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The film showcases Depp's early portrayal as a gentle, eccentric and artistic outsider. The role helped establish his image as an unconventional hero in Hollywood.

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Pirates of the Caribbean (film series) (2003)

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Pirates of the Caribbean (film series) (2003)

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Playing Captain Jack was a turning point in Depp's career and the popularity of the role greatly enhanced his international profile. The character's eccentricity and unique style became Depp's signature trait, reinforcing his image as a quirky yet beloved anti-hero.

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Sweeney Todd: The Demon Barber of Fleet Street (2007)

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Sweeney Todd: The Demon Barber of Fleet Street (2007)

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The film features Depp's character, a vengeful barber, a role that continues to reinforce his trend of choosing quirky characters and showcases his talents in musical theatre.

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Depp said he won't reprise his role in Pirates of the Caribbean (2022)

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Depp said he won't reprise his role in Pirates of the Caribbean (2022)

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Depp and his former financial management company sued each other (2017)

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Depp and his former financial management company sued each other (2017)

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Exposing the money and management issues in Depp's life, as well as exposing the public to his lavish spending ways, negatively impacted his image.

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Johnny Depp’s Reported $2 Million a Month Lifestyle, Explained

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A new lawsuit claims the actor spent over $75 million in residences, $18 million on a yacht, and more.

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The film demonstrates his diversity and depth as an actor, proving that Depp was able to challenge and change perceptions of his early image, showing the public and critics a more well-rounded and mature side of him.

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Depp's portrayal of the Mad Hatter reinforces his image as an actor who chooses quirky, unconventional roles, while deepening the uniqueness of his personal brand and his global appeal.

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Depp shared video of himself playing guitar on his instgram (2020)

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Depp shared video of himself playing guitar on his instgram (2020)

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By showcasing his musical talents through social media, Depp reinforces his image as a versatile and approachable star, as well as an artist who is not limited to acting.

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Johnny Depp on Instagram: "and thank you for staying on this long road with me. JD"

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2M likes, 45K comments - johnnydepp on May 6, 2020: "and thank you for staying on this long road with me. JD" 

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Depp expresses his thanks to his fans on his Instagram (2020)

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Depp expresses his thanks to his fans on his Instagram (2020)

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Showing his gracious and appreciative side, this personalized interaction reinforces his image as a genuine and grateful star and strengthens the emotional bond between him and his fans.

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Johnny Depp on Instagram: "Hello All!
I just wanted to thank you all once again for your constant and loyal support throughout many long and interesting episodes of my life...
I am only here because of you — and I’m only here for you!!!
All thanks and love to you for all,
JD
-
Edit: @girldeuters"

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2M likes, 66K comments - johnnydepp on September 11, 2020: "Hello All!
I just wanted to thank you all once again for your constant and loyal support througho..." 

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Depp shared his painting on his Instagram (2020)

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Depp shared his painting on his Instagram (2020)

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Showcasing his personal life and identity as an artist, it conveys his love and dedication to art and his willingness to let the public see the truth and vulnerability of the creative process. This transparency and openness allows fans to identify more with his personality and see his versatility beyond his screen roles.

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Johnny Depp on Instagram: "It’s odd, the things that we once gave such pure, intense focus and devotion to for months on end. Then suddenly the wind shifts and off we go on a new tack. And for far too long, these earlier interests or passions sadly fall by the wayside and recede into the vast recesses of some hoarder’s crawlspace in the brain cloaked in heaps of the other things that my skull had no room for…until recently. 
I found this painting, which I had started in 2006 …  for 14 years I’d never touched the painting – the occasional glance, at best. Yet it somehow always lingered in my mind, this piece of unfinished business. 
Even while we are forced to live in the immediate, some strange species of the interrupted passion that has been invested in an object we once focused on awaits our return from far away.  I will keep you apprised of the progress!  All Love,
JD"

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2M likes, 38K comments - johnnydepp on May 22, 2020: "It’s odd, the things that we once gave such pure, intense focus and devotion to for months on e..." 

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View this post on Instagram

A post shared by Johnny Depp (@johnnydepp)

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Depp responds to quitting the Fantastic Beasts cast on his Instgram （2020）

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Depp responds to quitting the Fantastic Beasts cast on his Instgram （2020）

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4M likes, 228K comments - johnnydepp on November 6, 2020 

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Depp was involved in the formation of the American rock supergroup: the Hollywood Vampires (2012)

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Depp was involved in the formation of the American rock supergroup: the Hollywood Vampires (2012)

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It shows Depp's love for rock and roll and his pursuit of music. In addition, the band's image is associated with rebellion and non-mainstream culture, echoing Depp's earlier "bad boy" image.

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A masterpiece of Depp's early career, it set the stage for his stardom

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Amber Heard files for divorce and accuses Depp of domestic violence (2016)

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Amber Heard files for divorce and accuses Depp of domestic violence (2016)

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These allegations and legal disputes have exposed serious controversies in his private life that contrast with the image he portrays on screen and may lead to a public reassessment of his image (personal behavior and moral responsibility).

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Johnny Depp and Amber Heard settle divorce | CNN

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Johnny Depp and Amber Heard's tumultuous breakup has come to an end.

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Depp sued The Sun for portraying him as a domestically abusive man but lost (2020)

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Depp sued The Sun for portraying him as a domestically abusive man but lost (2020)

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These legal disputes have caused serious damage to his celebrity image. The court's decision particularly reinforced negative perceptions of his personal behavior, as the court found most of the allegations of domestic violence to be "substantially true". This was not only legally unfavorable to him, but also had an impact on his reputation in terms of public opinion.

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Johnny Depp loses libel case over Sun ‘wife beater’ claim

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The judge says the Sun’s article claiming the actor assaulted Amber Heard was “substantially true”.

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Abmer Heard's Op-Ed in the Washington Post Calls Himself a Victim of Domestic Violence (2018)

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Abmer Heard's Op-Ed in the Washington Post Calls Himself a Victim of Domestic Violence (2018)

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This has had a serious negative impact on Depp's image in the eyes of the public. Such public allegations have caused the public to question his character and personality. In addition, these events may have had an impact on his career as an actor, as public image and personal branding play an important role in the entertainment industry.

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Amber Heard arrives at the premiere of "Aquaman" on Dec. 12 in Los Angeles. (Jordan Strauss/Jordan Strauss/Invision/AP)
Editor's note, June 2, 2022: In 2019, Johnny Depp sued Amber Heard for defamation arising out of this 2018 op-ed. On June 1, 2022, following a trial in Fairfax County, Va. Circuit Court, a jury found Heard liable on three counts for the following statements, which Depp claimed were false and defamatory: (1) "I spoke up against sexual violence - and faced our culture's wrath. That has to change." (2) "Then two years ago, I became a public figure representing domestic abuse, and I felt the full force of our culture's wrath for women who speak out." (3) "I had the rare vantage point of seeing, in real time, how institutions protect men accused of abuse." The jury separately found that Depp, through his lawyer Adam Waldman, defamed Heard in one of three counts in her countersuit.
***
Amber Heard is an actress and ambassador on women's rights at the American Civil Liberties Union.
I was exposed to abuse at a very young age. I knew certain things early on, without ever having to be told. I knew that men have the power- physically, socially and financially- and that a lot of institutions support that arrangement. I knew this long before I had the words to articulate it, and I bet you learned it young, too.

Like many women, I had been harassed and sexually assaulted by the time I was of college age. But I kept quiet - I did not expect filing complaints to bring justice. And I didn't see myself as a victim.

Then two years ago, I became a public figure representing domestic abuse, and I felt the full force of our culture's wrath for women who speak out.

Friends and advisers told me I would never again work as an actress - that I would be blacklisted. A movie I was attached to recast my role. I had just shot a two-year campaign as the face of a global fashion brand, and the company dropped me. Questions arose as to whether I would be able to keep my role of Mera in the movies " Justice League" and " Aquaman."

I had the rare vantage point of seeing, in real time, how institutions protect men accused of abuse.

Imagine a powerful man as a ship, like the Titanic. That ship is a huge enterprise. When it strikes an iceberg, there are a lot of people on board desperate to patch up holes - not because they believe in or even care about the ship, but because their own fates depend on the enterprise.

In recent years, the #MeToo movement has taught us about how power like this works, not just in Hollywood but in all kinds of institutions - workplaces, places of worship or simply in particular communities. In every walk of life, women are confronting these menwho are buoyed by social, economic and cultural power. And these institutions are beginning to change.

We are in a transformative political moment. The president of our country has been accused by more than a dozen women of sexual misconduct, including assault and harassment. Outrage over his statements and behavior has energized a female-led opposition. #MeToo started a conversation about just how profoundly sexual violence affects women in every area of our lives. And last month, more women were elected to Congress than ever in our history, with a mandate to take women's issues seriously. Women's rage and determination to end sexual violence are turning into a political force.

We have an opening now to bolster and build institutions protective of women. For starters, Congress can reauthorize and strengthen the Violence Against Women Act. First passed in 1994, the act is one of the most effective pieces of legislation enacted to fight domestic violence and sexual assault. It creates support systems for people who report abuse, and provides funding for rape crisis centers, legal assistance programs and other critical services. It improves responses by law enforcement, and it prohibits discrimination against LGBTQ survivors. Funding for the act expired in September and has only been temporarily extended.

We should continue to fight sexual assault on college campuses, while simultaneously insisting on fair processes for adjudicating complaints. Last month, Education Secretary Betsy DeVos proposed changes to Title IX rules governing the treatment of sexual harassment and assault in schools. While some changes would make the process for handling complaints more fair, others would weaken protections for sexual assault survivors. For example, the new rules would require schools to investigate only the most extreme complaints, and then only when they are made to designated officials. Women on campuses already have trouble coming forward about sexual violence - why would we allow institutions to scale back supports?

I write this as a woman who had to change my phone number weekly because I was getting death threats. For months, I rarely left my apartment, and when I did, I was pursued by camera drones and photographers on foot, on motorcycles and in cars. Tabloid outlets that posted pictures of me spun them in a negative light. I felt as though I was on trial in the court of public opinion - and my life and livelihood depended on myriad judgments far beyond my control.

I want to ensure that women who come forward to talk about violence receive more support. We are electing representatives who know how deeply we care about these issues. We can work together to demand changes to laws and rules and social norms - and to right the imbalances that have shaped our lives.
Read more: The Post's View: What Betsy DeVos's new Title IX changes get right - and wrong Betsy DeVos: It's time we balance the scales of justice in our schools Janet Napolitano: Don't let the Trump administration undermine Title IX Mili Mitra: The most horrifying part of the Dartmouth sexual harassment case

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Opinion | Amber Heard: I spoke up against sexual violence - and faced our culture's wrath. That has to change.

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We have an opening now to bolster and build institutions protective of women. Let's not ignore it.

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Depp sues Abmer Heard for defamation (2019)

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Depp sues Abmer Heard for defamation (2019)

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Delayed Again! Johnny Depp's $50M Defamation Trial Against Amber Heard Pushed To Next Year

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EXCLUSIVE: Johnny Depp and Amber Heard won't be facing off in a Virginia courtroom anytime soon, it seems. In yet another delay in the trial start of the former Pirates of the Caribbean star's acet...

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Jury Hands Down Verdict in Johnny Depp's Favor at End of Defamation Trial with Amber Heard (2022)

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Jury Hands Down Verdict in Johnny Depp's Favor at End of Defamation Trial with Amber Heard (2022)

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Winning the lawsuit has gone some way towards restoring his damaged public image and rebuilding goodwill towards him among his supporters and a section of the public. The ruling may be seen as a vindication of his personal character and have a positive impact on his image as a popular and talented actor. The outcome may also have a positive impact on his future career, opening the door for him to return to the entertainment industry.

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Jury Hands Down Verdict in Johnny Depp's Favor at End of Defamation Trial with Amber Heard

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Johnny Depp & Amber Heard apologise for illegally bringing dogs to Australia (2016)

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Johnny Depp & Amber Heard apologise for illegally bringing dogs to Australia (2016)

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The incident may have put a negative label on his image as a non-compliant person, but his public apology also demonstrated his willingness to take responsibility and address the issues caused by his personal behavior, which could somewhat mitigate the negative impact on his celebrity image.

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Johnny Depp & Amber Heard apologise for illegally bringing dogs to Australia

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All of Depp's award-winning moments as tallied by fans (2018)

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All of Depp's award-winning moments as tallied by fans (2018)

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These accolades also reflect public and critical recognition of his work, further cementing his image as a globally recognized star.

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Johnny Depp Gets Emotional Talking About His Daughter's Illness - The Graham Norton Show (2015)

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Johnny Depp Gets Emotional Talking About His Daughter's Illness - The Graham Norton Show (2015)

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Johnny Depp Gets Emotional Talking About His Daughter's Illness - The Graham Norton Show

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How does Johnny Depp choose his characters? (2021) 

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How does Johnny Depp choose his characters? (2021) 

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It shows the importance he places on artistic exploration and deepens the public's perception of him as a serious, principled and artistically focused actor.

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Depp said “Money Doesn't Change Someone It Reveals Them” in the interview (2017)

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Depp said “Money Doesn't Change Someone It Reveals Them” in the interview (2017)

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It shows Depp's philosophical and transparent side, but it contradicts his extravagant spending style.

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Johnny Depp - Money Doesn't Change Someone It Reveals Them - Motivation

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Johnny Depp discusses return to cinema after Amber Heard court case (2023)

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Johnny Depp discusses return to cinema after Amber Heard court case (2023)

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This marks his return to the movie industry after a domestic violence defamation case. This event demonstrated the resilience and resuscitation of his career, while also reflecting his continued appeal as an actor and public attention. This return may be seen as a reconstruction and redefinition of his personal and professional image, demonstrating that he is able to continue to make an impact in the film industry even after serious personal and professional challenges.

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Johnny Depp discusses return to cinema after Amber Heard court case - BBC News

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Johnny Depp in the 90s with several negative controversies

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Johnny Depp in the 90s with several negative controversies

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Johnny Depp Went God Mode, Chased Paparazzi With a Plank of Wood in London after a String of Relentless 90’s Controversies - FandomWire

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Johnny Depp was tired of the media trying to stick their noses in his life, so the actor chased photographers with a wooden plank in London.

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Johnny Depp Details His Struggles with Substance Abuse (2022)

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Johnny Depp Details His Struggles with Substance Abuse (2022)

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It revealed a more vulnerable and human side to his star persona, and his honesty increased public sympathy and understanding as well as trust.

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Johnny Depp Details His Struggles with Substance Abuse

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Gies, L. (2011) "Stars Behaving Badly, Feminist Media Studies", Vol 11:3, pp. 347-361

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Gies, L. (2011) "Stars Behaving Badly, Feminist Media Studies", Vol 11:3, pp. 347-361

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The paragraph points out that celebrities are in many ways just like us, they have their "ordinary" parts, and Depp shows a fatherly side just like any ordinary person when he mentions his children.

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Jack, C., & Porter, D.J. (2011). The Ambiguous Captain Jack Sparrow: Destabilizing Gender, Politics and Religion in Disney’s Pirates of the Caribbean.

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Jack, C., & Porter, D.J. (2011). The Ambiguous Captain Jack Sparrow: Destabilizing Gender, Politics and Religion in Disney’s Pirates of the Caribbean.

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This source explores how Depp's portrayal of Captain Jack in the Pirates of the Caribbean series disrupts traditional models of gender, politics, and religion through this character, exemplifying Depp's rebellious character choices and interpretations.

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[PDF] The Ambiguous Captain Jack Sparrow: Destabilizing Gender, Politics and Religion in Disney’s Pirates of the Caribbean | Semantic Scholar

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Scholars have argued that Disney films reflect a nostalgia for a white, colonial, male-oriented Christian past and an uncritical acceptance of overtly consumerist culture. This article examines these academic criticisms of Disney through the lens of Disney’s film trilogy Pirates of the Caribbean. Th…

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McNamara, K. (2011). The paparazzi industry and new media: The evolving production and consumption of celebrity news and gossip websites. International Journal of Cultural Studies, 14(5), 515-530. 

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McNamara, K. (2011). The paparazzi industry and new media: The evolving production and consumption of celebrity news and gossip websites. International Journal of Cultural Studies, 14(5), 515-530. 

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This paragraph points out how close stalking by paparazzi not only affects the privacy of celebrities, but also destroys the fixed image of celebrities promoted by publicists.

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Mcdonald, P. (2013). The Star System : Hollywood’s Production of Popular Identities. (pp. 5–13). London Columbia University Press.

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Mcdonald, P. (2013). The Star System : Hollywood’s Production of Popular Identities. (pp. 5–13). London Columbia University Press.

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In 1993, his star friend River Phoenix died tragically and suddenly of a drug overdose in front of his bar.

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After this incident, Depp as an Oscar-nominated actor and his friends received a lot of attention from the media, which tried to portray them in a negative light.

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In 1994, he was arrested in New York City for the severe vandalism of his room at the Mark Hotel, where he was staying with Kate Moss. The charges were dropped after he agreed to pay $9,767 in restitution.

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In 1999, Depp was arrested again for chasing and fighting paparazzi and photographers on Mayfair Street in London's West End.

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These arrests reinforced Depp's image as Hollywood's "bad boy" (rebellious, non-compliant, and unconventional behavior), revealing more complex aspects of his personality and the tension between his private life and his public image.

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It embodies his warm fatherly image, making his star image more humanized and with emotional depth. This private side of the show allows the public to see his role as an ordinary man behind a star.