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This tiktok video shows how Alix Earle is trying to build a closer relationship with us by showing millions of people her acne and how it’s completely normal to have acne because everyone has it. She understands that acne is something that everyone goes through and something that people are very insecure about so she wants to show us that it's completely okay and for it to not us feel bad about ourselves

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My DMs are open if you’re struggling and want to talk 🤍🫶🏼 #acne #accutane #acneskin  #greenscreen 

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@alixearle
My DMs are open if you’re struggling and want to talk 🤍🫶🏼 #acne #accutane #acneskin #greenscreen
♬ original sound - alix earle

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This tiktok video shows us what type of videos got her famous (GRWM) This is the gist of most of her videos of her being real with us and This tiktok video shows how Alix Earle is keeping it real with us by talking about how she got a breast augmentation to show that she isn’t hiding anything unlike some celebrities who get work done but lie about it. She also gets botox and lip fillers and doesn’t hide it either. If anything she brings us with her for a “day in my life” to show where and how she gets this work done.

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Wish them a happy birthday #grwm #breastaugmentatin #implant 

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@alixearle
Wish them a happy birthday #grwm #breastaugmentatin #implant
♬ original sound - alix earle

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This article talks about how many influencers who do GRWM’s (Get ready with me) are very confessional and honest when it comes to sharing their life. By creating relatability, instead of seeming like the most perfect girl to exist, influencers are able to build their audience’s trust which leads to trust for product recommendations.

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When an influencer says "get ready with me," it's never just about makeup.

With a blending sponge in one hand and a phone set to record, social-media stars are using their daily routines as a backdrop for telling stories that range from mundane to outright traumatic. No subject is too taboo to share with their millions of followers, from mental illness and medication to experiences with racism and painful dating lessons.

Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

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How 'Get Ready With Me' Videos Became the Ultimate Confessional

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Plastic surgery, anxiety medication and embarrassing dating blunders: Nothing is off-limits for beauty influencers recording their routines on social media.

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This article shows how impactful having a “You really are a great big sister” mentality towards influencers can do so much. Being able to build that type of relationship and environment with your audience can do wonders for marketing and advertising. The ability to make a parasocial relationship between an influencer and their followers allows for the influencer to gain their trust and sponsor a product.

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One of the biggest ways that she has gained fame is her luxurious life at UMIAMI. She captioned this tiktok "Sundays at the U" which is on a yacht with all of her friends to show all the fun she is having at this school.

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Sundays at the U 🧡💚🧡💚 #umiami #diml #ReadySetLift #spectresea 

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@alixearle
Sundays at the U 🧡💚🧡💚 #umiami #diml #ReadySetLift #spectresea
♬ The Suite Life On Deck Theme Song - Zach Caleb

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Who is Alix Earle?

She is a 22 year old University of Miami grad that has become one of the fastest-growing creators on the app with more than 6 million followers on tiktok. She's also the new face of a longtime fan-favorite beauty trend, the "Get Ready with Me" (GRWM), which originally gained popularity during the early 2000s YouTube era as a way for content creators to share their skincare and makeup routines while giving fans a look into their personal lives. Most of Earle's TikToks are her talking about everyday moments of her life while she does her makeup and chooses an outfit. But her earlier GRWMs showed her preparing for class and tailgating at the Univerity of Miami which caused her to become well known and pop off on the internet.

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What type of videos did Alix Earle post for her to gain this popularity?

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What type of videos did Alix Earle post for her to gain this popularity?

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Stands for “Get Ready with Me” and these types of videos are the reason why she gained so much popularity. Many people found it interesting to watch and listen to. In these videos, she would share intimate stuff and stories about her life. Her unique makeup techniques also gained a lot of attention because it was a “trust the process” type of makeup look and in the end it turned out very good so many people followed her techniques. They would try her techniques and then post about it on their own social media accounts, allowing for a broader audience to get to know Alix Earle.

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How does being confessional lead to trust and eventually marketing and advertising?

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How does being confessional lead to trust and eventually marketing and advertising?

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It is very important for influencers to be transparent about their lives and spill the fun and negatives of their lives. It is easier for the audience to connect and trust an influencer if they show that their lives aren’t as perfect as they seem. The fact that she is also very honest about the cosmetic surgeries she has done has allowed her to gain trust from her audience. She also posts about her acne for millions of people to see which I feel as if it was the BIGGEST factor that got many people’s attention.

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This effect is when Alix Earle posts a product or something that she did and there is a whole crowd that follows. She is well known for being like a fairy godmother who could make makeup disappear off shelves. Doesn’t matter if it is cheap or expensive, it will always be out of stock. People are influenced by her beauty and the way she looks in the end after using those products so obviously this leads to her audience wanting the product too.

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How did UMIAMI/TIKTOK have an effect on Alix Earle's rise of fame?

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How did UMIAMI/TIKTOK have an effect on Alix Earle's rise of fame?

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 Her luxurious life that she lived at UMIAMI on yachts and stuff also gained a lot of attention. She was living the ideal college life. She would post a GRWM every day of her getting ready to go out clubbing and the whole audience was mesmerized by how. She has brought a lot of attention to UMIAMI and she thanks UMIAMI for starting her fame that she has a scholarship in her name to the business school at UMIAMI.

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What specific strategy did Alix Earle use to create a significant impact in influencer marketing and how can other influencers learn from or replicate these strategy?

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What specific strategy did Alix Earle use to create a significant impact in influencer marketing and how can other influencers learn from or replicate these strategy?

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The main way she was able to become such a trustworthy influencer was by being confessional and honest. S other influencers can see this common occurrence and perhaps also post videos like this.

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How has using a social media platform contributed to the success of the "Alix Earle Effect," and what considerations should brands take into account when selecting platforms for their influencer marketing campaigns?

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How has using a social media platform contributed to the success of the "Alix Earle Effect," and what considerations should brands take into account when selecting platforms for their influencer marketing campaigns?

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Using tiktok and showing her fabulous life at UMIAMI really jumpstarted her career as an influencer. She was able to get attention from living this life and would constantly post about it to get more attention which eventually led to a high following watching her videos and the stuff that she uses.

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What role does audience engagement play in the "Alix Earle Effect," and how can influencers and brands effectively measure and leverage audience engagement in their campaigns?

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What role does audience engagement play in the "Alix Earle Effect," and how can influencers and brands effectively measure and leverage audience engagement in their campaigns?

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Having a relationship with the audience as an influencer is key to getting a following and maintaining a following. Being able to have a parasocial realtionship has an impact on influencers' popularity, reliability, and the effectiveness of their suggestions, which eventually leads to the selling of products that they use.

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This is where her fame arose and where she started to gain popularity. She would post 2-3 videos a day and from tiktok, she was able to make her money from sponsorships and that is where she was able to stem off and create a youtube channel and a podcast and promote her instagram.

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While attending the University of Miami in Coral Gables, Florida, Alix Earle was more than just a campus big shot: She ranked among the most popular influencers in the world. Through "get ready with me" clips, vlogs, and other lifestyle videos, Earle became a Gen Z " it girl" and a beloved figure for her 5.4 million followers on TikTok.

Months after her graduation from Miami, Earle is giving back to the school that served as the setting for many of her TikToks. She has established a scholarship that will support the Patti and Allan Herbert Business School, where she majored in Business Administration.

The size of the scholarship fund has not been publicly revealed. With her gift, Earle hopes to support a new generation of business students, especially women.

"If you know me you know how much I love the University of Miami. The fact that I was able to attend this school was truly one of the biggest blessings of my life," Earle said in a recent TikTok video. "I want to be able to support someone else in living out their dreams."

@alixearle Thank you guys so much for the support. Im so honored to be able to give back to the U and help another student follow their dreams. #umiami #alixearlescholarship ♬ original sound - alix earle

Earle is not the first creator to establish a collegiate fund in her name. Imane Anys, who streams under the name Pokimane, supported aspiring gamers by providing them with $10,000 scholarships.

Compared to that effort, Earle's scholarship program may not seem relevant to her creative career. However, she believes that her studies at Miami helped her become the TikTok star she is today. "During my junior year, there was a marketing class at UM that significantly helped me in my career path," she said in a statement. "We learned about the analytics and data behind posts. It allowed me to look at my work and see what was working or not working and why."

More information about the Alix Earle Scholarship is available here. The program is open to Miami juniors and seniors who plan to pursue degrees in business. Applicants must submit their resumes and (of course) a brief video that explains why they deserve to follow in Earle's footsteps.

Earle's enrollment at Miami has reportedly led to a 50% increase in the school's applications. Even after her graduation, she's still bringing benefits to her alma mater.

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TikTok star Alix Earle gives back to alma mater with scholarships for business students - Tubefilter

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After graduating from the University of Miami, Alix Earle is giving back to her alma mater by establishing a business school scholarship.

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With the power that influence that Alix Earle has, there is going to be hate that comes along with it. People like to criticize her for having plastic surgery and selling out a product that POC use. Although these are valid reasons for criticizing Alix Earle, she can't do anything in her power to stop this hatred.

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If you've spent even five minutes on TikTok, you've seen the iconic white eyeliner and 'Blue Eye' filter that make up one of the most prominent creators of your FYP, Alix Earle.

Alix Earle rose to fame by posting 'get ready with me' videos, where she filmed herself doing her makeup and talking about her life as a student at the University of Miami. The first video of her's that I came across was her getting ready for a pool party in October.

I hyper-focused, not only on the fact that she got to have fun at a sunny afternoon pool party in October but also on how her foundation applied perfectly onto her face and how there wasn't a single mark or blemish to cover.

Beauty standards and trends have been around forever, causing teenagers to look at celebrities and public figures they admire and wish they could look like them. This is the basis of a new social media phenomenon, the 'Alix Earle effect.'

Those who watch Earle's videos see precisely what I saw. Perfect skin, perfect hair, perfect social life. The rise of 'get ready with me' videos has allowed people to see what products they use to make themselves feel fame-worthy, so since then, finding Earle's most-used products on shelves has become nearly impossible.

After watching that fateful pool party video, I ordered the mascara she had used. To my surprise, it didn't look the same on me as it did on her. That's when I realized I had spent a whole $28.00 because I had seen an influencer use it.

It's right there in the title: influence. It's Earle's job, but I think it's gone too far. Young impressionable viewers tend to get the wrong idea while watching creators like this because before people like Earle were famous, they lived normal lives. They didn't start out wealthy and famous, TikTok's algorithm gave them a random chance to be a viral sensation.

of TikTok's users are between the ages of 10 and 19, the prime age to be insecure and self-critical. This creates a culture of unrealistic expectations and standards to achieve.

I love to watch Alix Earle and live vicariously through her, but I hope her effects on today's teenage culture don't do more harm than good.

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The 'Alix Earle Effect': Has influencer culture gone too far?

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If you've spent even five minutes on TikTok, you've seen the iconic white eyeliner and 'Blue Eye' filter that make up one of the most prominent creators of your FYP, Alix Earle. Alix Earle rose to fame by posting 'get ready with me' videos, where she filmed herself doing her makeup and talking about her...

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This source mentions how Alix Earle balances her post of her fun party life and reality at the same time. It also mentions how she just recently launched her podcast called "Hot Mess" where she touches on topics of her messy family problems (her dad cheating on her mom with a prostitute that had relations with the NY Governor) to also talking about her eating disorder. She touches on all these topics to form a close relationship with her audience and to show that she has nothing to hide.

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Getting ready for any occasion may not seem like anything too entertaining. However, TikTok sensation, Alix Earle has her fans hooked on her so called "get ready with me" content. Alix Earle, 22, blew up on TikTok last winter and has had quite the influence on her followers ever since. Born and raised in Monmouth County, New Jersey then moving and graduating at UMiami, Alix has made a household name for herself. But what makes Alix the new It Girl? Why does she have such a huge affect on her followers?

The students of Wayne Valley, mostly girls, watch her content and follow Alix's hectic life. Many enjoy her content and take Earles advice for pretty much anything especially when it comes to fashion and beauty.

When asked why Alix rose to fame so quickly senior, Alexa Ferrigno expressed, "Alix is very trendy online. She is always following new trends fast or making her own." The majority of Alix's content features her at her vanity getting ready for whatever event she has going on that day. Fans get a peak into her never ending wardrobe and become inspired to be as dolled up as her. Alix known for never being in one place for too long. She is constantly on the move. Seeing her travel influences those to achieve a similar party-like social life

A term Alix Earle fans are familiar with is, The Alix Earle Effect. Senior Ava Sauter describes it saying, "She makes people want to buy things and influences people to do the things she does." Sauter goes on to t sayhat that Alix has influenced her beauty purchases. "She definitely made me buy her Tarte Shape Tape Concealer and her blush."

Something that makes Alix stand out among other online influencers is how real and down to earth she is. Alix does not hold back when it comes to posting reality. Of course Alix's life looks glamorous for the most part she will often expose herself posting videos of her disastrous room after a night out, finishing an assignment late because of procrastination, even cockroach's she found living in her room! Senior, Paula Augurusa could not agree more. "I love that she is very relatable and opens up on just about everything."

Paula, along with many others girl are fans of Alix's new podcast called, Hot Mess, which she came out with late September of this year. On her podcast Alix reminisces college life, events, traveling, and giving her fans even more of an inside on her life. However, Alix also uses her podcast to open up about some personal struggles like being cheated on, family issues, and her past toxic relationship with food back in high school. "I do feel like it is important she speaks on these things. If other people are dealing with the same issues it makes them feel less alone," Paula explained. Paula is not the only one who feels this way. Alix's fans have applauded her courage to speak out.

On her podcast discussing her past eating disorder Alix told her listeners, "I really hope that this can help at least one person who's struggling with this or who has struggled with this, and just know that it can get better."

Alix's ability to not only have a confident personality and relatable lifestyle has made her one of the top influencers right now and she is definitely not done yet. With many teenage girls around the world who adore her this is definitely just the beginning for the young star.

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Getting ready for any occasion may not seem like anything too entertaining. However, TikTok sensation, Alix Earle has her fans hooked on her so called "get ready with me" content. Alix Earle, 22, blew up on TikTok last winter and has had quite the influence on her followers ever since.