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What if Dollarama wasn't cheap? What store would it be?

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Bad Idea: Cheapest meals for the most expensive times of the year

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Bad Idea: Cheapest meals for the most expensive times of the year

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- Dollarama's Chritsmas Dinner Special
- Thanksgiving Special
- Easter Special

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Dollarama dank

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Who are the biggest dollarama HATERS?!?? Get them together, show them options of the same dove soap from dollarama, walmart, shoppers, etc and get them to choose which one each one came from. If they can't - Like Liquid death - do something crazy (probably not taze them)

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There has to be some type of die hard dollarama cult-ish people out there, how can we use them to highlight the brand, how can we get them together for a PR of sorts.

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Dollarama's are now putting in self-checkouts. What does this insight mean? Could we play with the idea that it's basically us running our own stores, are we the managers, are we the cashiers too

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People are unaware the food theyre being served was made from dollarama food items. Don't let the name scare you, it's the chef that makes the plate, not the price.

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Dollarama to highlight high cost of items

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Dollarama to highlight high cost of items

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Play off the idea that Canadians deserve better. Better prices, better quality, better choices. Made for them

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Being apart of something bigger: Once you shop at Dollarama, you're a fan for life

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College Students love Dollarama. Why? Because we are broke. But who else loves Dollarama - Do these students continue to use Dollarama even after they've settled into a career?

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Life before dollarama: expensive, no way out, locked into high prices, no variety

Life after Dollarama: Feeling free, everything you need in one place,

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You can spend and save at a store like this

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Create a dollarama that looks like it would be a Walmart or Winners. Arrange and design it and watch people flood in to see the hot new shop in town. Only reveal after that it was a dollarama. Think payless experiential

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No Frills has No Name. What can Dollarama create? What type of off-brand can they use to hone in on their cheap prices

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Just because you can (afford), doesn't mean you should (buy).

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There's no need to live a 'poor' lifestyle with Dollarama. Dollarama makes you the richest you can be by saving more.

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It's the perfect store for DIY crafts for occasions such as Halloween, Christmas, Weddings, Birthdays, etc.. where the crafts only last in the household short term. Why spend so much money on something that will only last in your house seasonally?

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A young couple, or person is moving into a new apartment but they come from wealthier families. The apartment is nice, and their parents helped them purchase it but said that for everything thing else, their on their own. After trying to live a lifestyle that's out of their budget they soon realize how expensive it is to live alone. They accept the fact that they have to start shopping Dollarama. They soon fall in love with the store and ask themselves why they didn't think of it sooner.

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Kids can't tell the difference, they're cupcakes!

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Kids can't tell the difference, they're cupcakes!

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It's the place to get all your kids favourite snacks. It's time to bring in 40 cupcakes to share with classmates on Halloween? Kids don't know the difference, spend less.

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A wealthy women (AMY) has a sister who lives a middle class life-style (TARA). One day the two sisters hang out and Tara says she needs to do some shopping for the kids. Initially Amy is excited to do some shopping, until her sister brings her to Dollarama. Amy says she can't be seen shopping at such a store, but she walks into the store anyways. Her nose up and she has a disgusted look on her face, until she sees the prices. The scene somehow ends up being like someone who just took their first trip too Costco. Amy has a bunch of things in her arms, she's running around the store. "Oh my god Tara, this stove-top pan is only $3, the one I have at home is $70, what is this place?!" - something along those lines.

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When I'm bored, I shop. When I shop, I spend. Spending money at Dollarama 'doesn't count'

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When I'm bored, I shop. When I shop, I spend. Spending money at Dollarama 'doesn't count'

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If I'm bored and want to do some shopping but don't want to spend a ton of money. I'll often just take a trip to Dollarama, buy some stuff, and I'm so excited about it. I can spend so much time there, just browsing.

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It's like finding a treasure chest or pot of gold.

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I can get the same shampoo, soap, cookies, chocolate, etc.. as I can from Shoppers, Walmart, Loblaws, etc.. for so much cheaper.

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Whenever I go to Dollarama, I always get carried away and end up buying way more than I expected, wanted to. Even if I end up spending $40, I feel ok about it because I got so much stuff with that $40.

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Worst Idea: A Robber robs the dollarstore

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Worst Idea: A Robber robs the dollarstore

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He robs the dollarstore, realizes the prices are so cheap, and puts it back (or pays for it) because he feels bad

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I'm constantly looking for cheaper deals at Dollarstore. Are these things really cheaper, or are they usually the same price as a Walmart or Shoppers?

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>Person goes over to someone's house and the host steps away for a moment
>Person gets nosy and sees something they think is pretty cute
>They flip the object to check the brand and are surprised to see the Dollarama sticker

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I'm always surprised when I see cute things at Dollarama - maybe that moment of surprise is something we can play with

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Dollarama is a low-pressure way to begin a new hobby. Maybe there's a way to encourage people to try new things with less financial risk?

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Flat-lay photos with Dollarama objects based on situations

Zombie apocalypse, bring it on
(Flashlight, medical supplies, water bottles, lighters, knife, etc.)

Exam week is coming
(Highlighters, instant noodles, tissue box, instant coffee, post-it notes)

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Flat-lay photos with Dollarama objects based on a person's identity

The Plant Mom
(Gardening supplies)

The DIYer
(Craft supplies, paint)

The Sweet Tooth
(Snacks)

The Host
(Dinnerware, fake flowers)

The Type A
(Organizational stuff)

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Pin project ideas with links to the objects online and instructions

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Let people post reviews on Dollarama products to show confidence in your products and allow people to make informed decisions while browsing in store

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Make the most creative DIY project with Dollarama objects

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Create catalogue with Dollar store items to showcase their uses, articles and DIY inspiration

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There are a lot of millennial women who love doing dollar store DIY projects for their homes - is there a way to celebrate that creativity?

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Dollarcozy
Dollarminimalist
Dollarromantic
Dollarelegant
Dollarfestive

Picture of Dollarstore items helping to set a mood

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Dollarpicnic
Dollarmovienight
Dollarpaintdate
Dollarbakeoff
Dollarbeachday

Picture of experiences using Dollarstore items

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Popup stores with staged rooms (like Ikea), styled with decor from Dollarama

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Playing with your kids using Dollarama toys or crafts 

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Playing with your kids using Dollarama toys or crafts 

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The most valuable thing you can spend on your kids is time

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Dollarstore date challenge on social media

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Dollarstore date challenge on social media

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Canvas + paints

Waterguns

Baking

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$100 champagne out of a $1 cup

$30 filet mignon on a $1 plate

Spend more on the things that matter

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>Cashier: That’ll be $7.43

>Customer puts a $10 bill on the counter

>Cashier reaches for the bill, but the customer puts another $10 bill on the counter

>Cashier: Uh, sir, it’s $7.43

>Customer stares at cashier blankly and puts another $10 bill on the counter

>Cashier stares at customer

>Customer throws loud chunk of change onto the counter

Don’t pay more than you need to

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>Victim is suddenly confronted by a knife-wielding mugger

>Victim: Oh my god!!

>Mugger: Get your wallet out

>Victim hands over everything they have

>Mugger shoves a pack of toilet paper into their arms, shakes the victim’s hands vigorously and says, “Pleasure doing business with you” before running off

>Victim blinks through tears, confused

Don’t get robbed for toilet paper

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Pop up store with dollar store items, with a new store name, fancy packaging, and higher prices. When customers go to the cashier, the real prices are revealed.

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Compared a complicated coffee order to a complicated object description; sometimes all you want is the object without all the frills

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Overly complicated descriptions of objects

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Overly complicated descriptions of objects

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Pay $20 for beautifully minimalist coffeeware designed with an ergonomic curve-shaped handle for comfortable holding… or a $1 for a mug.

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Tongue-in-cheek style ads that dramatize basic functions of objects

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Tongue-in-cheek style ads that dramatize basic functions of objects

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The cup… that holds liquids!

The container… that contains!

The calculator… that calculates!