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Here is a study guide from nngroup!

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Unsure where to start? Use this collection of links to our articles and videos to learn about personas and how to create and apply them.

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Guide to Different Persona Types, Based on Data

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Guide to Different Persona Types, Based on Data

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Please see the attached PDF.

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3 Persona Types_ Lightweight, Qualitative, and Statistical

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Look for those red flags!
- Personas were created, but not used

- No buy-in from leadership

- Personas were created in a silo and imposed on people

- People don’t know what personas are or why they’re useful

- There’s a fundamental flaw with the personas: no goal alignment

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Stakeholders are instrumental at every step of the process of persona creation.

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Advice: Delivering Personas to Stakeholders

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Advice: Delivering Personas to Stakeholders

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- Always ask what your stakeholders’ goal is
- Consult with and educate stakeholders
- Include stakeholders in the process
- Deliver more than just the personas

MORE: https://www.nngroup.com/articles/persona-scope/

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For each persona, we need to capture wants, needs, and behavior as much as is possible in a succinct fashion.