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Secrets to Being Awesome on Instagram for Non-profits 

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Secrets to Being Awesome on Instagram for Non-profits 

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If you want to target a younger demographic, Instagram could be for you.

59 percent of online adults ages 18-29 use the network. More than 500 million people have Instagram accounts. More than 300 million of them use it daily.

What makes Instagram different from social media networks such as Facebook or Twitter is the way people use it. Instagrammers frequently check the site, often several times a day, and engage with posts at a much higher rate than with other social networks.

Here are some of the secrets to benefit from using Instagram for your Non-Profit Organizations.

1.Sign up for Instagram Business Tools:  It is free, and it provides you with several useful tools that you do not get with the personal account, including analytics and a Contact button.

2. Make Your Profile Accurate and Complete.

3. Compose Compelling Captions: Grab your audience's attention.

4.Use your logo, watermark, or an image that accurately represents your organization as your profile image.

5.  Change the Link in Your Bio Strategically: use specific URLs in your profile and change them depending on your fundraising campaign.

For more secrets, visit the link below.

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10 Secrets to Being Awesome on Instagram for Nonprofits

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Nonprofits have adopted Instagram because it is a wonderful way to reach supporters and donors, especially young ones. Are you on board?

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The link below will provide you with all the information you need to raise money as a non-profit organization on YouTube.

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If you're a United States, IRS-validated, 501(c)3 public nonprofit or a select charity in the United Kingdom, you can add donation cards to your organization's videos. You can also partner with creators to have them add donation cards to their videos, helping to raise funds and awareness for your cause. Viewers can use these cards to make donations directly to your nonprofit organization.

Cards are interactive elements added to videos that viewers can see on desktop and mobile devices. Learn more about adding cards to videos.

Add a donation card to your video

Follow the instructions to add a donation card to your video and viewers will be able to make a donation directly to your organization.

Build a campaign with the outreach toolkit

Download the donation card outreach toolkit (PDF) designed for nonprofit organizations. This resource has tools and templates to rally your supporters and partner with creators to raise money for your cause using donation cards on YouTube.

The toolkit includes:

Email templates and outreach best practices to encourage supporters to make fundraising videos for your organization.

Social media templates to get the word out about your donation cards campaign.

Tips on connecting with creators and encouraging them to fundraise for your organization using donation cards.

Tips for using the power of video to raise money for your organization.

Tip: Use the Creator Academy to learn how to combine savvy creator tactics with special tools YouTube offers nonprofit organizations to help further your mission.

Receive donation payments

Nonprofits in the United States

Google partners with Network for Good, a U.S. nonprofit donor advised fund, to collect and distribute the donations to nonprofits. Google doesn't charge any fees and covers processing fees, so all proceeds from donation cards go to your organization.

In order to receive donations through YouTube donation cards, you have to opt into receiving money from Network for Good, a U.S. nonprofit donor-advised fund, through GuideStar.

You don't have to be a member of Network for Good to receive payments. If you don't have an account with Network for Good, but have opted in to receive payments, they'll send a check to your organization's address listed in the IRS database.

Opt in to receive donation payments

Before you start: Check if your organization is eligible to receive funds from Network for Good by searching on their database.

If your organization is eligible, you'll see the donation page for your organization. You don't need to do anything else to receive payments from YouTube donation cards.

If your organization is not yet eligible, you'll see an error such as "This charity has chosen to not receive funds from Network for Good." Follow the instructions below to opt in through GuideStar:

Instructions to opt in through GuideStar

1. Create or sign in to your account on GuideStar.

2. Go to the Manage Nonprofit Reports page.

3. Enter your organization's EIN (xx-xxxxxxx). Be sure to include the hyphen in the EIN.

4. Click Request Permission.

5. Fill in the required fields.

6. Once your request has been approved, sign back in to your account on GuideStar.

7. Go to the Manage Nonprofit Reports page.

8. Click on your organization's name or the Edit form link on the right side of the page.

9. In the dark blue bar, click Confirm & Publish.

10. In the "Program Terms" section, select the checkboxes for:

11. In the "Options for Sharing" section, select "Yes, I want donors to be able to easily give to my organization through GuideStar partners like Network for Good and JustGive."

12. Click Finish and Publish.

Payment timing

It may take up to two months for a donation to reach your nonprofit. All donations made in a given month are expected to be disbursed by Network for Good on the 15th of the following month.

If you're a member of Network for Good, you can check the disbursement information from your Network for Good account.

If your project does not receive a minimum donation amount of $10 during the disbursement period, donations will be rolled over to the next disbursement period.

Change your mailing address

Network for Good will send a check to your organization's address found in the IRS database. To update this mailing address:

1. Create or sign in to your account on Network for Good.

2. Enter or change your organization's mailing address.

Tip: You can also sign up to receive electronic payment to avoid any mailing delays.

As required by the IRS, Network for Good has exclusive legal control over the donations once received. If Network for Good cannot disburse the funds to the nonprofit selected by the YouTube creator, Network for Good will distribute the funds to an alternate qualified U.S. nonprofit at its discretion.

FAQ about GuideStar profiles

YouTube donation cards pull nonprofit names, logos, and other information from GuideStar's database.

How do I set up a GuideStar profile?

To set up a GuideStar profile, you need to claim your organization's profile:

1. Create an account on the GuideStar website using an email address that is associated with your organization.

2. At the top of the page, click Update Nonprofit Profile.

3. Click Get Started Now.

4. Enter your organization's Employer Identification Number (EIN). Be sure to include the hyphen in the EIN (xx-xxxxxxx).

5. Click Request Permission.

6. Complete the required fields and click Submit Request.

Your request will be reviewed within 1 to 2 business days. Once it's been approved, you'll receive a notification from GuideStar that you're a "Nonprofit (NPO) Manager."

How do I update my nonprofit's name?

1. Sign in to your GuideStar account.

2. At the top of the page, click Update Nonprofit Profile.

3. Click on your organization's name.

4. in the Basic Information section on the left, change your nonprofit's name.

5. Click Publish Changes Now and agree to GuideStar's Terms of Use.

6. Click Finish and Publish.

The update will appear on your GuideStar profile within 48 hours.

Nonprofits in the United Kingdom

The funds raised are collected and disbursed by Charitable Giving, a U.K. charity (registered number 1128013), to the U.K. charity selected. If Charitable Giving cannot distribute the funds to the charity selected by the YouTube Creator for any reason, Charitable Giving will distribute the funds to an alternative charity with input from Google.

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If you're a United States, IRS-validated, 501(c)3 public nonprofit or a select charity in the United Kingdom, you can add donation cards to your organization's videos. You can also partner with creators to have them add donation cards to their videos, helping to raise funds and awareness for your cause.

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1. TEDTalks
2. National Public Radio
3. United Nations Children´s Fund (UNICEF)
4. WikiLeaks
5. Museum of Modern Art
6. American Red Cross
7. Human Rights Watch
8. World Wildlife Fund
9. Amnesty International USA
10.  Smithsonian Institute

You can view the rest of the list as well as the links to their Twitter pages, at the link below.

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Have you ever wondered which nonprofits have the most followers on twitter? The following is a regularly updated list of the 50 top nonprofits on twitter based on total twitter followers.

Feel free to reach out to us or to recommend an organization for us to evaluate for this list.
Note: Colleges, universities, and individual churches were not part of the analysis.
Top Nonprofits on Twitter

Last Updated August 2016

1. TEDTalks
ted.com | twitter profile
Follow @tedtalks

8. World Wildlife Fund
worldwildlife.org | panda.org | twitter profile
Follow @wwf

12. United Nations High Commissioner for Refugees
unhcr.org | twitter profile
Follow @refugees

19. charity: water
charitywater.org | twitter profile
Follow @charitywater

In order to preserve page load time, the remaining 30 top nonprofits on twitter will be listed without images or follow buttons. Last updated August 2016

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Have you ever wondered which nonprofits have the most followers on twitter? The following is a regularly updated list of the 50 top nonprofits on twitter based on total twitter followers. Feel free to reach out to us or to recommend an organization for us to evaluate for this list.

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"To make it easier for you and your community to raise money on Facebook, we’ve built tools to help you collect donations and enable supporters to fundraise for your nonprofit. Now we are launching these tools in more countries." -Facebook.

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Raise funds and awareness on Facebook

We're committed to helping nonprofits raise funds and awareness. Organizations and people already use Facebook to gain support for the causes they care about. To make it easier for you and your community, we are giving you new ways to connect and collect contributions directly on Facebook.

We're currently testing these experiences with US-based 501(c)(3) nonprofits. If your nonprofit is interested in using these tools, please sign-up here.

We're committed to helping nonprofits raise funds and awareness. Organizations and people already use Facebook to gain support for the causes they care about. To make it easier for you and your community, we are giving you new ways to connect and collect contributions directly on Facebook.

We're currently testing these experiences with US-based 501(c)(3) nonprofits. If your nonprofit is interested in using these tools, please sign-up here.

Fundraisers

Fundraisers let people raise money for your nonprofit on Facebook. Your supporters can set up a dedicated page to share their story, tell others about your mission and rally around a fundraising goal.

Your supporters can...

Reach friends who care

Fundraisers give people the tools to get the word out through Facebook, Messenger and email, all in a place their friends already visit every day.

Easily collect donations

Friends can donate in a few taps without leaving Facebook making it easier to collect donations.

Find new supporters

Each time someone donates they are prompted to share and invite their friends. Shares and re-shares also contain a donate button making it easy to donate right from News Feed.

Get Your Supporters Excited

Donate Button

Nonprofits can raise money directly from your Page with our Donate button. The Donate button is a quick way for people to donate to your organization without leaving Facebook. You'll be able to add the button to your Page and posts, making it easy for supporters to contribute through a one-page form on Facebook. If you'd rather redirect donors to your website, you can use our Donate Now call-to-action in ads or on your Page.

Nonprofits can raise money directly from your Page with our Donate button. The Donate button is a quick way for people to donate to your organization without leaving Facebook. You'll be able to add the button to your Page and posts, making it easy for supporters to contribute through a one-page form on Facebook. If you'd rather redirect donors to your website, you can use our Donate Now call-to-action in ads or on your Page.

Get Access

Fundraisers and the Donate button are available for qualified US-based 501(c)(3) nonprofits.
Sign up now to get access.

Sign Up Now

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New Products to help nonprofits raise funds and awareness on Facebook.

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Benefits for Non-Profits by Using Social Media

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Benefits for Non-Profits by Using Social Media

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1. A non-profit organization does not pay dividends; all of its income goes towards meeting their goals. Those organizations can't afford to use expensive platforms, so they use Social Media as a cheap and beneficial marketing tool.

2. Stakeholders tend to hold a great interest in causes that are related to themselves and social Media is a great way to connect with those stakeholders.

3. Just as social marketing websites give individuals the opportunity to carry on relationships with their relatives and friends, it enables charitable companies to establish and maintain relationships with their customers.

4.  Charitable organizations can also use social media networking to get potential customers to view their promotional videos. YouTube has a non-profit program, whereby such businesses receive special benefits.  They may also be added to YouTube’s list of non-profit channels and videos page, and the videos themselves may include a “call to action” overlay.

5.  An organization can also use Facebook or Twitter to conduct surveys, which are especially useful because they can enable the people at the company to find out what things about them their customers approve and disapprove of, and use that information to improve what they offer and how they conduct their business. But surveys can do much more than that. They can generate interest in fundraisers and other events that are being held by the company. They can also learn why their donors are making their contributions, and find out what their consumers value and are interested in.

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Social media - including pages like Facebook, Twitter, LinkedIn, and Google+ - are playing an increasing role in people's lives, both as a way of connecting with friends and as a way of increasing business activity. Nonprofit marketing, in particular, has benefited from social media marketing in a number of ways; a recent study has revealed that, since 2007, nonprofit organizations "have been setting the pace for the use of social media in marketing." Of course, organizations of other types have been using them too; but for nonprofit organizations, such marketing is especially beneficial for at least five reasons, which will be discussed below.

It is good news, too, for people who run the organizations, for it is these which have been especially hard-hit by the recession.

1. No need for large amounts of funding
A nonprofit organization, by definition, does not pay dividends; rather, its surplus income goes into fulfilling its goals. It, therefore, cannot go by channels that require large amounts of funding, and social marketing is one of those paths.

2. Involvement of stakeholders
Stakeholders tend to hold a great interest in causes that are related to themselves. Social mediums generate an overall integrated experience with those exact stakeholders.

3. Establishing relations
Just as social marketing websites give individuals the opportunity to carry on relationships with their relatives and friends, so too it enables charitable companies to establish and maintain relationships with their customers. This benefit goes even further: Those customers who are already linked with the company via social networking can use the same channels to tell those they know about it, thus increasing their clientele even further.

Videos as leverage
Charitable organizations can also use social media networking to get potential customers to view their promotional videos. YouTube has a nonprofit program, whereby such businesses receive special benefits; and these include extra uploading capability and branding capabilities of the highest quality. They may also be added to YouTube's list of nonprofit channels and videos page, and the videos themselves may include a "call to action" overlay.

Surveys and polls
An organization can also use Facebook or Twitter to conduct surveys, which are especially useful because they can enable the people at the company to find out what things about them their customers approve and disapprove of, and use that information to improve what they offer and how they conduct their business. But surveys can do much more than that. They can generate interest in fundraisers and other events that are being held by the company. They can also learn why their donors are making their contributions, and find out what their consumers value and are interested in.

Zoomerang is a firm that enables nonprofits to set up accounts at a discount for the purpose of conducting surveys. They help set up templates for different kinds of surveys - program satisfaction, volunteer satisfaction, volunteer interests and skills, community satisfaction, chapter fundraising, donor, membership. program satisfaction, and environmental concerns and awareness. The basic account is free; pro and premium accounts may also be purchased for fees that range from $24 to $65. Such accounts give the company access to customizable charts and graphs, text analysis with Word clouds, question randomization and "piping," free live phone support, complete brand control, concept rotation, "skip logic," and much more.

In addition to the benefits discussed above, social media sites have numerous others for charitable organizations. One is provided by Facebook Causes, through which a company can conduct surveys, draw in new donors, and provide information regarding volunteer opportunities.​ Twitter, similarly, enables companies to launch online petitions which users can "sign" by "retweeting" messages sent to them and to connect with other nonprofit organizations. Google+ has a community of nonprofit organizations as well. And on LinkedIn, you can set up a company page! Social media has proven and is continuing to prove to be the charitable company's best friend.

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Learn About the Benefits Non-Profits Gain from Social Media Marketing

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Social media - including pages like Facebook, Twitter, LinkedIn, and Google+ - are playing an increasing role in people's lives, both as a way of connecting with friends and as a way of increasing business activity.

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Canadian Charities Using Social Media: Statistics

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Canadian Charities Using Social Media: Statistics

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Only 10% of Canadian registered charities use social media in some form.

British Columbia leads the pack, with 15% of BC charities using social media.

Not surprisingly, the most commonly used social media site is Facebook (75%).

Twitter usage is 48% and YouTube is 24%.

Flickr and LinkedIn presence is relatively low, at 9% and 5% respectively.

The median number of Facebook likes is 218 and median number of Twitter followers is 301.

Hockey Canada Foundation has the most Facebook likes (368,567).

Benny Hinn Ministries has the most Twitter followers (134,391).

Of the 5 charity types (welfare, health, education, faith-based, community benefits and other) community benefit charities show the highest social media adoption.

Faith-based type charities are the lowest adopters of social media.

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author/source: Julie Fiorini

Earlier this week at Congress 2012, organized by the Greater Toronto Area Chapter, Association of Fundraising Professionals, I presented An Inside Look at How Canadian Charities are Using Social Media. I emphasized the importance of social media as part of an effective marketing and communications strategy for charities big and small.

To discover how Canadian charities use social media, Stephen Thomas collaborated with Montréal-based firm Ajah to identify the charities that use social media proactively and effectively, and test our hypothesis that those with a social media presence would be more likely to have higher overall revenue.

Over 85,000 charities are registered with the Canada Revenue Agency. Of these, roughly 22,000 include their website with their CRA listing. We examined the home pages of these 22,000 websites to detect those with an obvious social media presence, then linked those findings with financial information available through their T-3010 return.

Numbers of followers, revenue not correlated

We did not see a correlation between social media following and revenue. We did, however, see that organizations with higher revenue are more likely to have a social media presence.

On the whole, our study supports the current wisdom that using social media is not a way for charities to make money. Rather, social media should be used primarily as a way to engage new donors and to solidify and strengthen relationships with existing donors.

Only 10% of Canadian registered charities use social media in some form.

British Columbia leads the pack, with 15% of BC charities using social media.

Not surprisingly, the most commonly used social media site is Facebook (75%).

Twitter usage is 48% and YouTube is 24%.

Flickr and LinkedIn presence is relatively low, at 9% and 5% respectively.

The median number of Facebook likes is 218 and median number of Twitter followers is 301.

Hockey Canada Foundation has the most Facebook likes (368,567).

Benny Hinn Ministries has the most Twitter followers (134,391).

Of the 5 charity types (welfare, health, education, faith-based, community benefits and other) community benefit charities show the highest social media adoption.

Faith-based type charities are the lowest adopters of social media.

For more insights into the world of fundraising, sign up to Stephen Thomas' e-newsletter The STrategist.
Julie Fiorini is Director, Digital Marketing at Stephen Thomas (ST), a Toronto-based marketing, communications and fundraising agency exclusively serving nonprofits. Drawing on more than 10 years of online marketing expertise, Julie is responsible for engaging online audiences and generating revenue for clients including Médecins Sans Frontières/Doctors Without Borders, Kids Help Phone, The Salvation Army, and the Canadian Diabetes Association. Before joining ST, Julie implemented direct and interactive marketing strategies across the nonprofit, private, and public sectors.

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author/source: Julie Fiorini Earlier this week at Congress 2012, organized by the Greater Toronto Area Chapter, Association of Fundraising Professionals, I presented An Inside Look at How Canadian Charities are Using Social Media. I emphasized the importance of social media as part of an effective marketing and communications strategy for charities big and small.

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Top Non-profit Social Media Campaigns: Water is Life

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Top Non-profit Social Media Campaigns: Water is Life

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Water is Life took something that they thought was disturbing and turned it into something good. They used the hashtag #FirstWorldProblems, and created a powerful video that went viral.  Instead of sitting around being angry at the hashtag #FirstWorldProblems, Water is Life actually did something about it.  The outcome was providing over a million days worth of clean water to those in need as a result of the video. http://nonprofithub.org/social-media/the-top-4-nonprofit-social-media-campaigns-of-2013-and-what-you-can-learn/
Here is that powerful video:

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Top Non-profit Social Media Campaigns: ALS’s Ice Bucket Challenge

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Top Non-profit Social Media Campaigns: ALS’s Ice Bucket Challenge

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This was an awareness campaign for those suffering from ALS that instantly became an international viral sensation. World leaders, celebrities and people like you and I, stood in front of a camera and had a bucket of freezing cold ice water dumped on them. In the video, participants challenge others to partake in the Ice Bucket Challenge, and it spread like wildfire.  Sometimes all it takes is a spark for something to take the internet by storm. Also, people like to be seen doing something that matters. Any campaign that involves sharing selfies and videos is bound to pick up some steam.
http://nonprofithub.org/social-media/the-top-4-nonprofit-social-media-campaigns-of-2013-and-what-you-can-learn/

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Boost your charity’s social media presence | Fundraising | Charities Aid Foundation

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Boost your charity’s social media presence | Fundraising | Charities Aid Foundation

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This is a YouTube Webinar video posted by Charities Aid Foundation, that is all about using Social Media to boost your charity's social media presence.

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Boost your charity’s social media presence | Fundraising | Charities Aid Foundation

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Top Non-Profit Social Media Campaigns: Charity: Water

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Top Non-Profit Social Media Campaigns: Charity: Water

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When Charity: Water reached their five-year anniversary, they launched a campaign to thank all their supporters who had helped them to raise the $42 million dollars they needed to begin 4,282 water projects to 2 million people in need.  Charity: Water gave their staff the freedom and ability to publish content that would connect them to their supporters. Their anniversary videos encouraged people to start their own campaigns—100% of what they raised or gave towards the September Campaign would help them to buy a new drilling rig fleet that would provide clean water for 40,000 more people each year in Northern Ethiopia. They raised over $1.2M and were able to buy two drilling rigs.  https://blog.capterra.com/nonprofits-successful-content-marketing-campaigns/