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After I put some practice into Canva i was confident in my ability to be able to produce good content with it. I was asked to put together an ad to be posted on Twitter for the Facebook for Business course. I made this from scratch and aimed to make it appealing to the eye while also being to the point with the information.

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Fingal LEO Presents - Twitter Post by Dylan Farrell

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For this Twitter ad i was asked to promote the WordPress Novice training course. I was told they were looking for a new angle and wanted something that looked different from the other posts advertising the training courses. With this in mind, I wanted to make something they hadn't seen before to at least give some new ideas for future posts. I used a stock photo from the shared database and played with the opacity of the image to make the text stand out more.

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WordPress Novice Workshop - Twitter Post by Dylan Farrell

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For this Facebook post I was asked to promote the Twitter/LinkedIn workshop. My goal with this post was to make it very clear and to the point. In order to do this I only included the important details and used some coloured text boxes to make the information stand out above everything else. It was at this stage I could clearly see I was improving with my skills on Canva because I was not being limited by my skill set and i was able to make the post look exactly how i wanted.

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Twitter/LikedIn WorkshopTuesday 25th of September 2018 - Facebook Post by Dylan Farrell

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In this Facebook post I was asked to advertise the QQI Cert in Social Media and Digital Marketing. This was aimed to be more of a general post making people aware that the course was available through Fingal LEO rather than advertising a specific date when the course was actually taking place.Overall, I found Canva to be a really useful tool and I am glad I learned how to use it as I can definitely see myself using it again in the future.

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QQI Cert in Social Media and Digital Marketing - Facebook Post by Dylan Farrell

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In the lead up to the Recruitment and Retention Seminar my supervisor asked me to do some research into the recruitment of Gen Z employees and the benefits of working for a small to medium sized company as opposed to a huge company like Google for example. I found this task pretty easy as I had already been equipped with all the necessary tools to complete the task from my time in college where weare constantly doing research etc for assignments.

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My supervisor asked me to come up with ideas as to how to promote the Recruitment and Retention Seminar because we weren't getting the numbers we had expected in terms of bookings. I wrote up a list of suggestions for how we should promote the event on Facebook, Twitter and Instagram. My supervisor liked my ideas and put them into practice and in turn our bookings increased.

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Having gone through the stockroom and evaluating our merchandise my supervisor thought I would be best suited to coming up with some ideas for merchandising. I went through some catalogues and came up with a list of ideas. This task taught me the importance of evaluating your current situation and then planning for the future.

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My supervisor got talking to me about the idea implementing more traditional marketing into our marketing plan so he tasked me with finding out about outdoor advertising. I got in contact with a company called Clear Channel who offer outdoor printing and put all the info I got from them into a proposal.

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Recruitment and Retention Seminar Article

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Recruitment and Retention Seminar Article

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Before the Recruitment and Retention Seminar I was asked to write up a short article outlining the key points of the event for the website so people could see the plan for the day before attending.

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Recruitment and Retention Seminar Article

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The second article I was asked to write for the website was for the Hi-Start Business Development Programme. Again a fairly short article mostly highlighting some facts regarding the programme

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I was also asked to write an article about the Food Academy programme for the website. To some people writing articles might seem like a boring task but I found I actually like writing so I enjoyed these tasks. This is a good example of how the work I was doing helped me learn about myself and what I like.

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This is a photo from the Recruitment and Retention Seminar. I showed up to the event at 7:30am to help set everything up and also helped in running the event and also in the clean up process afterwards. I was happy to have the opportunity to be involved in event management as I found it's something I enjoy doing.

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This web page is an example of the kind of work I was doing on pTools. In this instance I had to change the booking link cost from 500 euro to free and then add the text in underneath and explain on the web page that it is free to register your interest but if you are selected you will have to pay 500 euro.

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This is a photo of our set up for the Brexit event. I went to the venue the day before the event with my supervisor and helped set everything up so that it was all ready for the event the next day. This helped show me the kind of preperation that goes into event planning and how important planning is.

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This is a photo taken at the Q3 funding approvals event. In the centre of the picture is the award card I made with the company logo on it which I also found. These award cards turned out really well and looked great in the photos from the event

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This photo is of a sports bag with official Fingal LEO branding on the front of it. The bag was one of my ideas from my merchandise proposal which my supervisor really liked so he went and ordered them for an upcoming event. It was a gratifying feeling seeing one of my ideas come to fruition as it showed me my opinion was being taken seriously and not just brushed aside.