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The biggest challenge to me is eight pieces of package design need to be series which means different content but similar style, so i was thinking how to make further developing more and still looks like a series, so i decided to change each piece's edge pattern with different flowers and leaves

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on the first edition, the only different is the background colour and the landmark, others all same.  I'm thinking I might need some changes because each piece are looks too similar at the moment might feel boring.

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i showed the process and these three pictures made so far onto presentation, and received some feedback

1. the building blocked the words

2. hand writing not appropriate

3.the texture of thin line is difficult to see when stand on a distance.

4. the building can be enlarged a bit

5. more color (such as add a contrast color to highlight the building)

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i made a brainstorming of what can i associated with tea, most the are nature so i decide to add more nature things like animals, flowers, leave,etc

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this ideas is come from the year of rabbit, and one of the feedback said it might can enlarge the building rather than showing the whole building, so i test it, it seems not okay for me, but it might because i didn't finish it.

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test wit birds, and this one is the best on these drafts, the bird with tea leave on their mouth, two vines connect with the landmark, my favourite part is the top and bottom have a water drop with leave because it represents the high quality of the Marriage Frères’s tea leaves and the purity of the water.

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test flower on both side

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test with sunrise

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still test with the colour and hand write name, and add more detailed leaves and flowers on both side.

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i changed the background building to a big hand write name and add some thin line leaves on the both side, i've set a layer with texture, on the dark background more obvious than light background.

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i've chose Shanghai and Paris to have the test, the centre land mark is Oriental TV Tower, and both side are another popular landmarks. two faces are smelling the tea is because the idea of "smell tea knows friend’

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Paris draft 1 line work:  i also draw the most famous landmark on the middle, and both side with another landmark (Arc de Triomphe, Notre-Dame of Paris, Louvre) but i feel there are too many stuff in the frame make it difficult to focus on one. because different cities have different architectural styles, Shanghai's landmarks are more tall buildings, the famous landmark in Paris is a historical legacy of separate buildings of different shapes, which would look untidy if put together.

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because i wanna people can recognize the city landmark, so there are many samples drawing are used central composition, and there have people, nature around it.

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the reason i chose gradient colour because it's like visualising the aroma of the tea, as both my parents love tea, so the aroma of tea is always scented in my home, the aroma of sun-dried tea leaves is the strongest, after brewing with water the aroma will lighten, the gradual colour change is like going from strong to light aroma

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I have known about this Chinese artist for a long time, and was first attracted by her delicate lines and the richness of her images. when i choose to recreate the package of Mariage Frères I immediately associated it with Victo Ngai's delicate line works. so i would like to add the line work on the tea page design. because the the delicate line always takes long time which is connect with the Mariage Frères's long time history and the quality of the tea.

Ngai, V. (n.d.). Victo Ngai. [online] victo-ngai.com. Available at: https://victo-ngai.com/.

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These artists are the style I want to refer to and try at the moment, all of them are rich in colour and cute image.
Since I initially wanted to do the packaging for Cartwright &butler, but I had consumed products because of their packaging, so I decided to switch to the French tea brand Mariage Frères, a tea brand founded in 1854 with more than 800 flavors

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On the slogan part, it’s also a challenge to me, because it has to be simple, memorable, meaningful. So I test these 5 slogan and finally I choose two on the left. The idea of the first slogan is come from I gave my friend birthday gift,  and she said "you make my day” so I realised gift always make people happy, and gift can be sent on any day. If the slogan is attached to the product promotion, people will quickly connect to this tea when buying gifts.

The second is developing from the third slogan, this series are breakfast tea, so I was thinking breakfast tea is kind of limit the time, but the reality is people can drink it every time they want. So I mention the good afternoon and good evening, the last sentence is each city’s name.

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on Friday, i also show the works to the teacher ask for advice

further more advice
1. hand write text can find on Adobe font or Google font.

2. there are three pictures with two architecture and one nature, need to be balance. Either all buildings or two buildings and two nature.

3. thin line s can be thickened

4. the color of line can be more darker or change to another color.
5. if the audience don't know the two faces means friends, they will confuse why there have two faces on the tea package, or might change to different faces.

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Because many young people are now more and more concerned with a high quality of life, especially after the age of 25, they are more willing to "invest" in themselves and start to care more about their health and maintenance. Especially on food and drink, people will start to pay attention on quality, raw materials, origin, whether it is organic, gluten free, high protein, low calorie, etc.  So I chose Mariage Frères, is one of the oldest tea house in France, established in 1854, where all the teas are sourced from the world's most recognised place (China, India, Ceylan, Formose) and where the quality of the teas is guaranteed by a large number of positive reviews.

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The current classic packaging is an all-black tin with a yellow logo, the disadvantage of which is that the font, size and appearance of all the varieties are identical, so it is difficult for customers to quickly find the ones they are interested in and they need to look closely to see the names.

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So far Mariage Frères has offered almost 800 flavours of tea, which gives the customer more choice, and if I were to do the packaging design for this brand I would also have a very wide choice. However, too much choice often makes difficult for customers to make decisions, and it is a big challenge to sell these 800 flavours.

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Mathieu Labrecque: NYT Spots (Copyright © Mathieu Labrecque, 2022)

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Mathieu Labrecque: NYT Spots (Copyright © Mathieu Labrecque, 2022)

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Labrecque , M. (2022) Mathieu Labrecque treats his playful pixel illustrations like a mathematical puzzle, It's Nice That. Olivia Hingley. Available at: https://www.itsnicethat.com/articles/mathiue-labrecque-discover-illustration-161122 (Accessed: February 24, 2023).

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Rocío Egío: The Butcher Girls for Compound Butter Magazine (Copyright © Rocío Egío, 2021)

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Rocío Egío: The Butcher Girls for Compound Butter Magazine (Copyright © Rocío Egío, 2021)

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Egío, R. (2022) "food brings people together": Rocío Egío on her deliciously geometric illustrations, It's Nice That. Olivia Hingley. Available at: https://www.itsnicethat.com/articles/rocio-egio-illustration-100222 (Accessed: February 20, 2023).

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rico, cafe (2023) Food, music and human connection fuel the colourful world of Réplica Studio, It's Nice That. Olivia Hingley. Available at: https://www.itsnicethat.com/articles/replica-discover-graphic-design-090123 (Accessed: February 19, 2023).

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Batista, D. (2022) Daniel Batista's energetic illustrations capture the pastimes that bring people joy, It's Nice That. Available at: https://www.itsnicethat.com/articles/daniel-batista-discover-illustration-171022 (Accessed: February 19, 2023).

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Sebastian Onufszak: MTV Music Week Key Art Primary Horizontal I (Copyright © Sebastian Onufszak, 2022)

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Sebastian Onufszak: MTV Music Week Key Art Primary Horizontal I (Copyright © Sebastian Onufszak, 2022)

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Hingley, O. (2023) The Cultural Treasures of Düsseldorf bounce around Sebastian Onufszak's designs for MTV Music Week, It's Nice That. Available at: https://www.itsnicethat.com/articles/sebastian-onufszaks-mtv-music-week-graphic-design-illustration-160223 (Accessed: February 19, 2023).

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on there official website, they have a series of Breakfast tea, and only have English, Shanghai, Paris, Russian, Tokyo these five city, and the confuse point is there both have cities name and country name which is non-uniform, so i'm thinking i can develop this city breakfast tea and choose 8 cities to design the package.

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Leila Register: Hopewell Brewing Co. Poster (Copyright © Hopewell Brewing Co., 2020)

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Leila Register: Hopewell Brewing Co. Poster (Copyright © Hopewell Brewing Co., 2020)

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Reason 3: The need to expand brand recognition and audience.

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Reason 3: The need to expand brand recognition and audience.

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Mariage Frères has a physical shop in covent garden and when I went there I found that the majority of the shop was still middle-aged and elderly, so I think it is possible to expand the brand awareness and the audience, for example by changing the packaging and producing a special range for young people. Because there is very little publicity, this has led to many people being completely unaware of this high quality brand.

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Mariage Frères' breakfast tea line has produced five countries named after them (Shanghai, Tokyo, English, Paris, Russia) and three others were chosen according to the list of "countries that drink the most tea" (Tehran , Moscow, Auckland). The famous landmarks of each country were chosen to make them quickly recognizable and attractive to customers

Smith, R. (2021) Which country drinks the most tea : Top 10 in order, Tea. Available at: https://www.tea-and-coffee.com/blog/which-country-drinks-the-most-tea (Accessed: April 9, 2023).

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Leila Register: Grocery Run Club Poster (Copyright © Grocery Run Club, 2020)

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Leila Register: Grocery Run Club Poster (Copyright © Grocery Run Club, 2020)

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Register, L. (2022) Graphic designer Leila Register combines mundane objects with wonderfully playful designs, It's Nice That. Olivia Hingley. Available at: https://www.itsnicethat.com/articles/leila-register-graphic-design-100322 (Accessed: February 20, 2023).