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Clear, coherent structure
Good flow with transitions

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Preview the Transition: Before you move from one point to another in your pitch, briefly preview what's coming next: "Now, let's shift our focus to..."

Ask a question: "What next?"

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- Use Clear Signposts: Clearly signal the transition from one speaker to the next. This can be done with phrases like, "Now, I'd like to hand it over to XXX to discuss..." or "I'll now pass to [Name] for insights on..."
- Acknowledge the Previous Speaker: Show appreciation for the previous speaker's contribution: "Thank you, [Name], for sharing your insights on [Topic]."

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Visual:

Good visuals and diagrams are integral for conveying transformational information. The 99.co team has several good examples but the best would be the four quadrant graph that clearly showed how 99.co’s business model compared to its competitors.

This is instrumental in establishing trust with the managers, an example of relational aspect, as you have demonstrated that you fully understand what the company seeks to do.

Vocal:

All speakers in 99.co have clear, audible voices, perfect for the promotional aspect.

The tone is also confident, signifying that the team has faith in their pitch’s ability to aid the company they’re pitching too, further aiding the promotional aspect.

Verbal:

Especially for feasibility and implementation, clear and well-researched arguments are important for the informational aspect: clarifying and showing how a team’s proposed features can be made a reality.

For example, the 99.co team mentioned that Facebook specifically would be targeted for online ads. “Its age demographic matches perfectly” with 99.co’s customer base. This elaboration and justification for the choice lends credibility and an air of reliability.

The value proposition is bolstered as a clear way to appeal to customers is shown.

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Intro: Introduce Yourself: Start by introducing yourself briefly. State your name and, if relevant, your position or affiliation. This helps establish your identity right away

Capture Attention: Begin with a compelling hook or statement that captures the listener's attention. It should be concise and intriguing, making them want to hear more

Clearly Define Your Purpose: Clearly state the purpose or objective of your pitch. Explain what you're offering or what problem you're addressing. Be concise and specific

Highlight Your Unique Value: Emphasise what sets you apart or makes your idea, product, or service unique. Explain how it can benefit the listener or solve their problem

Be Positive and Confident: Project confidence and enthusiasm while delivering your pitch. Maintain good eye contact and a friendly demeanor to build rapport with your audience

Tailor to Your Audience: Customize your pitch introduction based on the specific audience or situation. Adapt your message to address their needs and interests

in the video, straightaway mentioned the problem that most homebuyers face and that there are many improvements to be made, paving the way for their pitch

ICUP

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Strong professional appeal with impressively designed visuals, consistent across team members

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Be Confident!
Be Professional!
Be Relatable!

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- Rhetorical questions
- Alliteration
- Repetition
- Metaphors
- Storytelling

These rhetorical appeals are useful tools in
- helping the audience understand the product better through visualisation
- aid audience in remembering the key points

eg: “What does Innosight see in the future of 99.co?”

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Make use of rhetorical devices and strategies such as analogy and storytelling, to capture audience interest.

Use relevant vocabulary, professional terms and interesting language to capture attention of audience.

Clear presentation of ideas on slides, with visual aid and minimal words.

Speak with confidence, use appropriate body posture and eye contact with audience.

Organised flow of speech, with smooth transition to each speaker

All members have to be on the same page and hold deep understanding of the idea.

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Summarise main points and end with a punchline and gratitude.

End with a Memorable Statement - Craft a memorable closing statement or quote that encapsulates your pitch's essence. Leave a lasting impression

punchlines like:
One-stop solution

revolutionize the home buying journey as we know it and move 99.co from current position to envisioned vision