformed early ed in recent years and child care providers aren't the only ones benefiting. Even if your families don't want to see much technology in the classroom, you can bet they rely on tech in their day-to-day lives. Early ed platforms like brightwheel help you engage your families with digital photos and updates of their child while allowing you to manage your classroom, record activities, track student progress, etc.

Instead of sending papers home in backpacks, share information the way most modern parents prefer: via their smart devices. Offer secure, digital check-in for parents' peace of mind and ease of drop off and pick up routines. Automated online tuition payments can also be a large draw for busy parents, instead of having to hunt for the checkbook at the end of every month.

Technology may not have a direct effect on your enrollment numbers, but it can have a big impact on parent satisfaction, which can lead to more referrals down the road.

Offer flexible and comprehensive options

Today's working parents will appreciate being able to drop-in early or stay late as needed. They'll also jump at the chance to take advantage of "date night" care, such as monthly pajama and movie nights. If possible, you might even try offering care during summer and spring breaks and promoting these benefits in your marketing materials.

Another fantastic way to boost enrollment in your program is by developing partnerships with local enrichment offerings such as yoga, music, sports, or art classes. These special features can be offered as part of the regular day, or can be scheduled add-ons in the afternoons. The more your families can rely on you for all of their educational and childcare needs, the more satisfied they will be with your program.

Always be marketing

Spreading the word and marketing your preschool should be top of mind and continue year round, regardless of whether your current rosters are full. The best programs in town have been around for many years and have built a strong reputation, but that doesn't mean that a newer program can't also compete and succeed. Social media is an increasingly effective channel for small businesses to reach potential customers. Also, be sure to participate in local parenting and child-friendly events for regular visibility in your community.

Open your doors on a regular basis

Our final tip for increasing enrollment in your child care center or preschool is to offer weekly tours and frequent open houses. Though it can be disruptive, be sure your tours include classroom visits, where prospective families can see your high-quality staff and program in action. ( Pro tip: If you do this on a regular basis, it won't actually be that disruptive as your children get used to visitors in the classroom.)

Also, partner with community organizations to bring regular visitors to your preschool. The more people visit your preschool and peek inside, the more people will know about it, and the more they'll spread the word.

Further reading:

Interested in learning more about how brightwheel can help delight your parents and manage your center? Download it today or book a demo with us!

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How to Increase Enrollment in Your Childcare Program

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Are you looking for new ways to increase enrollment in your child care center or preschool? We asked the most successful users on the brightwheel platform for their top recommendations. Here are our six best tips to boost enrollment for the upcoming school year: Increasing enrollment is challenging when you're the only one spreading the word.

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7 Ways to Increase Enrollment in your Daycare

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7 Ways to Increase Enrollment in your Daycare

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If you are striving to increase enrollment at your daycare, you must do everything possible to ensure parents that your center is a safe and trustworthy place to leave their children. Parents need to feel secure in the knowledge that when they drop their infants or toddlers off at your center, their little ones will be well taken care of and supervised during their stay. In this post, we will discuss a few ways to increase enrollment at your daycare facility.

Establish a referral program

Attracting new families can be a very challenging task if you're the only person putting in the time and effort. Why not involve other parents to help draw new families to your center? After all, they are the experts when it comes to knowing how excellent your daycare center is.

Develop a referral program by offering families a discount if they refer other parents to your center. Satisfied families will find ways to help you bring in new children, especially if you provide them with an incentive or a cash reward.

Host community events

You can build a strong community among your families by hosting events that enable families to connect. Host events that offer opportunities to showcase children's activities while allowing families to meet and interact. Some of those families will include new parents. It can be beneficial for them to meet other parents who can support their journey.

Remember that not all families can attend events on workdays. Therefore, try to host a few gatherings during evenings or weekends. Consider hosting potlucks, picnics, or "coffee klatches" so families get to know each other.

Provide safe and appropriate care for children

Make sure your daycare isn't just any ordinary center. You need to provide educational services that enable youngsters to grow into well-adjusted individuals who have acquired a variety of skills along the way. In addition to enriching children's social development, parents are also looking for daycare centers that teach children skills that get them ready for school and nurture the development of important life skills along the way.

Establish trust with parents

If you're looking to increase enrollment at your daycare facility, you need to find ways to cultivate credibility with parents. One easy way to do this is by simply being sincere and expressing a genuine interest in what's best for the children.

Make sure that you're available when they need help. In addition to showing parents how much you care about their children, it will also help them understand that you are genuinely there to help them. Also, never underestimate the value of direct communication. You can accomplish this by scheduling regular meetings with parents or keeping them informed about their children's progress at least once a month.

Create an attractive website

An aesthetically pleasing website that ranks well on Google can help boost your reputation online. Moreover, a website is an excellent way for new parents to discover you when they are searching online for daycare services.

On your website, include photos of your facilities, programs, and staff members. Establish yourself as an expert in child care by publishing articles related to parenting and early childhood education.

Offer flexible hours

If you want to increase enrollment at your daycare center, think about ways to make it appealing and convenient for parents. For example, if you offer extra early drop-off hours at 6:00 am or a later pick-up time at 6:00 pm, you may have an edge over other centers that don't offer the same flexibility. Parents are sure to prefer enrolling at a facility that operates for longer hours if that fits their family's scheduling needs.

Also, keep in mind that many families' schedules can be very hectic. Take note of the best times when parents need to drop off and pick up their children so you'll be mindful regarding the right times to expand your business hours. As always, the priority is to offer services that are safe and reliable.

Market your daycare center

Marketing is essential in order to ensure the success of your daycare center. Your marketing approach should be among your top priorities. Keep in mind that your marketing efforts need to run consistently throughout the year, regardless of whether your roster is full.

Well-known programs may already have solid reputations, but that doesn't mean there isn't room for new programs to succeed. As long as you implement your marketing strategies effectively, there will always be parents interested in what you have to offer.

In addition to maintaining your website, it's also important to set up a business page on social media platforms. These will help you engage with parents online directly. In order to help make your daycare visible within the community, attend events where parents and children will be present.

offers a variety of services designed to help your daycare center see increased enrollment. We can help you execute different marketing strategies to attract parents. We can also build a high-quality website for your center that showcases your services and philosophies. LCCM Call us today for more information!

In addition to these ways to help increase enrollment, we also offer a variety of useful resources for daycare center owners. Check out our blog today!

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Ways to Increase Enrollment at your Daycare Center

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If you are striving to increase enrollment at your daycare, you must do everything possible to ensure parents that your center is a safe and trustworthy place to leave their children. Parents need to feel secure in the knowledge that when they drop their infants or toddlers off at your center, their little ones will be well taken care of and supervised during their stay.

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Word of mouth has been working well. Families that are already enrolled have been sharing the information to other families or neighbors.  They would take turns picking up, dropping off to lend a hand or help each other.

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Can help with recruitment for Family Child Cares. Does not charge FCCs for recruitment practices/advertisements.

More information for providers: https://weecare.co/provide-care

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"My three-year-old son has attended WeeCare on an as-needed basis, and he has loved his days with his teacher. She has fun and educational activities along with time for open play and creativity, which is perfect for preschoolers. The space is well set up with room for indoor and outdoor play, lots of toys and educational activities, and a safe learning environment for all ages."

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WeeCare | The Future of Childcare Is Here

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"My three-year-old son has attended WeeCare on an as-needed basis, and he has loved his days with his teacher. She has fun and educational activities along with time for open play and creativity, which is perfect for preschoolers.

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Looking for more community resources or outreach. Looking for outreach, but also community partnerships. Did try to visit farmer's markets in the local neighborhoods, passing out flyers.

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If your program has income-limits: Reach out to Income Based Apartment Buildings

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If your program has income-limits: Reach out to Income Based Apartment Buildings

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Income based apartment buildings - reach out to building managers or resource managers at these apartment buildings, share your programs' flyers, website, business cards, etc. These types of apartment buildings often offer community resources for families and your program can be part of that.

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Reach out to churches to outreach services.

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Have your program join parades, community celebrations, etc. to get the word out. Sing a song, other ways to join.

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Establishing a referral program: incentive for families to help you recruit. For example, offering $10 towards tuition.

Gift cards are given after 90 days of enrollment. $25 gift cards from Target.

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Building a website if you don't have one, using technology applications like TikTok or YouTube.

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If your program doesn't have income-limits: Reach out to realtors in the area

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If your program doesn't have income-limits: Reach out to realtors in the area

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Realtors can help connect you with new/young families, consider sharing your programs' flyers, business cards, and contact info so you can help them make their sale & you get to enroll a new family!