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Using videos and social media to align themselves with organisations with similar missions. Mutually benefitial and show the space as venue.

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A post shared by Eden Project | Cornwall, UK (@edenprojectcornwall)

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Communicating values, attracting visitors and venue users to support the mission. Educating visitors and promoting environmental sustainability goals.

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Education is at the heart of everything we do. We provide a wealth of learning opportunities for everyone from preschool to degree level and beyond. It's all part of our mission to connect people of all ages with the natural world, better understand their place within it and play their part in shaping the future.

We run a variety of learning programmes here at our inspirational site in Cornwall - home to the world's largest rainforest in captivity, and with over 20 acres of outdoor gardens and a wild outer estate - from memorable days out for schools and immersive degree courses for students to creative leadership experiences for professionals.

For those looking for a dose of inspiration of Eden at home, we've a full range of free resources and ideas available for you to learn with us wherever you are.

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Education is at the heart of everything we do. We provide a wealth of learning opportunities for everyone from preschool to degree level and beyond. It's all part of our mission to connect people of all ages with the natural world, better understand their place within it and play their part in shaping the future.

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Ethically green
Environmentally, socially and economically
Improved wellbeing
Connect with nature
Creating jobs

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Host your Christmas party, wedding, conference or special event at the Eden Project.

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Mission

We are an educational charity and social enterprise. Our global mission is to create a movement that builds relationships between people and the natural world to demonstrate the power of working together for the benefit of all living things

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Today's consumers are more informed and discerning than ever about the products they buy. This is certainly true when it comes to evaluating the environmental impact and sustainable practices of the brands they support. That's why many of the world's most valuable and successful companies are pursuing green marketing initiatives.

Read on to learn the definition of green marketing, see examples of green marketing practices, and explore the potential benefits of environmentally conscious campaigns for your business.

What is green marketing?

Green marketing (or environmental marketing) is the promotion of environmentally friendly products, services, and initiatives. More specifically, green marketing refers a broad range of environmentally friendly practices and strategies. Some green marketing examples include:

Creating eco-friendly products

Using eco-friendly product packaging made from recycled materials

Reducing greenhouse gas emissions from production processes

Adopting sustainable business practices

Marketing efforts communicating a product's environmental benefits

Investing profits in renewable energy or carbon offset efforts

Green marketing is becoming more popular as more people become concerned with environmental issues. Indeed, in 2020, more than three quarters of consumers (77%) cited a brand's sustainability and environmental responsibility as very important or moderately important in their choice of brands.

While green marketing can be more expensive than traditional marketing messages and practices, but it can also be profitable due to increasing demand. For example, products made locally in North America tend to be more expensive than those made overseas using cheap labor, but local sourcing and supply chain means they have a much smaller carbon footprint than goods flown in from overseas. For some consumers and business owners, the environmental benefit outweighs the price difference.

Green marketing and LOHAS consumers

The rise of green marketing stems from a growing market segment of consumers who prefer to purchase green products even though they might be more expensive. These consumers are known as the Lifestyles of Health and Sustainability (LOHAS) demographic. According to :
"[LOHAS] is a demographic defining a particular market segment related to sustainable living, "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population segment."
LOHAS consumers are active supporters of environmental health, and are the heaviest purchasers of eco-friendly and socially responsible products. They also have the power to influence other consumers.

With about 100 million LOHAS consumers worldwide, this segment suggests a surging market for green marketing campaigns built around eco-friendly practices and products.

Green marketing strategy

Beyond making an environmentally friendly product, business owners can implement other tactics to create a business strategy that capitalizes on the benefits of green marketing. The following can all be part of a green marketing strategy:

Using eco-friendly paper and inks for print marketing materials

Skipping printed materials altogether in favor of electronic marketing

Adopting responsible waste disposal practices

Using eco-friendly or recycled materials for product packaging

Seeking official certifications for sustainability and

Using efficient packing and shipping methods

Using renewable energy and sustainable agriculture practices

Taking steps to offset carbon emissions via investment

Green companies take a long view of their businesses, prioritizing the well-being of the planet and future generations over short-term profits.

What is greenwashing?

Some brands and marketers have attempted to capitalize on consumer demand for environmental consciousness by taking a green marketing approach to products or services that are not necessarily green or sustainable. This practice is known as "greenwashing."

Some popular examples of greenwashing include:

Employing unregulated terms like "green" or "natural" to describe products

Using the color green or environmental symbols like leaves or trees on packaging

Promoting misleading studies or statistics to support an eco-marketing message

Portraying cost-cutting measures as motivated by environmental sustainability

Using greenwashing to falsely market your products as environmentally conscious is not only misleading to consumers: it can also be hazardous to a company's health. For example, following its 2015 scandal involving falsified emissions reports for its vehicle, Volkswagen's stock price tumbled more than 50 percent-and took six years to completely recover.

If you plan to build a sustainable brand and practice green marketing in your business, be sure that the claims you're making about your products are clear and factual.

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What Is Green Marketing? Definition and Examples (2022)

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Today's consumers are more informed and discerning than ever about the products they buy. This is certainly true when it comes to evaluating the environmental impact and sustainable practices of the brands they support. That's why many of the world's most valuable and successful companies are pursuing green marketing initiatives.

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Disney use video marketing to achieve nostalgia. Nostalgia marketing aims to remind viewers of their youth and the feelings associated with it: safety, belonging, connection, hope, and joy. Disney films and products create in viewers a longing for these feelings. This example is used as the introduction in many of Disney's older film productions.

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Intro - Walt Disney Pictures (Mickey Drive A Boat)

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they have used there customers videos to showcase what features go pros obtain along with the memories that can get captured using these in spaces such as under water

people are more likely to buy it because they can see the quality which other customers have made from real life videos. The videos also activates people to participate in social activities because they can see other people enjoying themselves from participating in those activities.

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GoPro: Best of 2020 - Year in Review in 4K

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The Beauty and the Beast remake

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Beauty and the Beast – US Official Final Trailer

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We’re giving you a BTS look at Happily Ever After with Katrina, Creative Director from Disney Live Entertainment! 🎇🎆🏰#AllTheDisneyThrills #DisneyCastLife #DisneyParks #Disney #Fireworks #DisneyWorld #Show #Castle #Emotional 

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@disneyparks
We’re giving you a BTS look at Happily Ever After with Katrina, Creative Director from Disney Live Entertainment! 🎇🎆🏰#AllTheDisneyThrills #DisneyCastLife #DisneyParks #Disney #Fireworks #DisneyWorld #Show #Castle #Emotional
♬ original sound - Disney Parks

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Green marketing is technique used by businesses to market their products or services which have a green appeal and could be seen as environmentally friendly towards their consumers.

IKEA, a significant brand that is focused on renewable energy and sustainable sourcing, has established a strategy called “People and Planet Positive” that supports eco-friendly practices, solar energy, and regenerative environmental activities. This green marketing campaign’s objective is to lessen the harmful effects that the company’s operations have on the surrounding ecosystem.

IKEA is a green marketing example of a company that is striving toward the creation of renewable energy that is 100 percent of the total energy used in its shops and the reduction of its already low percentage of waste to a proportion that is below the existing 15 percent.

In 2028, plastic will be shown on the door of the company’s existing inventory. For concerns of food safety and hygiene, IKEA will only continue to use plastic in a small number of its food products. Cutlery and straws, both of which are frequently thrown away, are being repurposed into more environmentally friendly alternatives.

IKEA Group’s 2020 revenue was over 40 billion euros. But less than 10 percent of the company’s packaging is plastic. The objective is to eradicate the dangerous element totally, therefore they’re open to any options, including a revolutionary packaging strategy.

https://www.youtube.com/watch?v=etULbl_39F8

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They used video marketing during the holiday season, to make customers think that they are generous and human. By giving back to their workers by rewarding them with gifts.
Consumers always look for the seasonal advert to come onto screens during the holiday season as they relate it to Christmas time.
3.2 million views on 'the last customer' video in which they was able to achieve through good video marketing, attracting a wider audience.

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coca cola the last customer video mark - Bing video

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Coca Cola is one of the largest carbonated beverage  company and distributor in the world and one of the successful. The drink was invented in 1885 by John Pemberton. It s advertised individually as well as featured in other businesses such as Mc Donalds and other large fast-food chains.

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(ROW 6) Video Marketing - Disney Parks’ Video Series

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(ROW 6) Video Marketing - Disney Parks’ Video Series

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- A series of videos that Disney distributed on YouTube (and on social media platforms using the hashtag #DisneyKids) aimed at parents highlighted how much fun their kids will have at the park and how to best navigate that experience as adults. Customers find it's wonderfully compelling, making them want to immediately buy a ticket.
- Video marketing is the use of video content to promote or inform audiences of a brand or product. For example, Disney post paid advertisements on social media platforms such as their content on TikTok.

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#DisneyKids: Navigating Disney Parks With Toddlers