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Delve into typography and its impact on motion design. Students will experiment by adding dynamic text animations to a given clip, focusing on readability and aesthetic.

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After Effects Tutorial - Typography Text Animation in After Effects

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Join us for a dive into the film work of Saul Bass, often called the "master of title design", in a screening series hosted by Lola Landekic, editor in chief of Art of the Title

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Saul Bass might be the single most accomplished graphic designer in history. Working in the mid 20th century, when the importance of graphic design was just on the upswing, Bass branded a staggering array of major corporations with his iconic, minimal designs.

Bell, Kleenex, AT&T? All Bass. For about 50 years, if you were looking for a clean, thoughtful design that was made to last, this was the man you called.

Bass' designs for Bell (1969), Kleenex (1980s) and AT&T (1986)
Logo design is not all Bass is known for. In fact, logos form the lesser part of Bass' artistic legacy. Read on for a look at one of the most illustrious graphic design careers to date.

Getting his start

Bass was born in 1920 in New York City, to Jewish immigrants. A creative child, he drew constantly. For college, he attended night classes at the Art Students League where he had the fortune of studying under György Kepes, a master of the functional Bauhaus aesthetic.

Graphic design in film

In the 1940s, Bass left New York for California. He worked mostly for advertising until his first major break: a poster for the 1954 film, Carmen Jones. The filmmakers were so impressed by his poster work, they invited him to design the title credits as well. This turned out to be a game changing decision.

Bass' poster designs for Anatomy of a Murder (1959) and Love in the Afternoon (1957)

Bass' poster designs for The Man with the Golden Arm (1955) and Vertigo (1958)
Bass stepped up the sophistication of movie posters with his distinctive minimal style and he completely revolutionized the role of title credits in films. Traditionally, credits were static and drab. They were considered so unimportant, they would actually be projected onto the closed curtains which would only open for the first official scene of the movie.

Bass, however, was committed to injecting life into these graphics, making them as much a part of the cinematic experience as anything else. Introducing his signature "kinetic type," Bass' letters dashed and moved across the screen and frequently incorporated images other than text.

Titles became a spectacle to be seen. Film reels with Bass credits were delivered to movie theaters along with a note: "projectionist - pull curtain before titles."
Bass' famed title credits for North By Northwest (1959)
Bass went on to create dozens of iconic film posters and title credits. His final projects before his death in 1996 were credits for four Martin Scorsese films: Goodfellas (1990), Cape Fear (1991), The Age of Innocence (1993) and Casino (1995).
Bass' title credits for Goodfellas (1990)
Logos made to last

The average lifespan of a Saul Bass logo is a whopping 34 years. Some of his work have yet to be replaced, like the absolutely brilliant designs for Kosé Cosmetics (1959), Kibun (1964), Warner Communications (1972), Girl Scouts (1978, with a slight modification made in 2010) and Geffen Records (1980). With designs as solid, thoughtful and timeless as these, they might never have to be.

(from left) Bass' designs for Kosé Cosmetics (1959), Kibun (1964) and Warner Communications (1972)

Saul Bass' original 1978 Girl Scouts logo (left) and the 2010 variation (right), redesigned by OCD Agency

Bass' logo for Geffen Records (1980)
Logo designer William Haig recalls working with Bass on the Continental Airlines logo - the first of what Haig calls "credibility based logo design":

I came back with 1500 slides. Saul and I were in a late night meeting discussing what the Continental look meant and what inference we could make for a new Continental logo design as the beginning of a new image program. I remember Saul saying something like, "If this were Western Airlines, we would just make a 'western' looking logo complete with an 'out west look' reminiscent of cowboy gear." But this was Continental, an airline known at the time for its high service image.

Saul Bass' famed "jetstream" logo for Continental Airlines (1968)
This particular logo was ultimately replaced in 1991 but, as with all of Bass' creations, the distinctive look of the original will live on in graphic design history.

What famous designers do you like? Share in the comments!

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Saul Bass: The man who changed graphic design

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Saul Bass might be the single most accomplished graphic designer in history. Working in the mid 20th century, when the importance of graphic design was just on the upswing, Bass branded a staggering array of major corporations with his iconic, minimal designs. Bell, Kleenex, AT&T? All Bass.

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All the extra tutorials you may need for your motion graphic piece

https://drive.google.com/drive/folders/1a_64nsUpTyWT5j0hgHEozZhz3Msw1wS9?usp=sharing

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Get access to files anywhere through secure cloud storage and file backup for your photos, videos, files and more with Google Drive.

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Study the 12 principles of animation as applied to motion graphics. Use animations to illustrate each principle and discuss how they enhance motion design.

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The 12 Principles of Animation with Emanuele Colombo

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https://www.youtube.com/watch?v=yiGY0qiy8fY&ab_channel=Entertainment

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The Illusion of Life | Principle of Animation | 12 Basic Principle of Animation

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Saul Bass: Famous title sequences from Preminger to Scorsese

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https://www.blue-zoo.co.uk/

https://www.brownbagfilms.com/

https://www.cartoonsaloon.ie/

https://www.thespastudios.com/

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For Inspiration - Animated films and programmes in different styles (you'll find short clips on youtube if you don't have these services)

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For Inspiration - Animated films and programmes in different styles (you'll find short clips on youtube if you don't have these services)

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Netflix - Love Death and Robots, Kid Cosmic, Centaurworld, Maya and the Three

Mitchells vs Machines art book - https://mvmbook.netflixawards.com/

Disney - Marvel What if?, Ghost and Molly McGee, Any of the older hand-drawn stuff (e.g. Hercules, Little Mermaid, Jungle Book)

Adult Swim (mix of interesting styles)

Studio Ghibli films - e.g Howl's Moving Castle, Kiki's Delivery Service

Moomin Valley

Please email if you have anything to add to this list, it's a work in progress!

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For Inspiration -Don't forget kids shows with great style 

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For Inspiration -Don't forget kids shows with great style 

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Sarah and Duck (Cbeebies) - lovely quirky hand drawn style.

Hey Duggee (Cbeebies)- Amazingly simple but effective character design and very squashy and stretchy!

Pocoyo - bright simple characters and super minimal backgrounds.

Teen Titans Go - Strong style, lots of attitude.

Hilda (Netflix) - Fab use of colour.

101 Dalmation Street (Disney) - reboot of the classic with modern style.

Tom and Jerry

Powerpuff Girls

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For Inspiration : Animators and artists we love

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For Inspiration : Animators and artists we love

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James Baxter (look for him on YouTube or some clips here- https://onanimation.com/tag/james-baxter/)

Carter Goodrich

Shannon Tindle

Jorge Gutierrez

Glen Keane