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today i looked up toursim ads of adelaide and south australia. i also went to go visit some businesses to get permission to film for my 30 second ad.

https://www.youtube.com/watch?v=HlzJXWZCqhk

https://www.youtube.com/watch?v=NLDhA4lbSQc

https://www.youtube.com/watch?v=uQSTmaMVewg

https://www.youtube.com/watch?v=DEscLDx3CDw

https://www.youtube.com/watch?v=kf3_U0MLs9A

https://www.youtube.com/watch?v=ww1gd7NotG8

https://www.youtube.com/watch?v=ELmR-8OxN0k

https://www.youtube.com/watch?v=H9iUQbhvI2c

https://www.youtube.com/watch?v=gtlbZPGCxbs

https://www.youtube.com/watch?v=_mjvRfmvD9U

https://www.youtube.com/watch?v=J_s2rPcs8D0

https://www.youtube.com/watch?v=Vu_SZtMxd6A

https://www.youtube.com/watch?v=EW0dh6rRzEY

https://www.youtube.com/watch?v=9mN_rWTeYbM

https://www.youtube.com/watch?v=4T_Xqa6tZgo

https://www.youtube.com/watch?v=zKPOgy-oep8

https://www.youtube.com/watch?v=E9-H5HzCwuk

https://www.youtube.com/watch?v=Q8Q2_Fc7_uk

https://www.youtube.com/watch?v=Y82AjDz8kQI

https://www.youtube.com/watch?v=ZtdqOEr18u4

https://www.youtube.com/watch?v=cOSFvVGqwb0

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Brainstorm online with Bubbl.us. Easily create colorful mind maps to print or share with others. Almost no learning curve. Millions of people are using Bubbl.us worldwide to generate ideas, map out processes and create presentations.

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Kim, K 2016, 'Is Virtual Reality (VR) Becoming an Effective Application for the Market Opportunity in Health Care, Manufacturing, and Entertainment Industry?', European Scientific Journal, vol. 12, no. 9, pp. 22. < http://www.eujournal.org/index.php/esj/article/view/7179/6912 >

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Kim, K 2016, 'Is Virtual Reality (VR) Becoming an Effective Application for the Market Opportunity in Health Care, Manufacturing, and Entertainment Industry?', European Scientific Journal, vol. 12, no. 9, pp. 22. < http://www.eujournal.org/index.php/esj/article/view/7179/6912 >

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This article written by Kim really helps me understand that the future of virtual reality can be used in different job areas.  According to this paper, the use of a headset is the only way to recreate reality. In order for the experience of the user to feel as if they emerged in reality as possible, they are able to interact with the surrounding objects and environments and hear audio. As I am studying Health Sciences at Uni, I find it interesting where virtual reality can be used. The example that this article gives is that doctors are able to test operations from anywhere in the world without using patients or dummies. Another example they use is that virtual reality can be used in rehabilitation. By showing certain videos to the patient, it can trick the patient's brain to think that they are actually there, causing their limbs to moves. This article helped me realise that anything is possible in virtual reality.

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Perkins, C & Lynda.Com, LYNDA.COM 2017, Creating a Short Film: 07 Cinematography, lynda.com, Carpenteria, CA, viewed 8 April 2018 < https://www.lynda.com/Video-tutorials/About-training-series/129024/655847-4.html >

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Perkins, C & Lynda.Com, LYNDA.COM 2017, Creating a Short Film: 07 Cinematography, lynda.com, Carpenteria, CA, viewed 8 April 2018 < https://www.lynda.com/Video-tutorials/About-training-series/129024/655847-4.html >

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These sets of videos really helped me gain a greater understanding of how to create a film and Cinematography. Although I am not making anything big and only doing this on a low budget, the video has helped me consider other aspects of creating a video that I have never thought about before.

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Wild Atlantic Way in 360: Climbing Sea Stacks in Donegal

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In this virtual reality ad, I like how the transitions from one experience to another are smoothe

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View-Master® Virtual Reality TV Commercial

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I have looked up what the Innovation Lab has to offr

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It therefore means that I will have to go with my second option that is to create an advertisement for Walks, Talks and Drives in Adelaide with Neil.

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So the media department of the Adelaide City Library got back to me saying

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Coming from Rundle Mall East End just before the Rundle Mall Balls, a sped up video will be shown, how to get to the Adelaide City Library.
Entering the Innovation Lab, a staff member will be putting on the virtual reality headset.
Camera Zooms into whatever is on the screen.
it will be flicking back between virtual reality screen and reality.
For example, showing the person draw back an arrow for archery, the arrow (slowed down) will end up in the bloodstream of the body. Another example is that in reality, someone draws a paint stroke and then it follows through with the stroke that has just been painted. I hope to end up with a continuous effect.
The last scene will be slowing down onto the innovation lab.
During the video, there will be words that appear on the screen.
I hope the music to be upbeat as I wish to show each component of what the innovation lab offers in relation to the virtual reality within the 30 seconds

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Gibson A and O'Rawe M 2017, Virtual Reality as a Travel Promotional Tool: Insights from a Consumer Travel Fair, Augmented Reality and Virtual Reality, viewed 8 April 2018, p 93-107 < https://link-springer-com.access.library.unisa.edu.au/chapter/10.1007/978-3-319-64027-3_7 >

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Gibson A and O'Rawe M 2017, Virtual Reality as a Travel Promotional Tool: Insights from a Consumer Travel Fair, Augmented Reality and Virtual Reality, viewed 8 April 2018, p 93-107 < https://link-springer-com.access.library.unisa.edu.au/chapter/10.1007/978-3-319-64027-3_7 >

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This paper, written by Gibson and O'Rawe describes that tourism industries are using Virtual Reality more rapidly. The paper investigates a virtual reality program Ireland Wild Atlantic Way and asks respondents about the efficacy of the program and the willingness of the respondents to recommmended the experience to others and whether it would enhance the likelihood of going to the place. It states that Virtual Reality can be used passively by sitting down with headset or used by interacting with the video by using handheld controllers and moving around. Guttentag (2010, p. 638) proposes a definition of VR as “the use of a computer-generated 3D environment…that one can navigate and possibly interact with, resulting in real-time simulation of one or more of the user’s five senses”. The paper devles into what Virtual Reality used to be and what it has become now.

The purpose of the program is to allow Virtual Reality users to experience a
sample of the destination encouraging them
to actually go visit. The paper was helpful,
as it shows that Virtual Reality can be used
for marketing and promotional opportunities.
It promotes people to explore places around
the world from the comfort of their own home.

Here a sample of what the Wild Atlantic Way
may look like

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This video mainly focuses on the people's reactions which is a big part in advertising virtual reality

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Guerilla marketing - Virtual reality USA British Airways Commercial 2014

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This Virtual Reality commercial ad includes humor and slogans that are basicaly what virtually does.

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This video is similar, to what I have in mind, however their budget seems a lot more than mine

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can't be one soundtrack

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A bit about me.
I'm a Health Sciences student down at City East. I have always been interested in animation, in particular claymation.

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So I first started just to write a list things that came to mind or things that people said which sparked an idea, or things that I had seen on Facebook that sparked an interest.

I found that I couldn't come up with just listing ideas that easily, so I wrote down 8 topics that would help me to get on track; Home, Environment, University, Small Organisations, Health, Fashion, Boys and Girls and Fiction/Fun. I looked up some ideas online and decided to add Animals, Sports, Arts and Entertainment in the mix.

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This music video really draws my attention because it captures the eye and literally makes the viewers follow along with what is happening. As well as it being in a continuing form, the actions of the video follow with music. After watching the behind the scenes video, it showed how precise it had to be due to all the math that was involved.

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The target audience I intend to make my video to be directed at are university students, young business owners and art, design and engineering students, of both males and females. The reason why I chose this young group of people is because they are the people of the future and have innovative ideas that can be translated in a 3D scope.

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VSA Orenda Student Council 2016-2017 Promotional Video

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2008March4 GUINNESS Beer Tipping Point Grand Domino Effect

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Log 2: creative thinking on a coat hangers (1/3/2018)

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Log 2: creative thinking on a coat hangers (1/3/2018)

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- icecream scoop
- clean drains
- unlock car doors
- get things down
- blow bubbles
- hang clothes
- back scratcher
- wrap cloth/ clothing around wire to make hair band
- poke people
- press far away buttons
- peg photos
- pull things
- fishing rod
- spoon
- hold up shoes
- make ornaments
- hang ornaments
- paint with it
- hang up spray bottle

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look up:
virtual reality filming
filming screens
virtual reality
virtual reality innovation
filming techniques

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I have chosen to do the Innovation Lab in the citty library

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So today I needed to get on top of this so I am going to send off this email to the Innovation Lab.

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Deciding on a topic

After coming up with 80 ideas for the promotional video, I narrowed it down to four topics which I think I would be able to give a clear message in 30 seconds.

My top four topics are:
1. Health Sciences Student Society
2. Innovation lab in the Adelaide City.
3. Adelaide Walks and Talks with Neil'
4. No Balloon Challenge Only bubbles

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So today i finally selected an idea from the list: to do a promotional video of The Innovation Lab in the Adelaide city. I decided to go with that idea because my brother currently is volunteering for them on Saturday's and whenever he can during the week. I also noticed that the innovation lab does not really have any other way to properly advertise. I think that this would be a good chance to work with them. I will have to communicate with them to get permission to use their facilities, and permission from the people who I might be recording. I will also have to discuss the audience they want and the tone of the video.

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Log 7 (8/3/18) Existing promo videos from Youtube 

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Log 7 (8/3/18) Existing promo videos from Youtube 

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tone?
- awareness
- charitable - refer to the heart - emotion
first 5 seconds
- asking a question
- animation
- feeling left with a reward
- call to action
- use of humor
- continuous
- fishing line
- inspiration
- don't have to have the product there all the time

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The advertisement about following the frog.
Although it is a bit lengthy, it is creative and it also ads humor.

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get permission form
write up story board
try out different thing in VR.

Below in the pdf form, is what the Adelaide City Library Offers.

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I then came up with the audience, the message, the style and the tone for each of the topics.

1. The Health Sciences Student Society
Audience: University Students
Message: Join the club for events
Style: continuous line
Tone: grabbing

2. The Adelaide City Innovation Lab
Audience: Design and Art students
Message: Create a masterpiece in 3D
Style: continuous line (ribbon)
Tone: calm

3. Adelaide Walks and Talks with Neil
Audience: Visitors to Adelaide
Message: Explore with History
Style: fast-paced
Tone: Adelaide is home

4. No Balloon Challenge Only bubbles
Audience: Parents with young kids
Message: balloons are polluting the environment
Style: showing the facts
Tone: playful.

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Ok. so I went online to YouTube and searched Promotional Videos by Students. I sifted through, and decided what were the videos that I liked, and what I didn't.

Most of the videos I liked were filmed with a continuous effect, making the viewers follow along with what was happening on screen. I feel that these type of videos created a drawing-in effect and capture the  emotion of the viewer.

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Log 3: Promotion Video Ideas in class (1/3/2018)

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Log 3: Promotion Video Ideas in class (1/3/2018)

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Alrighty. Here are some ideas for a promotional video. So I need to think 'divergently'

1. Advertise the Health Sciences Society
2. Advertise the Adelaide City Virtual Reality
3. Advertise dad's walk, talk and drive tour
4. Search for small organisations to do with health
5. Spray can art
6. Choc mallow
7. Clothes
8. Shoes
9. Recipe book
10. Saint vincent de paul society
11. Not using ballons but bubbles
12. Tourism
13. Music
14. Softwares
15. School
16. Girls
17. Boys
18. Strength, information and ... (show)
19. Book
20. Food calender
21. Challenges
22. Foodworks
23. Water that you dont need plastic for
24. Icecreams
25. Chicken nuggets
26. Things to do in adelaide
27. Animation
28. Music
29. Playing guitar
30. Playing piano
31. Eatable cutlery
32. Twighlight the musical trailer
33. Gas station

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Questions to ask the Innovation Lab

what I am planning to do
- it is a univeristy project
- create a 30 second video

what type of auidence are you hoping to explore the innovation
- I am thinking those who like to do art and design and those who have  an imagination and just want to have fun.

tell them the plan of what I see the video to