# data[].attributes.body
Radio 1 s now focussing on a more phone first approach and also introducing new things such as 'new music Friday ' and the most played specialist songs of the weeks, all on demand and they are also looking to invest more into their programmes and segments such as Netflix.

# data[].attributes.body
BBC Radio One has a variety of different social media accounts so that they're able to reach out to their audiences no matter what application they're using. They can inform their audience of upcoming events and shows on the radio so that they can tune in.

# data[].attributes.body
BBC Radio One shows have special quizzes and giveaways for the audience such as tickets to festivals and meet and greets with celebrities for fans. This gives BBC a upper hand as these giveaways boost views and give fans a unique experience as they are able to win great prizes

# data[].attributes.body
Radio shows are uploaded onto the main BBC Radio website in order to respond to on-demand rising into popuarity. Users can catch up on the broacasts if they have missed it - and will remain on http://www.bbc.co.uk/programmes/b01mrh21 for around 7 days.

# data[].attributes.body
BBC Radio 1 can be accessed all around the UK, other commercial radio channels might be limited to just one city.

# data[].attributes.body
BBC use YouTube as a platform to post their live shows such as live lounges and FITB to gain extra views and give listeners the opportunity to listen to their favourite shows on demand which helps them gain extra revenue. This gives BBC a upper hand against streaming services as these are unique shows that are exclusive to the BBC radio.

# data[].attributes.body
-Including podcasts to differ from other
-They have upgrades their quality to make it clearer for viewers to listen and also increasing their reach across the UK to allow those who don't have access to other mainstream radio stations to listen to radio 1and get a taste of London.
- Including their own concerts such as 'Big Weekend'
- Maya Jama and celebrity guests join weekend line up, and on top of this, all presenters will have equal pay

# data[].attributes.body
iPlayer makes it easy to access the radio session later, after it has been aired.

# data[].attributes.body
Spotify
Apple Music
Tidal
Vevo
YouTube (Music)
Soundcloud
Deezer
Amazon Music
Bandcamp
Beatport
Google Play Music
TuneIn

# data[].attributes.body
BBC has transferred Radio 1 xtra DJs to Radio 1 as they're trying to get the attention of the younger generation so they are able to boost their views. DJ's such as Charlie Sloth and MR JAM have been transferred to radio one for this purpose