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1) What have you learnt that will help you to be a better marketeer?

2) How has the information helped you to understand how to market better?

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1)
I have learned how to able to think more creatively and learn how I can improve on my IG's marketing images through collaboration with my IG mates and engaging with other IGs for advice and improvements.  Such as using the three principles of graphic design like repetition, simplicity and hierarchy. Moreover, I am more aware that there are resources that can help me better the marketing items for my IGs such as the tutorials. In addition making bite sized information helps to retain capture an audience attention. Through, this I am more aware of what things to not do and do such that I become a better marketeer

2)
I believe through the actual practice helps to wrap all the learning in the first half such that everything that has been taught in theory can be placed into practice.

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1) I have learnt the different style of design such as repeating, hierarchy, KISS which can help me for marketing. learning these style helps me to be aware of common issues such and where/what to look out for, allowing for better planning of design.

2) as of now, i think that i have a better eye for mrkt, i would know how to see what is good or bad. for instance, i would know if a design has too much going on, or have bad contrast due to the hierarchy rule.

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1) I have learnt what is branding which is crucial when it comes to marketing. Being able to know our own stuff and being able to translate it to social media can help me to be a better marketeer. Our audience matters too as we would want to be able to attract them hence the importance of consistency and what we put online.

2) I managed to understand what are the different aspects of branding like brand voice and brand identity. Design element and content creation has to be equally nice and balanced so that audience will stay hence the knowledge and skills for both is important to have. All in all we just need to understand and know ourselves better in order to market better.

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1. it has helped me to become more self-aware and enhance critical thinking as we are required to complete a poster within the lesson. it also helps to hone my personal effectiveness as i have no experience in marketing but today’s session is a kickstart for me as i understand on the basics of marketing and tips to shape pur brand even more.
2. it has broaden my knowledge on being consistent and knowing my character and brand well. We have done posters and it enabled me to receive constructive feedbacks and to always question myself behind everything i do. why does my brand exist? will it be able to captivate the general public’s attention? It is important to craft a loveable brand personality as well to relate better to the public and easier for them to understand what our brand is as well

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1) Having your own taste and setting your own expectations. Being resourceful and accessible to other resources can help to improve own's taste and judgement. It also increase awareness where we learnt what things we should avoid or keep from the feedback from jem and other IGs.
2) Information and useful videos have helped me to identify what is needed to market better such as having a branding, voice and identity. Having a clear purpose and goal behind everything you create. Also, finding how it is going to communicate or speak for itself to the target audiences. This can help us expand more on how we would want to market.

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1 and 2) I have learnt what branding is all about (reputation) and what the elements created from branding are such as logo, impressions, etc. It will help me to become a better marketer as I have a clearer idea on what branding is, so I have a better sense of what I can sell of my IG to the targeted audience. One example of how the information from the workshop helped me to understand marketing better is that impressions are important. As everyone that is a part of the IG can influence the brand positively or negatively. From this, I learnt that I should always keep up a good image to maintain our reputation.

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1. something that i have learnt from today would be understanding better on what branding is as i usually struggle to explain the branding of SGC to others, so this brings me a step closer to better knowing and summarising the brand of SGC. brand identity is something that makes the brand what it is, and it helped me discover what kind of brand voice SGC has so far and how we can improve to personify it better.
2. the information from today's workshop was very helpful even for me even though i am not in the marketing department, it helped me to also try out and give ideas to my members. through the 3 principles of design, i realised the importance of hierarchy in a design whereby the design has to be captivating enough and accessible for readers to view it in a certain manner and receive the message that we are conveying. yet, the importance of keeping things simple and not going overboard with too much elements or text also need to be kept in mind when designing as sometimes less is more. hence, it really shows that marketing is very broad and free, and it really depends on how we want to put across our message and maintain our branding in our designs.

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1. I have learnt that marketing is about having consistency, clarity and also character. Being consistent is an important factor as sudden inactiveness could also affect the algorithm of the account. We have to be clear of what we are posting and what our IG identifies as, as a brand, what makes us unique from the rest and what are we able to 'sell' to our audience. Character is also needed as it helps to humanise our posts which makes things real. We should try to have as much human interaction with our audience, having them to naturally want to see more from our pov. And we can also collab more with other IGs to support one another. For example, making TikToks with each other or posting stories about what went down for their workshop/internals etc!

2. The information has helped me to understand on how to market better by understanding the principles of design like having hierarchy, contrast, playing with repetition etc, and also practicing often as practice makes improvements!

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1) I learned what information to be put in a post so that it can attract the attention of others then deliver a concise and clear message. The use of photo and text and how it is designed can leave an impression on others which can associates with our IG and what we do which will build our brand.

2) The information helps me to understand the perspective and trend I should be aware about in order to attract others attention to what I post so that a lasting impression can be made. I will also able to train my eye to discern what is good so that I can include those in my post or video to better market my IG and create a better brand than it is now.

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1) I learnt that simplicity actually helps to be a better marketeer. Too much designs & elements in the post can be too complex and overwhelming for the audience, hence it’s best to keep it simple-stupid which the audience can both read through and enjoy the post. With this, it touched on personal effectiveness as we also don’t overthink the design & elements in the post, and show what audience would enjoy too.

Other than that, I also learnt the meaning of branding, and how it helps for our group. The reputation and gut-feeling that people has of us is the branding that we have, followed by a brand voice which we take on the social media platform.

2) The information helped me to understand how to market better as we can innovate and hone our independent thinking & curiosity. It also helps us to vet with our own posts/content as we know the critiques and can work on it.

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1. I have learnt how to be able to present ourselves more. Through gaining knowledge about branding, brand voice and identity. Being able to think critically on our strengths and weaknesses, and on how we show ourselves out to our audience. Furthermore, having a sense of curiosity and independent thinking helps us to adapt faster and be flexible in different ways of promoting ourselves/ product. For example, through different styles and typography, and portraying and connecting well with the audience on different social media platforms. Such as uploading high quality images/videos that are unique and stands out. Additionally, gaining knowledge about being a better marketeer helps us build our self awareness and mental resilience to be able to satisfy our audience, interact, and connect; since we all have a different view on brands.
2. It helped me in terms of breaking down from the basics. Such as having to critically criticise strengths and weaknesses, knowing our facts, branding, and how to portray designs that are more aesthetically pleasing to attract audiences. It is useful in terms of explaining how branding really works along with examples that help link the idea of marketing.

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hui yi , Hiphop ig

1) we need to know who we are and understand ourselves and also we need to know the facts of our brand so that we know what and how to promote to others. We can do that by asking ourselves what is the purpose of our branding? Or why our product/brand is better than others.

2) we can show ourselves to others through different ways but also have to be consistent and ensure that the content is in high quality and worthy for the public to watch.

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1. i’ve learned what is branding and how can i portray my IG’s branding to the audience (maybe potential members). we have to know what we are selling and promoting - and to do this, we must first be able to sell our IG’s image. marketing is about capturing the audience’s attention. we first must understand what the audience consumes.

2. i’ve learned how to better market my IG by understanding how the different social media platoform operates. for example, tiktok is used by the younger demographic. to attract their attention, we can utilise my IG’s brand (character) into current tiktok trends, such as dancing to simple choreos on tiktok. instagram on the other hand, should be a gallery of consistency and improvements. youtube can include some behind the scenes videos and vlogs to further connect with audience and show them how we train/rehearse for our pieces.

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1. this workshop has helped me with my critical thinking as it helped me to think deeper about my IGs brand and our identity. Apart from this, it is important to keep things simple so that the view would not get distracted with the other elements in the poster.

1. It has helped me in terms of my innovation as i can always do my own research to find new ways to create a poster. With this i am able to give the marketing department news ideas for them to explore and try. This allows us to see whether it suits our branding or not.

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1) i have learned that having a brand voice and having clarity,consistentcy and character helps to build up a brand’s image and reputation which overall applies to how we market our brand and how we aim to reach out to the audience. Keeping our content consistent which aligns with our brand image helps to build brand recognition. Thus audience would be able to recognise the brand just by seeing the content and not the logo.

2) the information has helped me to understand how to market better as now i understand the criteria needed to attract the intended audience and how our content is able to appeal towards the audience so that everyone would be able to understand the context,intention and message behind the content.

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1) The things that I have learnt is to understand what is my branding. Branding is about reputation which will helped to promote more of what we are doing in BE. The 3Cs for branding would be consistency, clarity and character. This will help us to know how we are give out content to the people who are watching it on IG or on Tiktok.

2) Throughout this workshop, following the hierarchy and elements of design will help us to design our content. And also, it is important to use the K.I.S.S technique which is the Keep It Simple Stupid.

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1. I have learnt that it is important to keep your design simple. This is so that our design would not be too overwhelming and it would direct the audience to the right information. For example, we have to think about the size of the wordings, brightness of the images, textures, etc. Just by considering these factors, the design would look more appealing to the audience. The information and the message we want to deliver through our design should be clearly displayed.

2. The information helped me understand how to market better because it helped me understand what was good and what was bad in previous designs that I have done. I was able to learn from my mistakes and it is relevant and can help me in future works. I also understood how important it is to have a brand, so that it is easier for the audience to recognise us.

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1) I learnt about the 3 principles of design which are repetition, K.I.S.S and hierarchy. I also understand that everyone plays a part in a branding of our own IG. Every member has to be participative and help out the Marketing team when they post their content. For e.g. on Instagram, they can help to like, repost, comment and even save the post so that it will boost the post.

2) By understanding these I am able to view and be able to critique my design works better. This will help quicken my process of editing and more content can then be posted on my IG's social media. BE will then appear to be very active and can increase its membership due to the engagement.

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1) I have learnt that using tutorials, researching about them and trying to do them can help me to understand how I can promote the good things about MD and it helps to improve my taste when critiquing others' designs and designing my marketing work

2) Knowing what it means to brand my IG like how the logo, colour palette, product (in our case shows and the dancers) which are components that make up branding, helps me to understand how each component affects our branding. For example, everyone affects the branding, so if one person acts shy, it gives others the impression that MD is generally shy.

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1) Today's meeting has taught me multiple things about branding and the creation of a brand for the IG. Under branding I learnt that a brand is not the pretty logo and tagline but the reputation that we have built upon. Apart from this, I have also learnt about the 3 principals of graphic design that of which being repetition, KISS and heirachy, all of which will definitely help elevate the current design output.

2) Now beacuse I understand how branding comes about I can effectively form an action plan to ensure that our social media is headed in the right direction. Social media is not just about the photos and graphics but also about what is being shown and said in text. Apart from just branding, the resources and videos given have been a huge help in creating inspiration for future posts as well as aid give direction as to how I can guide my other members to create social media posts.

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1. I have learnt more about branding, brand voice, and brand identity. These definitely helped me to be a better marketer as I have understood that marketing isn't just about putting out nice designs, good captions, and consistent stories. It is more about portraying a certain personality/image online. As much as you want to reach more audience, get more views/likes, it is all a result of your branding and USP. To market well, you have to first understand your brand well. What is unique about your branding? Who are you? What do you want your brand to achieve? That way, then will you know how to market your brand based on its nature by understanding your purpose and target audience. Additionally, I know that a good design doesn't have to be complicated. Since it's going up on social media, the attention span for each post/story can be as short as a few seconds to a minute. Hence, your design should get its point across fast. Here is where hierarchy plays a big role as it basically means the order of which your audience's attention goes from and to. First, is to attract your viewer(s), then intrigue them to evoke interest, and lastly, deliver your message across.

2. What I have learnt today undoubtedly helped me understand how to market better as I have learnt a few marketing strategies as stated above in question 1. Furthermore, I had time to try designing on my own today which certainly was a fruitful experience as I got many insightful opinions.

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1) I has a clearer view of what brand was and how to design better based on the principle. It helps me to use critical thinking to think of what we are representing and what was magic going for. I also learn to be curious & independent of finding new method or improvement of marketing aspect. I also get how others view us from their perspective. I think from those It help to become a better marketer.

2) It give me some ideas of what guidelines I wan to use for marketing to review and make it better. It also give me some ideas of what to go for in future, like the next step to work on. Understanding of what we lack of and know how to slowly improve them.

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1. I was able to learn and differentiate what is ‘good’ and ‘bad’ marketing. This will allow me to be more particular in what I should look out for when planning for different contents to post. I was also able to learn what kind of content suits every social media platform, and how I should be posting actively on every platform in order to have consistent branding and interaction with our target audiences. As for design wise I also learnt that I should always look out for tutorials and keeping design straightforward and simple, keeping repetitive design elements throughout to avoid unnecessary distractions in a post.

2. The information I learnt today help me identify better the importance knowing our own brand, knowing our reputation, what we stand for, and also identifying our specific brand voice. As we consider this factors when churning out marketing collaterals for our IG, we will then be able to have a more consistent posting, knowing what type of target groups we should look out for for every social media platforms. (E.g. the different age groups for Instagram and Tiktok)

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1)Today, I learnt more in-depth the elements of a brand and the true weight of these different elements.

This would help me be a better marketer as I now have

a better understanding of what responsibilities and elements there are to uphold when representing a brand. As a marketer, I would be more nitpicky in ensuring the quality and consistency of marketing for my brand to constantly improve its reputation as a whole.

2)After today, having a better understanding of what makes a brand good or look good helps me to understand how to market better as I am able to put myself in the shoes of consumers and understand what they would find appealing. For example, if my brand where to have reels on their Instagram page, I would add a thumbnail for the audience to interact with them better.

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1) I have learn what to have / include when i’m designing a poster, i also learn that i need to have a dropper understanding of what I am trying to promote in order to become a better marketer.

2) I understood the different type of branding and what are some of the things i should have in order to attract people