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The benefits of Chess is explained in this paper in regards to psychology and cognitive abilities. There are numerous claims about the efficacy of using chess to foster education  being made. Past and present research are also evaluated to support the claims made in this paper as well.

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The benefits of Chess is explained in this paper in regards to psychology and cognitive abilities. There are numerous claims about the efficacy of using chess to foster education  being made. Past and present research are also evaluated to support the claims made in this paper as well.

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Gobet, F. and Campitelli, G. (2005). Educational benefits of chess instruction: A critical review. Chrest.info. Available at: http://www.chrest.info/fg/preprints/chess_and_education.PDF

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Audience Involvement in Advertising: Four Levels | Journal of Consumer Research | Oxford Academic

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Abstract. The effectiveness of advertising messages is widely believed to be moderated by audience involvement. In this paper, psychological theories of attent

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Preattention, focal attention, comprehension, and elaboration, are the four levels of involvement. The paper examines audience involvement in the effectiveness of advertisement. A framework that accommodates the major consumer behavior theories is established by the psychological theories of attention and levels of processing. This furthers deepens the understanding between the relation advertisement and audience have.

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Preattention, focal attention, comprehension, and elaboration, are the four levels of involvement. The paper examines audience involvement in the effectiveness of advertisement. A framework that accommodates the major consumer behavior theories is established by the psychological theories of attention and levels of processing. This furthers deepens the understanding between the relation advertisement and audience have.

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Greenwald, A. and Leavitt, C. (1984). Audience Involvement in Advertising: Four Levels, pp.581–592.

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The role that color plays in consumers’ perception of the gist of ads during the increasingly brief and blurred exposures in practice is examined in this study. A key role in protecting the gist perception of advertising under adverse exposure conditions is played by the color composition of the central object in the ad scene.. The use of colours is important in advertisements, including a promotional video.

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The role that color plays in consumers’ perception of the gist of ads during the increasingly brief and blurred exposures in practice is examined in this study. A key role in protecting the gist perception of advertising under adverse exposure conditions is played by the color composition of the central object in the ad scene.. The use of colours is important in advertisements, including a promotional video.

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Wedel, M. and Pieters, R. (2015). The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred. Marketing Science, 34(1), pp.134-143.

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Chess board with chess pieces, many scenes and backgrounds behind to depict that Chess can be played anywhere, even online with humor to immediately capture audience attention. Voice over and in person speaking to create personas of a MC or Narrator to go through the promotional video with the audience. Explain how when purchasing the a set, you get 16 white pieces, and another 16 black pieces absolutely free. Scrolling comments or reviews of how good Chess is. Little to no explanation on how to play, as a punchline.

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Chess is a easy to learn game, that has many mentally healthy benefits as well. It's a universal game that can be played regardless of age, language, and even location. Even without access to a physical chess set, one can still play online and even on mobile.

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Enter your email address below. If your address has been previously registered, you will receive an email with instructions on how to reset your password. If you don't receive an email, you should register as a new user

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The potential effects of a promotional video are examined in this study. Insight into the dominant factor affecting respondents behaviour are also detailed in this study. An understanding of the effects of promotional videos on respondents is crucial for the development of my video. 

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The potential effects of a promotional video are examined in this study. Insight into the dominant factor affecting respondents behaviour are also detailed in this study. An understanding of the effects of promotional videos on respondents is crucial for the development of my video. 

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Shani, A., Chen, P., Wang, Y. and Hua, N. (2009). Testing the impact of a promotional video on destination image change: application of China as a tourism destination. International Journal of Tourism Research, p.n/a-n/a.

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Chess Health Benefits
Making a Promotional Video
Colour in Advertising
5 by next week

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Learning at an early age and maturing into Chess, would be most desirable. It can be played regardless of gender, age, professional status, and pretty much anywhere. The target audience I have chosen are students, since at a school, there's a large population of people that you could play with. With technological advancements, advertising online via the official chess website or youtube would be more appropriate for this generation. An appropriate use of colors and certain elements that have been researched will the very least, insight interest.

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1. That there's not much to work with.

2. It was a good product in theory, but it was more difficult than expected.

3. Nope

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1. What has this mind mapping process shown you about your product?

2. Was it difficult to explore your product so deeply?

3. Did you come up with any new ideas that will help you think differently about planning your promo clip?

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1. Finish your thought on the class padlet post

2. Finish your 80 ideas padlet post

3. Choose your favouite idea and make a padlet post saying which idea you will use for your film

4. Head to YouTube and watch lots of advertisements

5. Bring your favourite advertisement to class to share with next week we will talk about what you like about it

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I have to come up with 80 ideas that I could make a video for. Here are my Ideas:

1. Something

2. Twitch

3. Streaming

4. A Particular Streamer

5. Stream Team

6. Moderating

7. SK Network

8. Fortnite

9. MSM

10. Discord

11. Brands

12. Companies

13. Food

14. Restaurant

15. Products

16. Movies

17. Manga

18. Light Novels

19. Websites

20. YouTube

21. A YouTube Channel

22. Technology

23. PC

24. Mac

25. Linux

26. PS4

27. XBOX

28. iPhone

29. Android

30. Mouse

31. Keyboard

32. Camera

33. Ring Light

34. RAM

35. OBS

36. Super Food

37. Chamomile Tea

38. Coffee

39. Soft Drinks

40. Recycling

41. Pets

42. Chess

43. Eastern Medicine

44. Feng Shui

45. Meditation

46. Mystery Boxes

47. Puzzles

48. Card Games

49. Magic Tricks

50. Mukbang

51. Challenges

52. Recipes

53. Safety at Work

54. Right way to do something

55. Diets

56. Exercise

57. Vegan

58. Conventions

59. Geocaching

60. Animations

61. Clay Animation

62. Graphic Designs

63. Art

64. Sign Language

65. Fairy Tales

66. Stories

67. Myths

68. Legends

69. Tourism

70. Vlogging

71. Cryptocurrency

72. Perlers

73. Imagination

74. Proper Sleep

75. Woodwork

76. Studying

77. UNISA

78. SABIT

79. Introduction to Digital Media

80. Something else

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2. Using whatever means you can think of try to come up with 80 possible things you could promote. Have you made something you want others to see or hear? Are you passionate about something? Do you want to help out with a cause? Don’t choose one yet, just think about all the possibilities. Use a variety of methods (yourself, other people, internet searches etc) for coming up with these. It is important to push yourself to 80 because the first 20 or so will be off the top of your head; the deeper you go, the more interesting the ideas will be. You’ll be working with this idea for the next 13 weeks so you want to make it something that you care about.

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1. Record your initial thoughts and feelings about the course and this task. Are you
feeling eager? uncertain? overwhelmed? excited? Have you done this kind of thing before?
Do you already have an idea you’d like to develop for this assignment?

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My initial thoughts and feelings of the class was deja vu. I'm feeling eager, uncertain, and a bit overwhelmed as per usual. I currently have no idea what I'd like to develop for this assignment, so it's gonna be rather interesting from here on out.