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Adidas work in the tertiary sector, being also called the consumer sector. The tertiary sector is the sector that revolves around services and sales. Adidas fits in this sector because the brand provides merchandise to their costumers, with their income being from the shoes, sporting equipment (like watches), bags, acessories and sunglasses.

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Adidas started at Herzogenaurach, Germany, in a small town named Bavaria in 1924. Herzogenaurach is still the headquarter nowadays in Adidas

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Even though Adiddas headwuartes still remain at Herzogenaurach, Germany, there are still key locations aorund the world, such as Portland, Panama City, Shangai, Amsterdã, Dubai and Hong Kong.

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Adidas is mostly a sports industries, with the purpose of providing the athletes better performance and also to get the best out of the athletes. Adidas has also one clear mission, being the best world brand in the world.

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Adidas comes from the name of the founder, Adolf Dassler, in which used his nickname as first three letters to the brand name ("Adi" from "Adolf) and the first three letters fron his last name, "Das" from Dassler.

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Adidas factories are located in many countries in Asia. There are:

337 factories in China

99 in India

79 in Indonesia

76 in Vietnam